Cyber FinTech for Digital Banking
A special issue of Businesses (ISSN 2673-7116).
Deadline for manuscript submissions: closed (31 December 2023) | Viewed by 739
Special Issue Editors
Interests: consumer behavior; sustainable marketing; retail marketing; international marketing
Special Issues, Collections and Topics in MDPI journals
Interests: marketing; international marketing; brand management; consumer behaviour
Special Issues, Collections and Topics in MDPI journals
Interests: marketing; business; economy
Special Issue Information
Dear Colleagues,
Financial technology (fintech) opens up a new era for digital banking, offering a more personalized, more efficient customer experience. The impact of fintech is both disruptive and an opportunity for the banking sector. The contemporary customer spends a lot of time online and wants products and services, including banking services, only a click or a fingertip away. Financial technology is revolutionizing traditional banking, with both new fintech firms and traditional banks looking to capitalize on its opportunities. Digital banking needs a regulatory framework, a long-term digital strategy, innovative and reliable products and services, an appropriate technology, a customer-friendly interface, accessibility and financial inclusion as well as appropriate marketing approaches, in addition to a consistent internal company setup. Furthermore, fintech companies raise financing through innovative means, but also offer new opportunities for startups at the same time via integrated CRM systems or crowdsourcing tools.
This Special Issue is dedicated to exploring the innovative potential of fintech for digital banking. The papers within it will seek to address the following questions, but are not limited to them:
- What is the strategy for creating a new digital banking product?
- Which organizational challenges does a fintech have to tackle when launching and scaling?
- What are the legal implications of creating a digital banking product?
- How do customers relate to fintech?
- How is customer trust established in fintech?
- What are the determinants of loyalty intentions in fintech?
- How marketing is used to sustain fintech?
- What are the risks associated with digital banking and how can they be managed?
- How do fintech companies collaborate/compete with traditional banks?
- Does fintech contribute to a better financial inclusion?
- Which options for financing do fintech firms use?
- How is fintech driving and enabling crowdsourcing?
- Which factors impact the success of crowdfunding endeavors?
Prof. Dr. Dan-Cristian Dabija
Dr. Cătălin Mihai Barbu
Prof. Dr. Pavel Reyes Mercado
Prof. Dr. Peter Konhäusner
Guest Editors
Manuscript Submission Information
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Keywords
- fintech
- digital banking
- digitalization
- digital strategy
- customer experience
- cybersecurity
- big data analytics
- change management
- crowdsourcing
- crowdfunding
- perceived risks
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