Digital Credit and Debt Traps: Behavioral and Socio-Cultural Drivers of FinTech Indebtedness in Indonesia

Abstract

FinTech-based lending has rapidly expanded in emerging economies, offering convenience and inclusion but also raising concerns about over-indebtedness. In Indonesia, the surge of digital loans has been accompanied by growing signs of risky borrowing behavior, including late payments, high debt-to-income ratios, and poor credit discipline. This study investigates the determinants of individuals’ propensity to indebtedness in FinTech-based loans, focusing on the influence of financial behavior biases, emotions, culture, and materialism, as well as the moderating effects of financial literacy, job security, and religiosity. Data were collected from 400 Indonesian civil servants and private/self-employed workers through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that all proposed determinants significantly increase indebtedness, with financial behavior biases having the strongest impact. Financial literacy and job security amplify these effects, while religiosity weakens the influence of emotions and materialism. These findings contribute to behavioral finance theory and underscore the importance of promoting financial literacy, strengthening job stability, and integrating responsible lending policies to mitigate debt risks in emerging economies.

1. Introduction

The rapid advancement of financial technology (FinTech) has transformed how consumers access and interact with credit markets. Digital platforms offering peer-to-peer lending, mobile-based credit, and pay-later services now serve as major alternatives to traditional banking, particularly for individuals with limited access to formal credit channels [1,2]. By leveraging big data, artificial intelligence, and alternative credit scoring models, FinTech lenders have broadened access to financing and improved credit risk evaluation, especially for those who have historically been underserved by conventional financial institutions [3,4].

In emerging economies like Indonesia, FinTech-based lending is not only growing rapidly but also redefining how consumers borrow. Between 2023 and 2024, online loan disbursements rose by more than 29%, reaching IDR 77.02 trillion, with over 18 million active borrowers recorded nationwide [5,6]. Popular platforms such as Shopee PayLater, Kredivo, and Akulaku are particularly attractive to middle-income groups, offering convenience, minimal paperwork, and instant credit approval [7]. These features have helped FinTech products gain widespread adoption, especially among urban millennials and salaried employees [8,9].

However, the growing accessibility of digital loans has raised concerns about consumer indebtedness and financial vulnerability. Empirical evidence indicates that many FinTech borrowers exhibit risky financial behavior, including frequent late payments, high debt-to-income ratios, and poor credit discipline [3,10]. Because of their simplicity and speed, FinTech credit products can appeal to individuals prone to impulsive consumption, limited budgeting skills, or emotional decision-making, potentially leading to unsustainable borrowing [11,12].

This behavioral shift reflects what scholars term a propensity to indebtedness, a tendency to take on debt not necessarily due to financial necessity, but due to behavioral and psychological triggers such as emotional gratification, materialistic aspirations, and cognitive biases [13,14,15]. In FinTech environments, these tendencies can be intensified by persuasive design, personalized marketing, and frictionless loan processes [16,17]. Over time, this may create a population of repeat borrowers whose financial decisions are shaped more by affect and convenience than by careful planning.

Although the issue of debt has been widely studied, most research to date focuses on traditional credit products such as credit cards or bank loans [18,19]. There is limited literature that specifically examines debt-related behavior in FinTech-based lending contexts, particularly in developing countries. Studies that do explore this space tend to concentrate on loan adoption behavior, platform trust, or repayment performance [20,21,22], rather than the behavioral predisposition toward digital borrowing itself.

Moreover, despite the growing discourse on behavioral finance, few studies have explored how individual-level characteristics such as financial literacy, job security, and religiosity moderate the relationship between psychological factors and FinTech borrowing behavior. While some evidence suggests these factors influence financial choices, their moderating role in the context of propensity to indebtedness in FinTech-based loans remains underexplored. This represents a significant gap in the literature, especially in rapidly digitizing economies where FinTech credit is widely adopted but poorly regulated.

To address these gaps, this study investigates the determinants of the propensity to indebtedness among Indonesian users of FinTech-based loans. It specifically explores how behavioral biases, emotions, culture, and materialism influence individuals’ borrowing tendencies. Furthermore, it examines whether financial literacy, perceived job security, and religiosity moderate these relationships. The study focuses on civil servants and private employees/self-employed workers, a relevant population as they often have fixed incomes and are primary targets of FinTech lenders.

