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Open AccessArticle

Aspects of Digitalization and Related Impact on Green Tourism in European Countries

1
Department of Business, Consumer Sciences and Quality Management, Faculty of Business and Tourism, The Bucharest University of Economic Studies, 010404 Bucharest, Romania
2
Department of Statistics and Econometrics, Faculty of Cybernetics, Statistics and Informatics, The Bucharest University of Economic Studies, 010552 Bucharest, Romania
3
Institute of National Economy, 050711 Bucharest, Romania
4
Accounting Doctoral School, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, 010404 Bucharest, Romania
*
Author to whom correspondence should be addressed.
Information 2020, 11(11), 507; https://doi.org/10.3390/info11110507
Received: 28 September 2020 / Revised: 27 October 2020 / Accepted: 27 October 2020 / Published: 29 October 2020
(This article belongs to the Special Issue Green Marketing)
The digital world requires the implementation of new technologies and customer-driven business transformation. As the tourism sector may experience unanticipated ways of developing new technologies due to the current global health crisis, the standard travel experience could be changed. The main aim of this study was to analyze the influence of digitalization and tourists’ preferences in terms of accommodation and economic well-being implying sustainability. This paper applied a regression analysis and principal component analysis to achieve the above objective. Research exposed the fact that tourists’ preferences towards green destinations and ecological accommodation establishments, as well as Internet use in travel planning, may have a significant influence on the sustainability of tourism. This study identified behavioral models of 30 European countries from the sustainable tourism and digitalization perspective and made recommendations on economic and social policy measures to ensure the sustainable nature of tourism activity. View Full-Text
Keywords: digitalization; sustainable tourism; green tourism; green marketing; principal component analysis; regression model digitalization; sustainable tourism; green tourism; green marketing; principal component analysis; regression model
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Saseanu, A.S.; Ghita, S.I.; Albastroiu, I.; Stoian, C.-A. Aspects of Digitalization and Related Impact on Green Tourism in European Countries. Information 2020, 11, 507.

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