Emerging Technologies and Marketing Innovation
A special issue of Journal of Theoretical and Applied Electronic Commerce Research (ISSN 0718-1876).
Deadline for manuscript submissions: 28 February 2026 | Viewed by 819
Special Issue Editors
Interests: marketing strategy; AI and digital marketing; innovation ecosystem
Special Issue Information
Dear Colleagues,
In the digital era, companies are facing more difficulties in holding competitive advantages; in particular, advanced technologies not only bring opportunities but also challenges in how to use them to ensure that marketing innovations attract more and more scholars’ attention. This Special Issue invites research that explores emerging technologies’ impacts on marketing innovations, e.g., AI chatbots for online marketing services, augmented reality (AR) and virtual reality (VR) for live streaming as well as marketing activities, and blockchain for marketing fraud prevention. It mainly covers the following topics:
(1) The new challenges of marketing innovations in the digital era, especially emerging technologies’ impact on marketing innovations.
(2) Advanced technologies changing methods of marketing, e.g., the application of AI eases market analysis and customers’ behavior analysis, as well as marketing activities. Therefore, it is crucial to explore the new characteristics and advanced tech’s impacts on marketing activities and performance.
(3) As we know, digital marketing innovation impacts sustainable consumption; how to develop and promote production/services through new technologies and methods should be investigated further. Therefore, it is valuable to study digital marketing innovation systems with new technologies/methods.
Prof. Dr. Hong Zhao
Prof. Dr. Zongshui Wang
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Journal of Theoretical and Applied Electronic Commerce Research is an international peer-reviewed open access quarterly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- emerging technologies
- marketing innovation
- AI and marketing activities
- blockchain and marketing fraud
- digital innovation ecosystem
- digital marketing
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