Section Editors

Section Board for 'Digital Marketing and the Connected Consumer' (16)

Please see the section webpage for more information on this section.

Prof. Dr. Inma Rodríguez-Ardura
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Section Editor-in-Chief
Faculty of Economics and Business, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain
Interests: consumer’s immersive experiences online; social e-commerce; marketing for e-learning
Special Issues and Collections in MDPI journals
Dr. Gisela Ammetller
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Section Editor-in-Chief
Faculty of Economics and Business, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), Barcelona, Spain
Interests: digital marketing; consumer behavior; entrepreneurship; marketing/e-learning interface
Special Issues and Collections in MDPI journals
Prof. Dr. Carla Ruiz Mafe

Department of Marketing, University of Valencia, Faculty of Economics, Avda. Tarongers s/n. 46022, Valencia, Spain
Interests: social media; neuromarketing; online consumer behavior; corporate social responsibility
Special Issues and Collections in MDPI journals
Dr. Eduard Cristobal
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Department of Business Managemet, Faculty of Law, Economics and Tourism, University of Lleida, 25003 Lleida, Spain
Interests: marketing management; tourism marketing; quality services; internet; cooperatives management; e-commerce; ICT adoption
Prof. Dr. Ja-Shen Chen
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College of Management, Yuan Ze University, Taoyuan 32003, Taiwan
Interests: service innovation; digital transformation; value co-creation; business ecosystem; customer relationship and experience management
Dr. Carlos Orús
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Marketing Management and Market Research Department, Faculty of Economics and Business, University of Zaragoza, Zaragoza, Spain
Interests: e-commerce; marketing; consumer behaviour; information processing; website design; omnichannel behaviour; experimentation; virtual reality; augmented reality
Dr. Xuefeng Zhang
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School of Economics and Management, Anhui Polytechnic University, Wuhu, China
Interests: crowdsourcing; open innovation; online community; information systems management; digital markets; multi-criteria decision making; integrated product development
Prof. Dr. Peter O’Connor
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UniSA Business, University of South Australia, Adelaide SA 5001, Australia
Interests: technology; distribution; e-commerce and electronic marketing applied to hospitality and tourism
Prof. Dr. Sergio W. Carvalho
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F.C. Manning Chair in Economics and Business, Rowe School of Business, Faculty of Management, Dalhousie University, Halifax, NS B3H 4R2, Canada
Interests: consumer behavior; international marketing; branding; corporate social responsibility
Prof. Dr. Julían Chaparro-Peláez
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Department of Organization Engineering, Business Administration and Statistics, School of Telecommunications Engineering, Technical University of Madrid (UPM), Madrid, Spain
Interests: digital transformation; information systems; electronic commerce; digital marketing; learning analytics; technology acceptance; consumer behavior
Prof. Dr. Patrali Chatterjee
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Chair of the Department of Marketing and Program Coordinator, Graduate Digital Marketing, Montclair State University, Montclair, NJ, USA
Interests: advertising; clickstream data modeling; CRM; digital/social/mobile marketing analytics; e-retailing
Prof. Dr. Subir Bandyopadhyay
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School of Business and Economics, Indiana University Northwest, Gary, IN 46408, USA
Interests: retail marketing; e-commerce; social media marketing; digital marketing; brand management
Prof. Dr. Dimitrios Buhalis
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Bournemouth University Business School, Bournemouth University, Poole BH12 5BB, UK
Interests: strategy; marketing; eTourism; tourism; hospitality
Prof. Dr. Riadh Ladhari
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Faculty of Business Administration, Laval University, Quebec, QC G1V 0A6, Canada
Interests: artificial intelligence; digital marketing; augmented reality; social media; customer experience; customer emotion
Special Issues and Collections in MDPI journals
Dr. Lejla Turulja
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Department of Management and Information Technology, School of Economics and Business, University of Sarajevo, Sarajevo 71000, Bosnia and Herzegovina
Interests: electronic business/commerce; IT; digital transformation; IS/IT management; innovation; technology transfer; decision making
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