Special Issue "City Branding and Sustainable Destination Management"
Deadline for manuscript submissions: 30 September 2021.
Interests: destination marketing and management; consumer behavior; aging and life-span development
City branding presents a city with a memorable identity and the core values of a city. The city identity is a complex mixture of economic, social, cultural, and environmental aspects of the city (Kavarizis and Ashworth, 2005; Kavaratzis, 2009). The purpose of this Special Issue is to share various topics of city branding and sustainable destination management. Previous studies have indicated that competitive city brands maximize advantages such as positive destination reputation, strong landmark identity, investment for city regeneration, and hosting mega events (Zhang and Zhao, 2009).
Competitive city brands adopt correct strategies to successfully represent distinct and attractive characteristics of the city and maximize advantages of a successful city brand, such as the strong reputation of tourism attractions, more attractive investment, and city regeneration (Parkerson and Saunders, 2005; Zhang and Zhao, 2009). However, various stakeholders (i.e., residents, private sectors, tourists, nongovernment organizations, local and central government) need to be involved in developing competitive city brands. These successful city brands can increase quality of life. Moreover, the engagement and supportive behavior of various stakeholders are a key factor to create a consistent city brand sustainably (Ahn, Hyun, and Kim, 2016).
Recently, many issues have reared their head, such as overtourism, city regeneration, and environmental issues for sustainable tourism. In addition, a top–down city brand implementation under authorities develops more distinctive cities, such as smart city, industrial city, slow city, and cultural and heritage city. This Special Issue will embrace the emerging and essential conceptual and empirical research on city branding and sustainable destination development.
Ahn, Y., Hyun, S. S., & Kim, I. (2016). City residents’ perception of MICE city brand orientation and their brand citizenship behavior: A case study of Busan, South Korea. Asia Pacific of Tourism Research. Asia Pacific Journal of Tourism Research, 21(3), 328-353.
Kavaratzis, M. (2009). Cities and their brands: Lessons from corporate branding. Place Branding and Public Diplomacy, 5(1), 26–37.
Kavaratzis, M., & Ashworth, G. (2005). City branding: An effective assertion of identity or a transitory marketing trick? Place Branding and Public Diplomacy, 2(3), 506–514.
Parkerson, B., & Saunders, J. (2005). City branding: Can goods and services branding models be used to brand cities? Place Branding, 1(3), 242–264.
Zhang, L., & Zhao, S. X. (2009). City branding and the Olympic effect: A case study of Beijing. Cities, 26(5), 245–254.
Dr. Young-joo Ahn
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1800 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- city branding
- destination management
- sustainable tourism development