Section Editors
- Editorial Board
- e-Commerce Analytics Section
- Digital Marketing and the Connected Consumer Section
- Entrepreneurship, Innovation, FinTech Accounting and Industry 4.0 Section
- Digital Business Organization Section
Section Board for 'Digital Marketing and the Connected Consumer' (16)
Please see the section webpage for more information on this section.
Interests: consumer’s immersive experiences online; social e-commerce; marketing for e-learning
Special Issues and Collections in MDPI journals
Topical Collection in Journal of Theoretical and Applied Electronic Commerce Research: The Connected Consumer
Interests: digital marketing; consumer behavior; entrepreneurship; marketing/e-learning interface
Special Issues and Collections in MDPI journals
Interests: social media; neuromarketing; online consumer behavior; corporate social responsibility
Special Issues and Collections in MDPI journals
Interests: marketing management; tourism marketing; quality services; internet; cooperatives management; e-commerce; ICT adoption
Interests: service innovation; digital transformation; value co-creation; business ecosystem; customer relationship and experience management
Interests: e-commerce; marketing; consumer behaviour; information processing; website design; omnichannel behaviour; experimentation; virtual reality; augmented reality
Interests: UGC; digital marketing; data mining; user-generated content; knowledge discovery
Special Issues and Collections in MDPI journals
Special Issue in Sustainability: Innovative Knowledge-Based Methods for Business Success: Analysing User Generated Content
Special Issue in Behavioral Sciences: Neuroscience Experiments for Digital Behavior: Understanding Consumers in Social Networks
Special Issue in Future Internet: Advances on Web Analytics for Digital Marketing
Interests: crowdsourcing; open innovation; online community; information systems management; digital markets; multi-criteria decision making; integrated product development
Interests: technology; distribution; e-commerce and electronic marketing applied to hospitality and tourism
Interests: consumer behavior; international marketing; branding; corporate social responsibility
Interests: digital transformation; information systems; electronic commerce; digital marketing; learning analytics; technology acceptance; consumer behavior
Interests: advertising; clickstream data modeling; CRM; digital/social/mobile marketing analytics; e-retailing
Interests: retail marketing; e-commerce; social media marketing; digital marketing; brand management
Interests: strategy; marketing; eTourism; tourism; hospitality
Interests: artificial intelligence; digital marketing; augmented reality; social media; customer experience; customer emotion
Special Issues and Collections in MDPI journals
Interests: electronic business/commerce; IT; digital transformation; IS/IT management; innovation; technology transfer; decision making