This research provides several theoretical contributions. First, it extends the existing literature on consumer credit by applying behavioral finance and socio-psychological theories to the context of digital lending. Second, it introduces the concept of propensity to indebtedness into the FinTech space, an area where this construct has received little attention. Third, it integrates individual differences (e.g., financial literacy, religiosity) as moderators, enhancing the explanatory power of behavioral models of indebtedness in digital environments. Additionally, by focusing on Indonesia, one of the fastest-growing FinTech markets in Southeast Asia, this study contributes regionally relevant insights to the broader global discourse on FinTech adoption and behavioral risk in emerging economies.

In terms of practical contributions, the study offers insights for policymakers, FinTech developers, and financial educators. For regulators, understanding the behavioral drivers of debt can inform the development of consumer protection policies tailored to digital lending. For FinTech firms, the findings can support more responsible product design, one that balances accessibility with safeguards against risky borrowing. For educators and financial institutions, the study emphasizes the importance of targeted literacy programs, particularly for populations vulnerable to impulsive or emotionally driven borrowing behavior.

At the international level, these insights align with the global expansion of FinTech-based credit and its behavioral implications. Worldwide, FinTech has rapidly transformed financial services, reshaping how consumers access, evaluate, and manage credit through digital platforms [23,24]. Recent studies also highlight growing regulatory and consumer protection concerns linked to the rise of digital credit markets [25,26]. By situating Indonesia within this broader global transformation, the study contributes to understanding the behavioral and cultural dimensions of FinTech indebtedness that are increasingly relevant across economies.

In summary, while FinTech credit solutions offer powerful tools for financial inclusion, they also carry behavioral risks that are not yet fully understood. By examining the drivers of fintech-related indebtedness, this study seeks to inform both academic understanding and practical interventions that promote more responsible financial behavior in the digital era.

2. Literature Review

2.1. FinTech-Based Loan

The rapid digitalization of financial services has led to the emergence of financial technology (FinTech), a term that encapsulates innovations at the intersection of finance and technology [23]. FinTech-based loans, in particular, have redefined how credit is accessed and delivered by offering faster, more convenient, and algorithm-driven lending solutions. These platforms leverage big data, artificial intelligence, and mobile infrastructure to simplify application processes and improve loan approval efficiency [24]. Compared to traditional banks, FinTech lenders offer streamlined alternatives, minimizing bureaucratic friction and paperwork [11].

A key distinction of FinTech lending lies in its use of alternative, nontraditional data such as online activity, purchase history, and even smartphone metadata to assess creditworthiness [24,27]. This allows lenders to create a more holistic borrower profile than traditional credit scoring methods and identify viable borrowers previously excluded from formal credit systems [25]. Consequently, FinTech has contributed to increasing credit penetration among underserved populations, including those in rural or economically marginalized areas [28].

While these innovations enhance financial access, they also raise important challenges. The use of automated credit scoring and opaque algorithms introduces risks related to data privacy, borrower profiling, and potential discrimination [26]. In some markets, elevated default rates, especially for short-term or unsecured loans, suggest a need for stronger risk management frameworks [29]. Additionally, digital borrowers may lack adequate financial knowledge, making them more susceptible to over-borrowing and debt accumulation [10,28].

Recent studies have begun to explore FinTech’s broader economic and social effects, including its complementary role to traditional banks, and its association with regional development, credit availability, and financial risk [30,31]. However, limited attention has been paid to the behavioral and psychological mechanisms that drive borrowing in FinTech environments. Understanding these factors, particularly the propensity to incur debt in digital settings, is essential to ensure responsible lending practices and to mitigate the financial vulnerabilities that may emerge alongside FinTech expansion.

2.2. Financial Behavior Bias

Behavioral finance has become increasingly important in explaining why individuals often make financial decisions that deviate from rational expectations. Rather than always acting in accordance with utility-maximizing principles, individuals frequently rely on mental shortcuts and are influenced by psychological factors that distort their judgment, especially in contexts involving risk and uncertainty [32,33]. These distortions, rooted in cognitive and emotional biases, can significantly affect individuals’ financial behaviors, particularly in lending and borrowing decisions [34].

One such bias is overconfidence, a tendency in which individuals overestimate their financial knowledge or control over outcomes. This bias may cause borrowers to underestimate the risks of indebtedness or to believe they can easily manage repayments despite limited income or unstable job conditions [33,35]. Overconfident individuals may disregard critical loan details and take on excessive debt under the false assumption that future circumstances will remain favorable [33].

