Editorial Board for section 'Digital Marketing and the Connected Consumer'
- e-Commerce Analytics Section
- Digital Marketing and the Connected Consumer Section
- Entrepreneurship, Innovation, FinTech Accounting and Industry 4.0 Section
- Digital Business Organization Section
Please see the section webpage for more information on this section.
Please note that the order in which the Editors appear on this page is alphabetical, and follows the structure of the editorial board presented on the MDPI website under information for editors: editorial board responsibilities.
Members
Faculty of Economics and Business, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), 08018 Barcelona, Spain
Interests: digital marketing; consumer behavior; entrepreneurship; marketing/e-learning interface
Special Issues, Collections and Topics in MDPI journals
Interests: digital marketing; consumer behavior; entrepreneurship; marketing/e-learning interface
Special Issues, Collections and Topics in MDPI journals
Faculty of Economics and Business, Open University of Catalonia (Universitat Oberta de Catalunya, UOC), 08018 Barcelona, Spain
Interests: consumer’s immersive experiences online; social e-commerce; marketing for e-learning
Special Issues, Collections and Topics in MDPI journals
Interests: consumer’s immersive experiences online; social e-commerce; marketing for e-learning
Special Issues, Collections and Topics in MDPI journals
School of Business and Economics, Indiana University Northwest, Gary, IN 46408, USA
Interests: retail marketing; e-commerce; social media marketing; digital marketing; brand management
Interests: retail marketing; e-commerce; social media marketing; digital marketing; brand management
Business Faculty of the Université du Québec à Montréal (ESG UQAM), Montreal, QC H2X3X2, Canada
Interests: digital marketing; industrial marketing; diffusion of innovations; technology adoption; RFID; nonprofit; case studies
Interests: digital marketing; industrial marketing; diffusion of innovations; technology adoption; RFID; nonprofit; case studies
Bournemouth University Business School, Bournemouth University, Poole BH12 5BB, UK
Interests: strategy; marketing; eTourism; tourism; hospitality
Interests: strategy; marketing; eTourism; tourism; hospitality
F.C. Manning Chair in Economics and Business, Rowe School of Business, Faculty of Management, Dalhousie University, Halifax, NS B3H 4R2, Canada
Interests: consumer behavior; international marketing; branding; corporate social responsibility
Interests: consumer behavior; international marketing; branding; corporate social responsibility
Department of Organization Engineering, Business Administration and Statistics, School of Telecommunications Engineering, Technical University of Madrid (UPM), 28040 Madrid, Spain
Interests: digital transformation; information systems; electronic commerce; digital marketing; learning analytics; technology acceptance; consumer behavior
Interests: digital transformation; information systems; electronic commerce; digital marketing; learning analytics; technology acceptance; consumer behavior
Chair of the Department of Marketing and Program Coordinator, Graduate Digital Marketing, Montclair State University, Montclair, NJ 07043, USA
Interests: advertising; clickstream data modeling; CRM; digital/social/mobile marketing analytics; e-retailing
Interests: advertising; clickstream data modeling; CRM; digital/social/mobile marketing analytics; e-retailing
College of Management, Yuan Ze University, Taoyuan 32003, Taiwan
Interests: service innovation; digital transformation; value co-creation; business ecosystem; customer relationship and experience management
Interests: service innovation; digital transformation; value co-creation; business ecosystem; customer relationship and experience management
Department of Business Managemet, Faculty of Law, Economics and Tourism, University of Lleida, 25003 Lleida, Spain
Interests: marketing management; tourism marketing; quality services; internet; cooperatives management; e-commerce; ICT adoption
Special Issues, Collections and Topics in MDPI journals
Interests: marketing management; tourism marketing; quality services; internet; cooperatives management; e-commerce; ICT adoption
Special Issues, Collections and Topics in MDPI journals
Faculty of Business Administration, Laval University, Quebec, QC G1V 0A6, Canada
Interests: artificial intelligence; digital marketing; augmented reality; social media; customer experience; customer emotion
Special Issues, Collections and Topics in MDPI journals
Interests: artificial intelligence; digital marketing; augmented reality; social media; customer experience; customer emotion
Special Issues, Collections and Topics in MDPI journals
Department of Marketing, University of Valencia, Faculty of Economics, 46022 Valencia, Spain
Interests: social media; neuromarketing; online consumer behavior; corporate social responsibility
Special Issues, Collections and Topics in MDPI journals
Interests: social media; neuromarketing; online consumer behavior; corporate social responsibility
Special Issues, Collections and Topics in MDPI journals
UniSA Business, University of South Australia, Adelaide SA 5001, Australia
Interests: technology; distribution; e-commerce and electronic marketing applied to hospitality and tourism
Interests: technology; distribution; e-commerce and electronic marketing applied to hospitality and tourism
Information systems, Faculty of Social Sciences, Business and Economics, Åbo Akademi University, 20500 Turku, Finland
Interests: IT adoption and use; IT consumption rhythms; innovations management
Special Issues, Collections and Topics in MDPI journals
Interests: IT adoption and use; IT consumption rhythms; innovations management
Special Issues, Collections and Topics in MDPI journals
Marketing Management and Market Research Department, Faculty of Economics and Business, University of Zaragoza, 50009 Zaragoza, Spain
Interests: e-commerce; marketing; consumer behaviour; information processing; website design; omnichannel behaviour; experimentation; virtual reality; augmented reality
Interests: e-commerce; marketing; consumer behaviour; information processing; website design; omnichannel behaviour; experimentation; virtual reality; augmented reality
Dr. José Ramón Saura
Section Board Member
Department of Business Economics, Rey Juan Carlos University, 28032 Madrid, Spain
Interests: UGC; digital marketing; data mining; user-generated content; knowledge discovery
Special Issues, Collections and Topics in MDPI journals
Interests: UGC; digital marketing; data mining; user-generated content; knowledge discovery
Special Issues, Collections and Topics in MDPI journals
Department of Management and Information Technology, School of Economics and Business, University of Sarajevo, Sarajevo 71000, Bosnia and Herzegovina
Interests: electronic business/commerce; IT; digital transformation; IS/IT management; innovation; technology transfer; decision making
Interests: electronic business/commerce; IT; digital transformation; IS/IT management; innovation; technology transfer; decision making
School of Economics and Management, Anhui Polytechnic University, Wuhu, China
Interests: crowdsourcing; open innovation; online community; information systems management; digital markets; multi-criteria decision making; integrated product development
Interests: crowdsourcing; open innovation; online community; information systems management; digital markets; multi-criteria decision making; integrated product development
