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Agriculture
Special Issues
Agritourism: Sustainability, Management, and Socio-Economic Impact
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Agritourism: Sustainability, Management, and Socio-Economic Impact

A special issue of Agriculture (ISSN 2077-0472). This special issue belongs to the section "Agricultural Economics, Policies and Rural Management".

Deadline for manuscript submissions: 15 September 2026 | Viewed by 2608

Special Issue Editors

Prof. Dr. Ioana Anda Milin

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Guest Editor
Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timisoara, 300645 Timisoara, Romania
Interests: efficiency; consumer; rural area; implementation; tourism-agritourism; economic activities; efficient management
Prof. Dr. Iancu Tiberiu

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Guest Editor
Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timisoara, Calea Aradului No. 119, 300645 Timisoara, Romania
Interests: sustainable rural development; agricultural economics and management; rural tourism and agritourism; bioeconomics
Special Issues, Collections and Topics in MDPI journals
Dr. Ramona Mariana Ciolac

E-Mail Website
Guest Editor
Faculty of Management and Rural Tourism, University of Life Sciences "King Mihai I" from Timișoara, 300645 Timisoara, Romania
Interests: rural tourism; agritourism; sustainable rural development; rural tourism entrepreneurship
Special Issues, Collections and Topics in MDPI journals
Prof. Dr. Tabita Cornelia Adamov

E-Mail Website
Guest Editor
Faculty of Management and Rural Tourism, University of Life Sciences “King Mihai I” from Timisoara, Calea Aradului No. 119, 300645 Timisoara, Romania
Interests: sustainable rural development; agricultural economics and management; rural tourism and agritourism; bioeconomics
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues,

The process of economic restructuring, at a global level, requires national economies and local communities, in order to maintain and increase their competitiveness, to take economic and social adaptation measures, through changes in the structure of the rural environment and in the methods of using and capitalizing on it. Thus, the orientation of tourism towards rural areas has been encouraged, taking into account its positive socio-economic effects and implications.

This Special Issue has a complex, interdisciplinary theme, which focuses on agritourism activity and invites researchers to develop articles that take into account the measurements of agritourism, implicitly in terms of economic and social progress, within the vision of sustainable development and through the prism of principles, methods, indicators, and case studies. Research areas may include (but are not limited to) the following: methodologies and indicators for the substantiation of sustainable agritourism; the capacity of the agritourism farm in the sustainable development of rural space; economic and financial analyses in agritourism activity; implementing innovative businesses in agritourism; and the strategic management and promotion of agritourism products.

We look forward to your contributions.

Prof. Dr. Ioana Anda Milin
Prof. Dr. Iancu Tiberiu
Dr. Ramona Mariana Ciolac
Prof. Dr. Tabita Adamov
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Agriculture is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2600 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • rural space
  • rural development
  • non-agricultural activities
  • agritourism
  • sustainability
  • efficiency
  • support
  • communities
  • economic operators
  • sectoral policies
  • responsibility

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Published Papers (3 papers)

