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Sustainable Hospitality Management and Marketing: From Theory to Survival Reality
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Sustainable Hospitality Management and Marketing: From Theory to Survival Reality (Closed)

A topical collection in Sustainability (ISSN 2071-1050). This collection belongs to the section "Sustainable Management".

Viewed by 25902

Editors

Dr. Asad Mohsin

E-Mail Website
Guest Editor
School of Management and Marketing, University of Waikato, Hamilton 3240, New Zealand
Interests: hospitality management; staff turnover in hotels; service quality in hotels; holidaying attitudes of people
Dr. Ana Brochado

E-Mail Website
Guest Editor
Departamento de Marketing, ISCTE-Instituto Universitário de Lisboa, DINÂMIA'CET-Iscte, Lisbon, Portugal
Interests: tourism economics; tourism management; hospitality and tourism marketing; marketing research
Special Issues, Collections and Topics in MDPI journals
Dr. Andi Tamsang Andi Kele

E-Mail Website
Guest Editor
Business, Economics and Accountancy, Universiti Malaysia Sabah, 88400 Kota Kinabalu, Sabah, Malaysia
Interests: hospitality management; empowerment in luxury hotels; staff turnover in hotels

Topical Collection Information

Dear Colleagues,

The recent global circumstances have highlighted the significance of the hospitality industry for its economic and social contributions. This collection examines contemporary trends in management and marketing of hospitality service industries. The United States Department of Labour, Standard Industry Classification (SIC) defines the hospitality industry as encompassing services pertaining to food, drinks, accommodation, transportation and even camping and recreational facilities while other countries often associate it with hotels, bars, restaurants and related facilities (Andrews, 2011). Survival of these businesses will require rethinking and realigning of hospitality management and marketing. Hospitality customer are expected to demand beside quality service and product, safe distancing measures, sanitizing and bio-security measures in all sectors of the hospitality industry. The collection should provide knowledge, concepts, and skills necessary to analyse and evaluate current situation, establish future trends and help hospitality businesses to meet the diversifying demand of hospitality consumers. The issue will cultivate an awareness of rapidly changing and intensifying competition to survive in the industry. It also helps to understand strategies and theories associated with hospitality service ethics, business sustainability and environment responsibility.

Hence, there is a need to investigate how different sectors of the hospitality industry can further enhance ethical principles in managing and marketing safety and sanitation, risk and crisis management, consumer trust in design and delivery of hospitality services to grow the business. 

The main aim of this collection is to explore ‘real life’ problems and challenges linked to hospitality management and marketing and to find solutions to survive in the current global environment.

Dr. Asad Mohsin
Dr. Ana Brochado
Dr. Andi Tamsang Andi Kele
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the collection website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Sustainable hospitality management
  • Sustainable hospitality marketing
  • Crisis management in the hospitality
  • Hospitality operations management
  • Human resource issues in the hospitality
  • Case studies in the hospitality

Published Papers (7 papers)

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2023

Jump to: 2021

21 pages, 1119 KiB  
Article
Effectiveness of Discount Incentives in Carbon Reduction: Impact of Customer-Perceived Value Sacrificed for Green Hotels
by Yaqin Lin and Chun-Hung Chiu
Sustainability 2023, 15(16), 12222; https://doi.org/10.3390/su151612222 - 10 Aug 2023
Cited by 3 | Viewed by 1142
Abstract
To improve carbon reduction efficiency, green hotels adopt cash discount incentives to encourage green customer behavior. However, the effectiveness of these incentives in promoting green customer behavior has been controversial. Prior studies argue that customer participation in green hotel practices typically involves specific [...] Read more.
To improve carbon reduction efficiency, green hotels adopt cash discount incentives to encourage green customer behavior. However, the effectiveness of these incentives in promoting green customer behavior has been controversial. Prior studies argue that customer participation in green hotel practices typically involves specific sacrifices (e.g., inconvenience, lesser quality, or less luxury), going against the hedonism of tourism. Therefore, in the context of hotel carbon reduction, this study adopts mathematical modeling to investigate the impacts of customer-perceived experience sacrifice on the effectiveness of cash discount incentives. By performing backward reasoning, the study obtained the optimal pricing decisions of a green hotel, and based on which the study also observed the impact of effective discount incentives on hotel performance. It was found that cash discount incentives are effective if discounts are higher than the experience sacrifice value perceived by customers, and vice versa. Furthermore, (a proportion of) total cost savings can moderate the relationship between customer-perceived sacrifice and the effectiveness of discount incentives. The study also found that effective discount incentives always help a green hotel increase profit and occupancy, whereas whether these incentives help to reduce total carbon emissions depends on various factors that interact with each other. Findings provide a reference for green hotels to make optimal decisions on discount incentives. Full article
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2021

