Special Issue "Search Engine Optimization"

A special issue of Future Internet (ISSN 1999-5903). This special issue belongs to the section "Techno-Social Smart Systems".

Deadline for manuscript submissions: 31 August 2019

Special Issue Editors

Guest Editor
Prof. Dr. Andreas Veglis

Media Informatics Lab, School of Journalism & Mass Communication, Aristotle University of Thessaloniki, Thessaloniki 541 24, Greece
Website | E-Mail
Interests: media technology; search engine optimization; data journalism; social media metrics
Guest Editor
Mr. Dimitrios Giomelakis

Media Informatics Lab, School of Journalism & Mass Communication, Aristotle University of Thessaloniki, Thessaloniki 541 24, Greece
Informatics and Telematics Institute (ITI) of the Centre of Research & Technology Hellas (CERTH), Thessaloniki 570 01, Greece
Website | E-Mail
Interests: online journalism; media technology; SEO; Web Analytics; Web 2.0; social media

Special Issue Information

Dear Colleagues,

The introduction of the WWW 25 years ago, considerably altered the manner that people obtain information. Soon after the introduction of the WWW it was evident that traditional browsing was totally insufficient for internet users to locate the information that interests them. This need was addressed with the development of search engines. Today search engines play one of the most important roles in disseminating content. Search engine optimization (SEO) is a collection of strategies that improves a website’s presence and visibility on a search engine results page, or SERP. In other words, the higher and more frequently a site appears in search results, the more visitors it will receive through the use of search engines. The importance of SEO can be understood by the fact that many web sites toady receive the majority of their web traffic through search engine’s organic results.

SEO methods can be divided into four major categories: key word research/selection, search engine indexing, on-page optimization and off-page optimization. On-page optimization includes the management of all factors associated directly with someone’s website (e.g., keywords, appropriate content, internal link structure), while off-page optimization includes all the efforts made away from the website such as link building or social signal strategy. Undeniably, the world of search engine optimization has changed and evolved drastically over the years, with a shift away from traditional ranking factors to deeper analysis and factors such as quality, multi-form content and social signals. However, even though SEO has changed a lot, it remains an important part of any digital marketing strategy.

This Special Issue is soliciting theoretical and case study contributions, discussing and treating challenges, the state-of-the-art, and solutions related to search engine optimization, including but not limited to the following themes:

  • Theory of SEO
  • Different types of SEO
  • SEO criteria evaluation
  • Search engine algorithms
  • Black-hat SEO
  • Social media and SEO
  • SEO applications in various industries
  • SEO on media web sites

Prof. Andreas Veglis
Mr. Dimitrios Giomelakis
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Future Internet is an international peer-reviewed open access monthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1000 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • search engine optimization (SEO)
  • black-hat SEO
  • mobile SEO
  • search engines
  • organic results
  • theory of SEO
  • social SEO
  • web metrics
  • social signals

Published Papers (1 paper)

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Research

Open AccessFeature PaperArticle Important Factors for Improving Google Search Rank
Future Internet 2019, 11(2), 32; https://doi.org/10.3390/fi11020032
Received: 11 December 2018 / Revised: 18 January 2019 / Accepted: 18 January 2019 / Published: 30 January 2019
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Abstract
The World Wide Web has become an essential modern tool for people’s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by creating [...] Read more.
The World Wide Web has become an essential modern tool for people’s daily routine. The fact that it is a convenient means for communication and information search has made it extremely popular. This fact led companies to start using online advertising by creating corporate websites. With the rapid increase in the number of websites, search engines had to come up with a solution of algorithms and programs to qualify the results of a search and provide the users with relevant content to their search. On the other side, developers, in pursuit of the highest rankings in the search engine result pages (SERPs), began to study and observe how search engines work and which factors contribute to higher rankings. The knowledge that has been extracted constituted the base for the creation of the profession of Search Engine Optimization (SEO). This paper consists of two parts. The first part aims to perform a literature review of the factors that affect the ranking of websites in the SERPs and to highlight the top factors that contribute to better ranking. To achieve this goal, a collection and analysis of academic papers was conducted. According to our research, 24 website characteristics came up as factors affecting any website’s ranking, with the most references mentioning quality and quantity of backlinks, social media support, keyword in title tag, website structure, website size, loading time, domain age, and keyword density. The second part consists of our research which was conducted manually using the phrases “hotel Athens”, “email marketing”, and “casual shoes”. For each one of these keywords, the first 15 Google results were examined considering the factors found in the literature review. For the measurement of the significance of each factor, the Spearman correlation was calculated and every factor was compared with the ranking of the results individually. The findings of the research showed us that the top factors that contribute to higher rankings are the existence of website SSL certificate as well as keyword in URL, the quantity of backlinks pointing to a website, the text length, and the domain age, which is not perfectly aligned with what the literature review showed us. Full article
(This article belongs to the Special Issue Search Engine Optimization)
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Planned Papers

The below list represents only planned manuscripts. Some of these manuscripts have not been received by the Editorial Office yet. Papers submitted to MDPI journals are subject to peer-review.

Title: Citations Received and Relevance Ranking: Comparison between Google Scholar, Microsoft Academic, Web of Science and Scopus
 
Authors: Lluís Codina, Frederic Guerrero, Carlos Lopezosa and Cristòfol Rovira
 
Abstract: Search engine optimisation (SEO) is the method to optimise websites to place them in first positions in search engine result pages. Recently, SEO has also been applied to academic search engines. This new approach is called Academic SEO (ASEO), a field of study with high potential for growth in the future. The research that we have in progress is framed in this new subject area. The purpose of this research is to analyse and compare the relevance ranking algorithm in several systems to identify the importance of the citations received. We has been analyzing two search engines and two bibliographic databases: Google Scholar, Microsoft Academic and Web of Science and Scopus. A methodology of reverse engineering has been applied based on Spearman’s correlation statistical analysis. The results indicate that the Google Scholar algorithm is the mostly influenced by received citations.
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