Another significant behavioral tendency influencing financial decision-making is herding behavior. This occurs when individuals follow the financial choices of others, such as peers or social media influencers, rather than relying on independent judgment [28]. In digital environments where information spreads rapidly and borrowing is made convenient, herding can lead to mass participation in lending platforms without adequate assessment of personal financial capacity or loan risk [35]. Herding amplifies impulsive borrowing, especially when fintech services are perceived as trendy or widely adopted.

These behavioral patterns are closely linked to individuals’ propensity to become indebted. People with low self-regulation or high susceptibility to emotional gratification may be more likely to borrow for immediate consumption without considering the long-term implications [34,36]. Empirical evidence has shown that behavioral biases significantly contribute to suboptimal borrowing behaviors and increasing debt burdens, especially among younger populations and those with limited financial capability [34].

The proliferation of FinTech-based loans further amplifies the impact of these biases. The speed, ease, and low entry barriers associated with digital lending can reduce critical reflection and increase borrowing based on emotional triggers or peer influence [28]. Moreover, the intention to continue using FinTech credit is often shaped more by internal psychological factors, such as enjoyment and perceived control, than by rational assessments of cost or repayment capacity [11]. This reinforces a feedback loop in which behavioral biases sustain ongoing borrowing behavior.

2.3. Culture

Culture plays a foundational role in shaping individual financial behavior, including decisions around borrowing and debt. As a set of shared values, beliefs, and behavioral norms, culture influences how individuals perceive money, credit, and risk [37]. These cultural influences are not only reflected in broad societal attitudes but also manifest in individual decision-making processes related to financial obligations and consumption preferences [38].

Research has shown that personal cultural orientations, such as individualism, collectivism, uncertainty avoidance, and long-term orientation, significantly affect financial behavior and vulnerability. For example, individuals with an idiocentric (individualist) orientation tend to have a long-term financial focus, which reduces impulsive spending and risky indebtedness debt [39]. In contrast, those with allocentric (collectivist) values, especially when combined with high uncertainty avoidance and masculinity, are more likely to engage in impulsive purchases and accumulate debt [39]. These orientations shape how people manage financial resources, evaluate risk, and respond to credit offerings.

In the context of FinTech lending, cultural background may also moderate consumers’ continuance intentions. Bergmann et al. [11] found that users from different cultural settings demonstrate varying satisfaction and trust levels in FinTech services, suggesting that firms must tailor their digital lending strategies to align with regional values, socio-economic conditions, and digital maturity. In regions where digital financial literacy is low or where there is cultural skepticism toward debt, more effort is required to build trust and ensure responsible borrowing.

Historical and institutional contexts also reflect the cultural evolution of credit behavior. For instance, in Protestant-dominated cultures, negative attitudes toward debt shaped legal and financial systems to favor creditors, which led to the expansion of credit access and, paradoxically, higher levels of indebtedness among households [40]. Similarly, Latin American cultures, characterized by strong familial collectivism (familismo), often view borrowing as a means to fulfill family obligations, influencing attitudes toward debt acceptance and usage [41].

Studies have also found significant cultural differences in attitudes toward indebtedness. For example, East Asians tend to experience stronger feelings of indebtedness and social obligation compared to Western cultures, a reflection of their more relational approach to financial support and borrowing [42]. In Switzerland, culturally shaped views of money, such as seeing it as a source of prestige or a tool for social power, were associated with higher indebtedness, while a culture of economical financial management was linked to reduced financial distress [43].

2.4. Emotions

Emotions are complex psychological and physiological states that influence human behavior, including financial decision-making. They involve affective responses rooted in personal experiences, neurobiological processes, and situational contexts [44,45]. Rather than being isolated or purely irrational forces, emotions can interact with cognitive mechanisms to shape judgments, evaluations, and behavior under uncertainty [14]. In the context of finance, emotions are particularly relevant given the high stakes and uncertainty involved in borrowing, lending, and managing personal debt [46].

Recent studies have highlighted that emotions, both positive and negative, significantly influence decisions to take on debt, especially in fintech-based lending environments. Zhou et al. [9] found that negative emotions, such as anger, serve as strong predictors of borrower default, with a U-shaped relationship indicating that both low and high levels of anger increase the likelihood of non-repayment. These emotional patterns suggest that feelings experienced during or before the loan approval stage can serve as early indicators of risk. Similarly, Marston et al. [47] observed that emotional considerations, such as avoiding judgment or institutional shame, can shape low-income individuals’ preferences for certain types of credit over others.

