Special Issue "Tourist Satisfaction and Sustainable Destination Branding"

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: 31 August 2021.

Special Issue Editors

Prof. Dr. Zuzana Tučková
E-Mail Website
Guest Editor
Faculty of Logistics and Crisis Management, Tomas Bata University in Zlín, Studentské nám. 1532, 686 01 Uherské Hradiště, Czech Republic
Interests: tourism; suistainability; knowledge economy; service economy
Dr. Zuzana Vaculcikova
E-Mail Website
Guest Editor
Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, 760 01 Zlín, Czech Republic
Interests: economic susitainabilty; enterprise economy
Dr. Mohsin Javed
E-Mail Website
Guest Editor
Faculty of Management and Economics, Tomas Bata University in Zlín, Mostní 5139, 760 01 Zlín, Czech Republic
Interests: economic impact of tourism; tourism and sustainability; tourism management and competitiveness; tourism planning and development

Special Issue Information

Dear Colleagues,

A central idea of sustainability in the tourism industry is that all the stakeholders should receive enhanced benefits from tourism, and everybody should be a receiver (World Tourism Organization, 2005). In this vein, tourists as an important stakeholder should be offered better products and services in an attempt to enhance their satisfaction. Further, such efforts at the destination level also help tourist destinations to achieve sustainability and competitiveness. Hence, the impacts of such efforts are two-fold, towards enhancing tourist satisfaction as well as sustainable destination branding.

The literature shows several studies related to tourist satisfaction in tourism and hospitality (Javed et al., 2020; Narangajavana Kaosiri et al., 2019; Huang and Crotts, 2019; Suhartanto, 2018; Agyeiwaah et al., 2016; Neal and Gursoy, 2008; Hui et al., 2007). For example, Narangajavana Kaosiri et al. (2019) focused on social media and tourist satisfaction, and Huang and Crotts (2019) presented the cultural dimension toward tourist satisfaction. However, the studies with a particular focus on tourist satisfaction and destination branding in the context of sustainability are usually overlooked. Such a context demands a collaboration between the tourist attractions of a destination, administrators, local authorities, as well as policymakers to achieve the purpose related to tourist satisfaction and sustainable destination branding. Therefore, this Special Issue calls for high-quality papers with a particular focus on issues related to tourist satisfaction and sustainable destination branding to be published in the Sustainability journal.

Prof. Dr. Zuzana Tučková
Dr. Zuzana Vaculcikova
Dr. Mohsin Javed
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1900 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • tourist satisfaction
  • sustainable
  • destination branding
  • tourism
  • GHR

Published Papers (1 paper)

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Research

Article
The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam
Sustainability 2021, 13(16), 8889; https://doi.org/10.3390/su13168889 - 09 Aug 2021
Viewed by 259
Abstract
This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in [...] Read more.
This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in which nine hypotheses were developed, and the empirical data were collected from Hue city, which is a major tourist destination in Vietnam. A total of 204 questionnaires were returned, and the data were analyzed using PLS-SEM. The moderating effect of the tourist experience on the impact of the destination image, tourist motivation, and tourist satisfaction on destination loyalty is analyzed in this article. The proposed conceptual model was tested, and the results reveal a significant relationship between the two constructs to destination loyalty (destination image and tourist satisfaction). Furthermore, the findings support the proposed destination loyalty model: destination image, tourist satisfaction directly influenced destination loyalty, and tourist experience play an important role as a moderator in the relationship between tourist motivation and tourist loyalty. Full article
(This article belongs to the Special Issue Tourist Satisfaction and Sustainable Destination Branding)
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