Next Article in Journal
Roll Motion Prediction of Unmanned Surface Vehicle Based on Coupled CNN and LSTM
Previous Article in Journal
Reputation-Based Trust Approaches in Named Data Networking
Previous Article in Special Issue
Ranking by Relevance and Citation Counts, a Comparative Study: Google Scholar, Microsoft Academic, WoS and Scopus
Open AccessArticle

Academic Excellence, Website Quality, SEO Performance: Is there a Correlation?

1
Department of Audio and Visual Arts, Ionian University, 7 Tsirigoti Square, 49100 Corfu, Greece
2
Faculty of Communication and Media Studies, National and Kapodistrian University of Athens, 5 Stadiou Str., 10562 Athens, Greece
3
Laboratory of Interactive Arts, Ionian University, 7 Tsirigoti Square, 49100 Corfu, Greece
4
Department of Informatics and Telematics, Harokopio University of Athens, 70 Eleftheriou Venizelou Str., 17676 Athens, Greece
*
Authors to whom correspondence should be addressed.
Future Internet 2019, 11(11), 242; https://doi.org/10.3390/fi11110242
Received: 15 October 2019 / Revised: 5 November 2019 / Accepted: 12 November 2019 / Published: 18 November 2019
(This article belongs to the Special Issue Search Engine Optimization)
The academic excellence of universities around the globe has always been a matter of extended study and so has the quality of an institution’s presence in the World Wide Web. The purpose of this research is to study the extent to which a university’s academic excellence is related to the quality of its web presence. In order to achieve this, a method was devised that quantified the website quality and search engine optimization (SEO) performance of the university websites of the top 100 universities in the Academic Ranking of World Universities (ARWU) Shanghai list. A variety of tools was employed to measure and test each website and produced a Web quality ranking, an SEO performance ranking, as well as a combined overall web ranking for each one. Comparing these rankings with the ARWU shows that academic excellence is moderately correlated with website quality, but SEO performance is not. Moreover, the overall web ranking also shows a moderate correlation with ARWU which seems to be positively influenced by website quality and negatively by SEO performance. Conclusively, the results of the research indicate that universities place particular emphasis on issues concerning website quality, while the utilization of SEO does not appear to be of equal importance, indicating possible room for improvement in this area. View Full-Text
Keywords: website quality; search engine optimization; web presence; academic rankings; accessibility website quality; search engine optimization; web presence; academic rankings; accessibility
Show Figures

Figure 1

MDPI and ACS Style

Giannakoulopoulos, A.; Konstantinou, N.; Koutsompolis, D.; Pergantis, M.; Varlamis, I. Academic Excellence, Website Quality, SEO Performance: Is there a Correlation? Future Internet 2019, 11, 242.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
  • Externally hosted supplementary file 1
    Doi: 10.5281/zenodo.3484673
    Link: https://zenodo.org/record/3484673
    Description: Academic Excellence, Website Quality, SEO Performance: Is there a Correlation? - Dataset of measurements, test results and calculated ratings.
Back to TopTop