While some emotions lead to risky financial behavior, others prompt caution. For instance, Flores and Vieira [48] found that individuals experiencing heightened negative emotions tended to reduce their indebtedness, likely as a coping strategy to restore emotional well-being. Conversely, Waqas and Siddiqui [49] reported that emotional responses could act in opposing directions: while some negative social emotions decreased debt levels, others increased them. The inconsistency in these emotional impacts underscores the complexity of emotional influence on financial choices. Azma et al. [13] further noted that emotions such as embarrassment, shame, and nervousness, often tied to social or cultural context, are significantly linked with a higher tendency toward borrowing, especially in environments where financial literacy is low and emotional awareness is unregulated.

Moreover, the emotional well-being of over-indebted individuals has been consistently found to be lower than those without significant debt burdens. Ferreira et al. [50] demonstrated that consumers who are over-indebted experience more frequent and intense negative emotions, including stress and guilt, which tend to intensify as the day progresses. This aligns with findings by Rendall et al. [51], who emphasized that debt-related decisions are not purely rational, but heavily shaped by emotional states such as guilt, excitement, and alertness. These emotions influence not only the decision to incur debt but also the management of repayments, with individuals in heightened emotional states more likely to engage in high-risk financial behaviors.

2.5. Materialism

Materialism is broadly defined as the value individuals place on the acquisition and possession of material goods, often regarding them as essential to life satisfaction and success [52]. In contemporary society, especially in consumer-driven cultures, materialism has become deeply embedded as a lifestyle ideology, where personal fulfillment and social identity are closely linked with ownership and consumption [53]. Richins [15] emphasized that for highly materialistic individuals, acquiring goods is not only habitual but central to their lives, consuming substantial time, effort, and resources. This overemphasis on consumption often influences financial decision-making, especially when individuals prioritize immediate possession over long-term financial stability.

A significant body of literature has associated materialistic values with a greater likelihood of indebtedness. Rahman et al. [18] found that individuals who strongly value material possessions tend to engage in spending behaviors that are poorly planned, increasing their propensity to take on debt. Similarly, Azma et al. [13] reported that materialistic consumers are more inclined to accumulate debt because they pursue consumption as a form of gratification without fully evaluating their financial capacity. Flores and Vieira [48] explained that habitual high consumption among materialists leads to a diminished perception of financial risk and a reduced sensitivity to the emotional burden of debt, making them more tolerant of over-indebtedness.

Moreover, empirical studies consistently demonstrate that materialism significantly predicts the amount of debt a person holds. Garðarsdóttir and Dittmar [54] revealed that materialism is a stronger predictor of debt levels than either income or money management skills. Their findings also indicated that materialism is linked to financial anxiety, uncontrolled spending, and compulsive buying tendencies. Watson [53] added that highly materialistic individuals are more likely to perceive themselves as spenders and hold more favorable views toward borrowing, particularly for discretionary consumption. This inclination toward debt is not merely a behavioral pattern but also reflects an underlying orientation toward immediate acquisition and low tolerance for delayed gratification [52].

Recent research further suggests that materialism drives the use of novel credit facilities such as “buy now, pay later” schemes, intensifying impulsive and compulsive buying behaviors [55]. Matos et al. [56] found that individuals with higher levels of materialism tend to experience elevated debt levels due to the centrality of acquisition in their lives, often linking consumption to happiness, social status, or self-worth. While some studies like Waqas and Siddiqui [49] acknowledge the moderating effect of education, indicating that higher educational levels may buffer the negative effects of materialism on debt propensity, the overarching consensus is that materialism plays a critical role in driving irresponsible borrowing behavior, especially in environments with easy access to credit.

2.6. Financial Literacy

Financial literacy is widely recognized as a crucial capability enabling individuals to make informed and responsible financial decisions. The OECD [57] defines it as a combination of knowledge, skills, attitudes, and behaviors that allow people to achieve financial well-being. Practically, it involves the ability to manage budgets, plan for the future, and evaluate financial products effectively [58]. Empirical studies consistently show that financially literate individuals are more likely to adopt prudent financial behaviors, while those with low literacy are more vulnerable to debt burdens and financial distress [59].