Jump to: 2023

20 pages, 728 KiB  
Article
Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions
by Asad Mohsin and Jorge Lengler
Sustainability 2021, 13(19), 10884; https://doi.org/10.3390/su131910884 - 30 Sep 2021
Cited by 5 | Viewed by 3426
Abstract
Although the use of Airbnb services is growing, research relating to its value, risk, satisfaction, and repurchase intentions involving the millennial generation is scarce. This study investigates actual experience of social, utilitarian and hedonic values, risks, satisfaction, and repurchase intentions of Airbnb millennial [...] Read more.
Although the use of Airbnb services is growing, research relating to its value, risk, satisfaction, and repurchase intentions involving the millennial generation is scarce. This study investigates actual experience of social, utilitarian and hedonic values, risks, satisfaction, and repurchase intentions of Airbnb millennial consumers. It further assesses perceptions of similar values, risks, and what it would take to generate satisfaction and repurchase intention amid Airbnb non-consumers. PLS Path Modelling is used to test the hypothesised relationships and compare Airbnb consumers and non-consumers. A conceptual model proposing five hypotheses is tested using a dataset of 206 responses representing consumers and non-consumers from New Zealand. The results of the two groups are compared to assess differences in the relationships specified in the proposed conceptual model. The findings have theoretical, managerial, and social implications as it expands the literature by comparing consumers/non-consumers relating to sharing economy and identifies factors that lead to satisfaction and repurchase intentions linked to the millennials, hence generating managerial implications. The findings also suggest social, utilitarian, and hedonic values that have implications for the millennial generation. Full article
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20 pages, 564 KiB  
Article
Influence of Cultural Intelligence and Psychological Capital on Service Quality: A Study of the Hotel Industry in Sabah, Malaysia
by Mary Monica Jiony, Tek Yew Lew, Daria Gom, Geoffrey Harvey Tanakinjal and Stephen Sondoh, Jr.
Sustainability 2021, 13(19), 10809; https://doi.org/10.3390/su131910809 - 29 Sep 2021
Cited by 5 | Viewed by 4088
Abstract
Cultural intelligence (CQ) and psychological capital (PsyCap) are two critical characteristics that can be leveraged to develop dynamic hotel frontline employees capable of sustaining service excellence. While both the hotel industry and researchers have followed this trend, there are few studies in the [...] Read more.
Cultural intelligence (CQ) and psychological capital (PsyCap) are two critical characteristics that can be leveraged to develop dynamic hotel frontline employees capable of sustaining service excellence. While both the hotel industry and researchers have followed this trend, there are few studies in the research setting that delve into this relationship. This study examines the effects of cultural intelligence on service quality with psychological capital serving as a mediating variable. To confirm the proposed hypotheses, this study collects 300 questionnaires from four- and five-star hotels. For quantitative analysis, partial least squares structural equation modelling was used. The findings revealed that PsyCap is favorably associated with three components of CQ (metacognitive, motivational, and behavioral elements). Simultaneously, the CQ cognitive and behavioral elements were found to be positively related with service quality (SQ). These findings offer hotel managers practical guidance on how to evaluate critical internal resources and capabilities as a source to implementing and sustaining human resource practices. Full article
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15 pages, 799 KiB  
Article
Exploring Sustainable Human Resource Practices and Framework in Star-Rated Hotels
by Jennifer Kim Lian Chan, Steward Giman Anak Stephen and Andi Tamsang Andi Kele
Sustainability 2021, 13(16), 9024; https://doi.org/10.3390/su13169024 - 12 Aug 2021
Cited by 3 | Viewed by 4040
Abstract
Extensive attention has been paid to environmental issues when evaluating the sustainability of organisations, and little attention has been paid to sustainable human capital practices. The literature shows contradictions and gaps among theoretical propositions, empirical findings, and the realities of human resource management [...] Read more.
Extensive attention has been paid to environmental issues when evaluating the sustainability of organisations, and little attention has been paid to sustainable human capital practices. The literature shows contradictions and gaps among theoretical propositions, empirical findings, and the realities of human resource management (HRM). Theoretical approaches and empirical studies state that effective HRM is essential, yet in actual practice and employment conditions, the importance of effective HRM is not reflected. Thus, this paper aims to determine the critical emerging issues that affect human resource practices and management in the current employment context, as well as proposes a sustainable human resource framework for the hotel industry. Data were collected via in-depth focus group interviews with 40 respondents from operational, supervisorial, and managerial positions in the Malaysia hotel industry. The proposed model of sustainable human resource practices can yield a wide selection of tangible and intangible benefits. The findings benefit the hotel organisations by identifying the needs of their employees, a more in-depth point of view, and their thoughts about their organisations. This paper provides a new perspective of sustainable HRM practices by applying resource-based view theory on managing people as the “resource”, specifically in the hotel industry. Full article
