Advances in Interactive and Digital Media

A special issue of Information (ISSN 2078-2489). This special issue belongs to the section "Information and Communications Technology".

Deadline for manuscript submissions: closed (31 January 2022) | Viewed by 9828

Special Issue Editor


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Guest Editor
Marketing Department, Faculty of Economics and Business, University of Zaragoza, Zaragoza, Spain
Interests: online consumer behavior; emotional transmission; social commerce; neuromarketing

Special Issue Information

Dear Colleagues,

Since the emergence of Web 2.0, there have been many advances that allow for interaction between different social actors. Many opportunities are arising in the study of its effects on the economy, on improving quality of life, and on social development. This creates a range of challenges for research in order to make progress in their application and to help to exploit all their advantages.

This Special Issue seeks contributions that report on recent developments in interactive and digital media from scholars whose research is oriented toward the study of the design of strategies aimed at leveraging the use of interactive platforms. This includes new and well-established interactive technologies and analytical perspectives to increase knowledge about the effects and consequences of interactive and social media, as well as discussion of new opportunities in the business, learning, and social domains. Topics of interest include but are not limited to:

  • Voice assistants;
  • Applying big data to social media;
  • Psychological effects of interactiveand digital media technologies;
  • Advances for travel, hospitality, and tourism;
  • Experiential marketing with interactive and digital media;
  • Social customer relationship management;
  • Interactive and digital learning media;
  • Virtual reality;
  • Cross cultural studies;
  • Avatars;
  • Uses for the achievement of the Sustainable Development Goals (SDG).

In addition to application-driven contributions, this Special Issue also welcomes submissions with extensive reflections on interdisciplinary collaborations between scholars and experts. These papers will act as a guide for researchers working on interactive and digital media and will be useful for scholars from various research domains.

Dr. Mjose Martin De Hoyos
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Information is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Interactive technologies analysis
  • Digital media advances
  • Social commerce
  • Business impact
  • Effects on society
  • Learning outcomes

Published Papers (3 papers)

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Research

15 pages, 2590 KiB  
Article
Audio Storytelling Innovation in a Digital Age: The Case of Daily News Podcasts in Spain
by Leoz-Aizpuru Asier and Pedrero-Esteban Luis Miguel
Information 2022, 13(4), 204; https://doi.org/10.3390/info13040204 - 18 Apr 2022
Cited by 11 | Viewed by 3811
Abstract
On the 1st of February 2017, The New York Times published the first episode of ‘The Daily’, a news podcast hosted by Michael Barbaro that, five years later, has become the most popular in the world with four million listeners each day and [...] Read more.
On the 1st of February 2017, The New York Times published the first episode of ‘The Daily’, a news podcast hosted by Michael Barbaro that, five years later, has become the most popular in the world with four million listeners each day and more than 3000 million accumulated downloads. The unprecedented success of this audio format, that has emerged in a traditional newspaper, has helped to revamp radio news and has spread in various versions all over the world. This investigation analyses daily podcasts in Spain and, by means of a quantitative and qualitative study, identifies their main themes, narrative structures, and expressive contributions based on four illustrative experiences in this market: ‘Quién dice qué‘, ‘AM’, ‘El Mundo al día’, and ‘Un tema al día’. The results reveal the consolidation of two clearly defined models: a more conventional one based on radio bulletins and news reports; and another, more innovative model that replicates the anglophone formula that opts for depth, dissemination, and a conversational tone to redefine the canons of the audio news narrative and take advantage of the potential of audio as a new distribution channel for newspapers in the digital eco-system. Full article
(This article belongs to the Special Issue Advances in Interactive and Digital Media)
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13 pages, 251 KiB  
Article
Algorithmic Curation and Users’ Civic Attitudes: A Study on Facebook News Feed Results
by Venetia Papa and Thomas Photiadis
Information 2021, 12(12), 522; https://doi.org/10.3390/info12120522 - 15 Dec 2021
Cited by 4 | Viewed by 2669
Abstract
Facebook users are exposed to diverse news and political content; this means that Facebook is a significant tool for the enhancement of civic participation and engagement in politics. However, it has been argued that Facebook, through its algorithmic curation reinforces the pre-existing attitudes [...] Read more.
Facebook users are exposed to diverse news and political content; this means that Facebook is a significant tool for the enhancement of civic participation and engagement in politics. However, it has been argued that Facebook, through its algorithmic curation reinforces the pre-existing attitudes of individuals, rather than challenging or potentially altering them. The objective of this study is to elucidate the emotional and behavioural impact of the personalization of Facebook users’ News Feeds results, and thereby to uncover a possible link between their online and offline civic attitudes. Firstly, we investigate the extent to which users’ Facebook News Feeds results are personalized and customized to fit users’ pre-existing civic attitudes and political interests. Secondly, we explore whether users embody new roles as a result of their emotional and behavioural interaction with political content on Facebook. Our methodology is based on a quantitative survey involving 108 participants. Our findings indicate that, while Facebook can potentially expose users to varying political views and beliefs, it tends to reinforce existing civic attitudes and validate what users already hold to be true. Furthermore, we find that users themselves often assume a proactive stance towards Facebook News Feed results, acquiring roles in which they filter and even censor the content to which they are exposed and thus trying to obfuscate algorithmic curation. Full article
(This article belongs to the Special Issue Advances in Interactive and Digital Media)
15 pages, 1329 KiB  
Article
The Mediated Effect of Social Presence on Social Commerce WOM Behavior
by Carolina Herrando, Julio Jiménez-Martínez and María José Martín-De Hoyos
Information 2021, 12(12), 498; https://doi.org/10.3390/info12120498 - 30 Nov 2021
Cited by 2 | Viewed by 2613
Abstract
Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loyalty) influence interaction intention (sWOM) and, consequently, active and passive sWOM behavior. It does so by assessing the mediating role of social presence on sWOM intention and behavior. The empirical results [...] Read more.
Based on expectation disconfirmation theory, this study analyzes how attitudes (satisfaction and loyalty) influence interaction intention (sWOM) and, consequently, active and passive sWOM behavior. It does so by assessing the mediating role of social presence on sWOM intention and behavior. The empirical results provide several contributions. First, knowing how to increase active sWOM contributes to bridging the gap regarding how to enhance interactions between users. Second, fostering active sWOM on social commerce websites will provide companies with more positive user-generated content, since this active sWOM comes from satisfied and loyal users, and it is assumed that they will rate the product positively and report a good experience. Third, companies can benefit more from users if users interact with other users by sharing their experiences. This study sheds light on how social presence can mediate the relationship between intention and behavior, particularly when it comes to increasing active participation and brand promotion. Full article
(This article belongs to the Special Issue Advances in Interactive and Digital Media)
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