Several studies suggest that financial literacy can mitigate the negative consequences of behavioral and emotional tendencies on financial outcomes. For instance, Adil et al. [60] showed that financial literacy weakens the influence of overconfidence on investment decisions, while Potrich and Vieira [61] found it reduces compulsive buying behaviors. Likewise, Tahir et al. [62] reported that financial literacy improves financial well-being when combined with self-control and future-oriented decision-making. These findings indicate that literacy may serve as a “buffering factor” against biases, although prior research has not explicitly tested this role in the context of fintech-based indebtedness.

With respect to debt behavior, the evidence generally supports financial literacy as a protective mechanism. Waqas and Siddiqui [49] observed that higher levels of literacy lower individuals’ tendency to borrow irresponsibly by improving their capacity to manage earnings and expenses. Mahdzan et al. [63] documented that financial literacy is negatively associated with excessive credit card use, reflecting greater financial discipline. Similarly, Lebdaoui and Chetioui [64] found that more financially literate consumers exhibit less favorable attitudes toward borrowing. Yet, other findings suggest that literacy alone may not always prevent indebtedness, implying that its effect could depend on contextual or moderating factors [48].

In the digital finance environment, the scope of financial literacy has expanded to include digital competencies. Ravikumar et al. [65] emphasize that digital financial literacy is vital for navigating fintech platforms responsibly, while Zaimovic et al. [66] show that it enhances financial inclusion and resilience. Moreover, Aftab et al. [67] highlight that financial literacy not only promotes fintech adoption but also helps consumers evaluate risks and avoid debt traps. This is particularly important since borrowers with limited financial knowledge are more susceptible to over-indebtedness through online loans [10,68].

Although prior studies have rarely modeled financial literacy as a moderator between financial behavior biases and indebtedness, theoretical reasoning suggests such a role is plausible. Owusu et al. [69] found that literacy can counteract the negative relationship between indebtedness and saving, while Ngo and Nguyen [70] showed that consumer knowledge facilitates more responsible fintech usage. Conversely, Galariotis and Monne [71] argue that individuals with poor debt literacy may not even seek financial education, exacerbating their vulnerability. Taken together, this evidence indicates that financial literacy holds the potential to act as a moderating factor, reducing the influence of behavioral biases on fintech-based borrowing, a possibility that this study explores further.

2.7. Job Security

Job security has consistently been linked to individuals’ financial stability and debt behavior. Empirical studies show that workers in precarious or insecure jobs are more likely to default or experience financial distress, even when controlling for macroeconomic conditions and demographic profiles [3,72]. Similarly, part-time or contract-based workers face greater risks of over-indebtedness compared to those with stable employment, as unstable income streams reduce their ability to manage repayments [73]. These findings confirm that employment insecurity constitutes a structural driver of financial vulnerability.

Beyond direct effects, job insecurity also influences psychological and behavioral dimensions of financial decision-making. Insecure workers often experience heightened financial anxiety and stress, which in turn undermine rational financial behavior [74,75]. Evidence further shows that job insecurity decreases precautionary savings [76] and amplifies short-term financial pressures, making individuals more susceptible to risky borrowing or consumption patterns [77,78]. During crises such as COVID-19, job insecurity has been associated with increased reliance on FinTech loans, reflecting both necessity and constrained access to traditional credit channels [1,79].

Although prior studies demonstrate the significant impact of job security on indebtedness and financial well-being, limited attention has been given to its potential moderating role in behavioral finance contexts. Conceptually, job insecurity could either strengthen or weaken the influence of financial behavior biases on borrowing. For instance, individuals with high job insecurity may be more prone to herding tendencies in digital lending decisions, as uncertainty encourages reliance on peer behavior rather than personal judgment. Conversely, in contexts of high job security, the same biases may translate less directly into indebtedness because stable income provides a buffer against impulsive borrowing.

This suggests that job security is not merely an antecedent of debt behavior but may also act as a contextual condition that shapes how financial biases manifest in borrowing outcomes. However, to date, very few studies have empirically examined this moderating function, particularly in the case of FinTech-based loans. Addressing this gap is therefore essential to advance understanding of how labor market uncertainty interacts with behavioral biases in driving indebtedness.