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Research

13 pages, 809 KB  
Article
Factors Influencing Farmers’ Willingness to Participate in Agritourism in Mpumalanga Province, South Africa
by Motlalepule John Seema, Uwe Peter Hermann and Grany Mmatsatsi Senyolo
Agriculture 2026, 16(9), 959; https://doi.org/10.3390/agriculture16090959 - 27 Apr 2026
Viewed by 509
Abstract
The agricultural sector is increasingly confronted with numerous challenges, including declining prices for agricultural products, escalating production costs, intensified globalization, rapid industrialization, urban expansion and growing competition in global markets. To promote rural development and improve farmers’ livelihoods through diversified sources of income, [...] Read more.
The agricultural sector is increasingly confronted with numerous challenges, including declining prices for agricultural products, escalating production costs, intensified globalization, rapid industrialization, urban expansion and growing competition in global markets. To promote rural development and improve farmers’ livelihoods through diversified sources of income, agritourism has been identified as a viable alternative strategy. This study aims to determine the factors influencing farmers’ willingness to participate in agritourism in Mpumalanga Province, South Africa. Primary data were collected from November 2022 to June 2023 using a structured questionnaire and a simple random sampling technique to select 100 farmers. A logistics regression model was used to analyse data. The findings revealed that profitability, non-farm employment, the number of labourers, and access to information positively influence WTP. Age also positively influenced WTP, while marital status showed a negative but significant effect. The findings imply that farmers with stronger financial capacity, labour availability and access to information are more likely to consider agritourism as a diversification strategy. The study suggests strengthening extension services, improving farm profitability and enhancing access to information to increase readiness to engage in agritourism. Full article
(This article belongs to the Special Issue Agritourism: Sustainability, Management, and Socio-Economic Impact)
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22 pages, 1874 KB  
Article
How Does Rural Tourscape Influence Tourists’ Environmentally Responsible Behavior? The Mediating Role of Nature Relatedness and Place Attachment
by Kexin Cai, Yuqin Cheng, Joanna Fountain, Ling Guo, Biyang Fu and Hanyue Ni
Agriculture 2026, 16(6), 639; https://doi.org/10.3390/agriculture16060639 - 11 Mar 2026
Viewed by 571
Abstract
Tourists’ environmentally responsible behavior (ERB) is a key requirement in the promotion of the sustainable development of tourism destinations. Although extensive studies have explored the antecedents of tourists’ ERB, research within the context of rural tourism remains limited. Addressing this gap and guided [...] Read more.
Tourists’ environmentally responsible behavior (ERB) is a key requirement in the promotion of the sustainable development of tourism destinations. Although extensive studies have explored the antecedents of tourists’ ERB, research within the context of rural tourism remains limited. Addressing this gap and guided by the Stimulus–Organism–Response theory, this study develops an integrated model in which nature relatedness and place attachment serially mediate the effect of the rural tourscape on tourists’ ERB. Based on 398 valid questionnaires collected from Huangling Village in Wuyuan, China—a UNWTO Best Tourism Village—data were analyzed using structural equation modeling. The findings reveal that (1) the ambience and agricultural products dimensions of the rural tourscape have a direct positive impact on tourists’ ERB, and (2) both nature relatedness and place attachment serve as independent mediators between the rural tourscape and tourists’ ERB. Furthermore, there exists a serial mediating pathway of “nature relatedness → place attachment” between them. This study uncovers the complex mechanisms underlying the formation of tourists’ ERB in rural tourism settings. By introducing nature relatedness as a mediator, it offers new insights for both theoretical advancement and the practical management of tourists’ ERB. Full article
(This article belongs to the Special Issue Agritourism: Sustainability, Management, and Socio-Economic Impact)
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13 pages, 853 KB  
Article
Wage Determinant Factors for Farm-Support Paid Volunteers: Emerging Co-Creating Rural Tourism Addressing Labour Shortage in Rural Japan
by Takaya Hirayama and Yasuo Ohe
Agriculture 2026, 16(4), 467; https://doi.org/10.3390/agriculture16040467 - 18 Feb 2026
Viewed by 639
Abstract
Volunteer tourism is garnering growing attention across various fields, allowing tourists to both consume and co-produce tourism services. In agriculture, however, this remains underexplored, despite a worsening farm labour shortage due to ageing populations and a lack of successors, particularly in industrialised nations. [...] Read more.
Volunteer tourism is garnering growing attention across various fields, allowing tourists to both consume and co-produce tourism services. In agriculture, however, this remains underexplored, despite a worsening farm labour shortage due to ageing populations and a lack of successors, particularly in industrialised nations. This issue threatens farm productivity and food security. This paper addresses this research gap by examining paid volunteer tourism platforms in Japan. It presents a framework highlighting the co-creation of local tourism demand and analyses wage determinants across 138 farms. Results show that corporate farms engaged in direct sales offer higher wages, especially when prices are elevated or locations are remote, suggesting wage premiums reflect labour shortages. Accommodation and Wi-Fi provision depend on farm finances and unused facilities. Organic and GAP-certified farms offer lower wages, likely due to higher production costs, despite producing value-added goods. As platform-based paid volunteer tourism meets the needs of both farmers and volunteers, its prevalence is expected to increase. Full article
(This article belongs to the Special Issue Agritourism: Sustainability, Management, and Socio-Economic Impact)
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