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13 pages, 336 KiB  
Article
Gender and Bankruptcy: A Hotel Survival Econometric Analysis
by María Escribano-Navas and German Gemar
Sustainability 2021, 13(12), 6782; https://doi.org/10.3390/su13126782 - 15 Jun 2021
Cited by 6 | Viewed by 2389
Abstract
This study’s objective was to understand how chief executive officers’ (CEOs) gender affects hotel businesses’ survival. Female managers’ influence has already been examined in other sectors, but researchers have not studied women CEOs’ role in hotel management and survival. A sample of 2615 [...] Read more.
This study’s objective was to understand how chief executive officers’ (CEOs) gender affects hotel businesses’ survival. Female managers’ influence has already been examined in other sectors, but researchers have not studied women CEOs’ role in hotel management and survival. A sample of 2615 Spanish hotel companies was examined during the period 2005–2018 for how their survival was affected by the variables of financial aspects, years of experience and the principal hotel executive’s gender. An econometrics-based survival analysis was conducted using a single complementary log-log model and panel data. The results indicate that some financial variables, such as sales, working capital to total assets ratio and each company’s experience, influence hotel businesses’ survival. The main finding was that women CEOs increase hotels’ survival rate. This CEO gender study is a novelty in the literature on hotel survival. Full article
18 pages, 1085 KiB  
Article
Dimensions of Football Stadium and Museum Tour Experiences: The Case of Europe’s Most Valuable Brands
by Ana Brochado, Carlos Brito, Adrien Bouchet and Fernando Oliveira
Sustainability 2021, 13(12), 6602; https://doi.org/10.3390/su13126602 - 09 Jun 2021
Cited by 3 | Viewed by 5132
Abstract
In the context of football’s globalisation, some of the most important football clubs (FCs) can currently be classified as ‘entertainment multinationals’. Sport hospitality provides opportunities to maximise club stadiums’ use so that they can increase clubs’ annual turnover and function as branding platforms. [...] Read more.
In the context of football’s globalisation, some of the most important football clubs (FCs) can currently be classified as ‘entertainment multinationals’. Sport hospitality provides opportunities to maximise club stadiums’ use so that they can increase clubs’ annual turnover and function as branding platforms. This study sought to identify the main narratives shared online about—and the dimensions of—visitors’ experiences with top football brands in stadium tours. The data collected for this research comprised 400 text reviews for 10 European FCs’ stadiums (i.e., 4000 reviews) written by visitors in the post-experience phase. Content analysis of these Web reviews was conducted using Leximancer software. The results confirm the existence of 15 themes: fan, tour, stadium, team, museum, room, staff, game, (best) place, ticket, seating, recommend(ation), food, shop and attraction. Most researchers have examined stadium tours from a supply-side perspective. The present study’s aim was, therefore, to contribute to the existing literature by analysing stadium tours’ dimensions from the visitors’ point of view. Stadium tours and museum visits are important sources of revenue that contribute to FCs’ economic sustainability. Offering outstanding customer experiences is thus of utmost importance to maximise club stadiums’ usage and strengthen fans’ engagement. Full article
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14 pages, 941 KiB  
Article
The Relationship between Strategic Orientation, Service Innovation, and Performance in Hotels in Angola
by Gerdina Handa Serafim and José Manuel Cristóvão Veríssimo
Sustainability 2021, 13(11), 6256; https://doi.org/10.3390/su13116256 - 01 Jun 2021
Cited by 7 | Viewed by 3807
Abstract
This paper aims to investigate the impacts of customer orientation, competitor orientation, learning orientation, technology orientation, and entrepreneurial orientation on hotel innovation and performance. Data from 69 hotels in four Angolan provinces were analyzed using the partial least squares (PLS) approach and multi [...] Read more.
This paper aims to investigate the impacts of customer orientation, competitor orientation, learning orientation, technology orientation, and entrepreneurial orientation on hotel innovation and performance. Data from 69 hotels in four Angolan provinces were analyzed using the partial least squares (PLS) approach and multi group analysis. The results show that learning and entrepreneurial orientations have a positive impact on hotel innovation. As anticipated, innovation has a positive impact on performance. According to the multigroup analysis, only the hotel category has a moderating effect on performance. Results suggest that hotels in developing countries could add value to both customers and shareholders by promoting new services and exploring new business opportunities. To the best of our knowledge, this is one of the few studies that has researched the impact of strategic orientation on hotel innovation and financial performance in developing countries. Full article
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