2.8. Religiosity

Religiosity is widely acknowledged as a determinant of financial behavior and debt aversion. Prior studies demonstrate that individuals with strong religious values are generally less inclined toward excessive borrowing, as debt is often perceived as a moral and spiritual burden [63,80]. Within the Islamic context, for example, borrowing is strongly discouraged due to prohibitions against riba (interest), shaping individuals’ attitudes to avoid unnecessary loans and to repay obligations promptly [81]. Such findings highlight that religiosity can function as a protective factor against excessive indebtedness.

Beyond direct effects, religiosity has been shown to interact with psychological drivers such as materialism and emotions. For instance, Lebdaoui and Chetioui [64] found that Islamic religiosity moderates the link between impulsiveness, materialism, and indebtedness: individuals with low religiosity are more likely to translate materialistic values into debt, whereas high religiosity buffers this relationship. Similarly, religiosity can influence emotion regulation, fostering adaptive strategies such as cognitive reappraisal and reducing maladaptive patterns like rumination or expressive suppression [82,83]. These mechanisms suggest that religiosity may weaken the emotional pathways that lead individuals toward impulsive borrowing or debt-driven consumption.

Nevertheless, the relationship is not always linear. Yeniaras [84] showed that for certain groups, religiosity could indirectly reinforce status consumption, thereby intensifying the link between materialistic values and indebtedness. This highlights the dual nature of religiosity: while it can act as a constraint on excessive borrowing, under specific cultural or social conditions, it may amplify consumption behaviors linked to identity and status. These nuanced outcomes indicate that religiosity’s influence depends on both context and individual interpretation of religious values [85].

Despite these insights, empirical investigations into religiosity as a moderator remain limited. Existing studies focus primarily on its direct role in shaping borrowing attitudes, but few have explicitly examined how religiosity conditions the effects of emotions and materialism on indebtedness, particularly within the FinTech lending context. This presents an important research opportunity: religiosity could serve as a key contextual factor that either restrains or amplifies behavioral drivers of debt, depending on how individuals integrate spiritual beliefs into their financial decision-making.

2.9. Literature Gap

Although extensive studies have addressed individual indebtedness, most have concentrated on traditional credit products such as credit cards or bank loans [18,19]. Few have examined behavioral mechanisms behind debt formation in FinTech-based lending, particularly within developing economies where digital credit adoption outpaces regulation. Recent works have primarily explored loan adoption, platform trust, or repayment performance [8,20,21], yet rarely the behavioral predispositions that drive individuals to incur debt in digital environments.

Moreover, the literature presents mixed findings regarding the influence of individual-level characteristics such as financial literacy, job security, and religiosity on indebtedness. While several studies highlight their protective effects [49,64], others report statistically insignificant or even reversed relationships [13,48,51]. This inconsistency suggests that their moderating roles, especially in FinTech contexts, remain conceptually underdeveloped.

Similarly, studies linking behavioral biases, emotions, and materialism to indebtedness are often fragmented or context-specific [80,86,87]. Despite acknowledging the role of cognitive and emotional tendencies in impulsive borrowing, the literature lacks an integrative framework that connects these behavioral factors with socio-cultural and contextual moderators.

Accordingly, this study addresses these gaps by examining how financial behavior biases, emotions, culture, and materialism influence individuals’ propensity to incur debt in FinTech-based loans, with financial literacy, job security, and religiosity as moderating variables. By integrating these constructs, the research extends behavioral finance theory into the FinTech domain and contributes to a more comprehensive understanding of digital borrowing behavior.

2.10. Theoretical Framework and Hypotheses

This study draws on three complementary theoretical perspectives: the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), and the Behavioral Life-Cycle Hypothesis (BLCH). TAM [88] explains why individuals adopt new technology, emphasizing the roles of perceived usefulness and perceived ease of use in shaping technology-related behavior. In the context of fintech loans, this framework highlights how digital lending platforms are likely to be embraced when borrowers perceive them as both convenient and beneficial.

The Theory of Planned Behavior (TPB) [89] extends this perspective by linking attitudes, subjective norms, and perceived behavioral control to behavioral intentions and actual decisions. Within FinTech borrowing, attitudes toward debt, cultural norms regarding borrowing, and perceived control over financial resources all contribute to an individual’s propensity to become indebted. This framework provides a strong basis for examining how financial behavior biases, cultural influences, emotional drivers, and materialistic tendencies may shape borrowing behaviors in digital lending environments.

