Sustainable Development, Sustainable Policy, and Innovation: A Scholarly Inquiry into Corporate Brands and Investor Behavior
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: 22 July 2026 | Viewed by 3322
Special Issue Editors
Interests: enterpreneurship; innovation; cooperation; performance; brand equity
Special Issues, Collections and Topics in MDPI journals
Interests: economics
Special Issue Information
Dear Colleagues,
This Special Issue, titled ‘Sustainable Development, Sustainable Policy, and Innovation: A Scholarly Inquiry into Corporate Brands and Investor Behavior’, is meticulously curated to shine a spotlight on the multifaceted and intertwined relationships among sustainable development, sustainable policies, innovation, corporate brands, and investor behavior.
The central focus lies in comprehensively dissecting the underlying mechanisms. How do sustainable development endeavors, bolstered by well-crafted sustainable policies and innovative strategies collaborate to mold corporate brands? And how do these brand transformations, in turn, act as pivotal influencers in intricate investor decision-making processes? This exploration is not just about identifying correlations, but is also about understanding the causal relationships that drive this complex ecosystem.
The scope of this Special Issue is both broad and deep, encompassing a diverse range of research methodologies. Empirical studies will be at the forefront, leveraging real-world data to provide evidence-based insights. Theoretical analyses will delve into conceptual frameworks, offering a solid foundation for understanding the phenomena. Additionally, in-depth case investigations will bring these concepts to life, showcasing how they play out in actual business scenarios. Topics to be covered include the profound impact of eco-friendly innovation on investors’ brand perception, the role of sustainable policies in guiding corporate brand strategies, and how socially responsible business models, coupled with innovative approaches, enhance brand value and secure long-term investor commitment.
The overarching purpose of this Special Issue is twofold: to advance academic knowledge, and to offer practical guidance. Academically, it aims to deepen the understanding of these complex interactions, pushing the boundaries of existing theories. Practically, it endeavors to provide a comprehensive and actionable framework for businesses looking to build sustainable and appealing brands, for investors seeking to make informed decisions, and for researchers aiming to contribute to this dynamic field.
This Special Issue is set to make a significant and unique contribution to the existing body of literature. Historically, research has often compartmentalized these aspects, studying them in isolation. However, this Special Issue breaks new ground by emphasizing the interconnections between these aspects. By bridging the gaps between sustainable development, sustainable policies, innovation, corporate brands, and investor behavior, this Special Issue will present a more holistic view. Through the presentation of novel research findings and fresh theoretical insights, this Special Issue will not only enrich this interdisciplinary field, but also serve as a valuable resource for future research, practice, and policy-making.
Prof. Dr. Ana Isabel Jiménez Zarco
Prof. Dr. Jun Wang
Dr. Ling Lin
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable development
- sustainable policy
- innovation
- investor behavior
- corporate brands
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