Special Issue "Search Engine Optimization"
Deadline for manuscript submissions: closed (15 October 2019).
A printed edition of this Special Issue is available here.
Interests: information technology in journalism; new media; course support environments; data journalism; open data; distance learning; content verification
Special Issues, Collections and Topics in MDPI journals
Special Issue in Education Sciences: Advances in Media Education
Informatics and Telematics Institute (ITI) of the Centre of Research & Technology Hellas (CERTH), 570 01 Thessaloniki, Greece
Interests: online journalism; media technology; SEO; Web Analytics; Web 2.0; social media
The introduction of the WWW 25 years ago, considerably altered the manner that people obtain information. Soon after the introduction of the WWW it was evident that traditional browsing was totally insufficient for internet users to locate the information that interests them. This need was addressed with the development of search engines. Today search engines play one of the most important roles in disseminating content. Search engine optimization (SEO) is a collection of strategies that improves a website’s presence and visibility on a search engine results page, or SERP. In other words, the higher and more frequently a site appears in search results, the more visitors it will receive through the use of search engines. The importance of SEO can be understood by the fact that many web sites toady receive the majority of their web traffic through search engine’s organic results.
SEO methods can be divided into four major categories: key word research/selection, search engine indexing, on-page optimization and off-page optimization. On-page optimization includes the management of all factors associated directly with someone’s website (e.g., keywords, appropriate content, internal link structure), while off-page optimization includes all the efforts made away from the website such as link building or social signal strategy. Undeniably, the world of search engine optimization has changed and evolved drastically over the years, with a shift away from traditional ranking factors to deeper analysis and factors such as quality, multi-form content and social signals. However, even though SEO has changed a lot, it remains an important part of any digital marketing strategy.
This Special Issue is soliciting theoretical and case study contributions, discussing and treating challenges, the state-of-the-art, and solutions related to search engine optimization, including but not limited to the following themes:
- Theory of SEO
- Different types of SEO
- SEO criteria evaluation
- Search engine algorithms
- Black-hat SEO
- Social media and SEO
- SEO applications in various industries
- SEO on media web sites
Prof. Andreas Veglis
Mr. Dimitrios Giomelakis
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Future Internet is an international peer-reviewed open access monthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 1400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
- search engine optimization (SEO)
- black-hat SEO
- mobile SEO
- search engines
- organic results
- theory of SEO
- social SEO
- web metrics
- social signals