The Behavioral Life-Cycle Hypothesis (BLCH), introduced by Shefrin and Thaler [90], further enriches this analysis by emphasizing the psychological conflict between a forward-looking “planner” and an impulsive “doer.” Borrowing decisions in FinTech settings are often influenced by this tension, where the “doer” may respond to immediate consumption desires triggered by materialism or emotions, while the “planner” seeks to impose self-control. Moderating factors such as financial literacy, job security, and religiosity can empower the planner, strengthening an individual’s ability to resist short-term impulses and avoid excessive indebtedness.

Taken together, these theories provide a holistic foundation for the proposed framework, in which fintech adoption is understood through TAM, psychological and social determinants of borrowing are captured by TPB, and the internal impulse–control struggle is explained by BLCH. The integration of these perspectives is illustrated in Figure 1, which presents the research model linking financial behavior biases, culture, emotions, and materialism to the propensity to indebtedness, with financial literacy, job security, and religiosity as moderating variables. Based on this theoretical scaffolding, the study develops the following hypotheses:

H1. 

There is a positive relationship between financial behavior bias and the propensity to indebtedness in FinTech-based loans.

H2. 

There is a positive relationship between culture and the propensity to indebtedness in FinTech-based loans.

H3. 

There is a positive relationship between emotions and the propensity to indebtedness in FinTech-based loans.

H4. 

There is a positive relationship between materialism and the propensity to indebtedness in FinTech-based loans.

H5. 

Financial literacy moderates the relationship between financial behavior bias and the propensity toward indebtedness in FinTech-based loans.

H6. 

Job security moderates the relationship between financial behavior bias and the pro-pensity to indebtedness in FinTech-based loans.

H7. 

Religiosity moderates the relationship between emotions and the propensity toward indebtedness in FinTech-based loans.

H8. 

Religiosity moderates the relationship between materialism and the propensity toward indebtedness in FinTech-based loans.

3. Materials and Methods

3.1. Materials

The primary data used in this study were collected through an online questionnaire distributed to respondents across Indonesia. The target population comprised civil servants, private employees, and self-employed workers. Using purposive sampling, 400 valid responses were obtained and analyzed.

The questionnaire items were adapted and developed from established studies in behavioral finance, psychology, and cultural research, as summarized in

Table 1. Measurement of Variables.

Variable	Item	Measurement	References
Financial behavior bias	FBB1	I often make financial decisions without careful consideration.	Hamid [86]; Ritika and Kishor [91]; Zainol et al. [80]
	FBB2	I frequently purchase goods due to the influence of others or advertisements.
	FBB3	I often regret after making impulsive (unplanned) purchases.
	FBB4	I consider it important to prepare a budget before making expenditures.
	FBB5	I often make purchases based on emotions rather than logic.
Culture	C1	My family habits or traditions influence my financial decisions.	Bahrawi and Aldossry [92]; Chetioui et al. [93]; Yates and de Oliveira [94]
	C2	I often follow the shopping habits of my family or friends.
	C3	Social norms influence the way I manage money.
	C4	I feel it is important to own items similar to those around me.
	C5	I feel social pressure to purchase certain goods.
Emotions	E1	I feel stressed when I have debt.	Azma et al. [13]; Rahman et al. [18]
	E2	I often purchase goods to improve my mood.
	E3	I feel happy after making large purchases.
	E4	I feel guilty after making unplanned purchases.
	E5	My emotions frequently influence my financial decisions.
Materialism	M1	I often feel satisfied after purchasing new items.	Azma et al. [13]; Flores et al. [48]
	M2	Owning luxury goods is very important to me.
	M3	I believe that material wealth is a measure of success.
	M4	I frequently buy items that I do not really need.
	M5	I am willing to go into debt to purchase luxury goods.
Financial literacy	FL1	Imagine that the interest rate on your savings account is 1% per year and inflation is 2% per year. After one year, will you be able to buy more than today, the same as today, or less than today with the money in the account?	Lusardi and Tufano [95,96]
	FL2	If the inflation rate is 3% per year and your savings earn an interest of 2% per year, after one year will your money buy more, the same, or less than today?
	FL3	Suppose you want to invest your money. Which of the following is the best way to reduce investment risk?
	FL4	If market interest rates rise, what will happen to the price of existing bonds in the market?
	FL5	You have a balance of IDR 1,000,000 on your credit card with an annual interest rate of 18%, and you make no payments at all. How much debt will you owe after one year?
	FL6	Suppose in 2024, your income doubles and the prices of all goods also double. In 2024, how much can you buy with your income compared to today?
Job security	JS1	I feel that my current job provides me with stability.	Blotenberg and Richter [97]; Probst [98]
	JS2	I can remain in my current job for as long as I wish.
	JS3	I feel secure in my job stability as long as my performance meets expectations.
	JS4	I am not worried about my future career in this company/organization.
	JS5	I feel that there is no threat of losing my job in this company/organization.
Religiosity	R1	If I had to choose between attending a religious event or a free concert of my favorite musician, I would choose to attend the concert.	Mahdzan [63]; Zainol [80]
	R2	I always pray before starting any activity.
	R3	The distribution of my time between routine activities and religious activities in a 24 h period is …
	R4	Before making any decision, I pray and seek guidance from my spiritual leader.
	R5	I believe in the individual right to change one’s religion.
Propensity toward indebtedness	PTI1	I am likely to use a fintech loan app even if I am unsure how I will repay the loan.	Azma et al. [13]; Vieira et al. [99]; Barros and Botelho [100]
	PT12	I often use fintech lending platforms for small purchases that I cannot afford in cash.
	PTI3	Even when I do not urgently need money, I consider borrowing through digital loans.
	PTI4	I believe I will be able to repay fintech loans, even when I am uncertain about my income next month.
	PTI5	I have used or considered using multiple fintech loan applications simultaneously.

