Special Issue "Pharmaceutical Marketing and Economics"
A special issue of Pharmacy (ISSN 2226-4787).
Deadline for manuscript submissions: closed (31 October 2018).
Interests: health care consumer behavior; direct-to-consumer advertising; pharmacy business education
Interests: pharmaceutical marketing and health policy
As the use of prescription medications has grown worldwide, two of the more controversial topics in the field are how those drugs are marketed and the economics/pricing associated with their use. Pharmaceutical marketing and the economics of medications are more than a single advertisement or the price of a medication. From the various cues used in pharmaceutical manufacturer communications to readability and patient understanding of those communications to cost-effective and cost-utility analyses, pharmaceutical marketing and economics encompass a large variety of important factors in healthcare communication and delivery.
Researchers and health care policy experts across the globe continue to analyze the most effective and efficient ways to communicate with patients and providers in the increasingly patient-centered healthcare environment. Topics, such as direct-to-consumer (DTC) advertising, the interaction and separation of medical and commercial affairs, factors that influence prescribing, and the impact of the Internet and social media communications, are current focus points. From an economic perspective, topics identifying cost-effective medications, distribution systems, and technologies, as well as quality of life, are just a few examples of the current interest topics.
Pharmaceutical marketing and economics encompass all of these topics and more, with the overarching goal being to find the most efficient use of resources—economically, socially, and behaviorally.Dr. Brent Rollins
Dr. Matthew Perri
Manuscript Submission Information
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Pharmacy is an international peer-reviewed open access quarterly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- Consumer Behavior