. Respondents were informed of the voluntary nature of their participation, and anonymity was maintained to ensure data confidentiality.

Variable measurement relied on multiple scales depending on construct characteristics. Several constructs, including propensity toward indebtedness (FinTech-based loan), financial behavior bias, culture, emotions, materialism, job security, and most items of religiosity, were measured using a five-point Likert scale ranging from 1 (strongly disagree/very rare) to 5 (strongly agree/very frequent).

For financial literacy, the measurement employed a set of scenario-based and knowledge-based multiple-choice questions (FL1–FL6). The answer options varied across items, such as frequency comparison, portfolio diversification, and bond pricing, following established financial literacy instruments.

For religiosity, most indicators (R1, R2, R4, R5) were assessed using the five-point Likert scale, while one indicator (R3) applied a ratio-based categorical scale (e.g., 90:10, 70:30, 60:40, 50:50, 30:70) to capture the balance between daily routine and spiritual activities. This differentiation ensured content validity and accurate reflection of religious commitment.

3.2. Methods

This study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS version 3.2.9 as the primary data analysis technique. PLS-SEM was chosen due to its suitability for exploratory models with multiple constructs, ability to handle both reflective and formative indicators, robustness with complex moderating relationships, and minimal distributional assumptions compared to covariance-based SEM [101].

The analysis followed the standard PLS-SEM procedure, which comprised three main stages. First, the measurement model evaluation assessed reliability (indicator and construct reliability), convergent validity, and discriminant validity to ensure construct soundness. Second, the structural model evaluation examined the hypothesized relationships through path coefficients, t-statistics, and p-values obtained via bootstrapping. Third, an Importance–Performance Map Analysis (IPMA) was conducted to complement path analysis by identifying constructs that not only influence outcomes but also present opportunities for improvement.

4. Results

4.1. Respondent Profile

Table 2. Descriptive Statistics and Respondent Profile.

Characteristics	Category	Frequency	Percentage
Gender	Male	210	52.5%
	Female	190	47.5%
Age	<25 years old	16	4.0%
	26–30 years old	24	6.0%
	31–35 years old	56	14.0%
	36–40 years old	92	23.0%
	41–45 years old	77	19.3%
	46–50 years old	85	21.3%
	51–55 years old	29	7.3%
	>55 years old	21	5.3%
Occupation	Civil Servant	273	68.3%
	Private Employee or Entrepreneur	127	31.8%
Monthly income	<IDR 5,000,000	103	25.8%
	IDR 5,000,001–IDR 10,000,000	234	58.5%
	IDR 10,000,001–IDR 15,000,000	38	9.5%
	>IDR 15,000,000	25	6.3%

summarizes the demographic characteristics of the 400 respondents. The sample was relatively balanced in terms of gender, with 52.5% male and 47.5% female. The majority of respondents were in the mid-career age range, particularly 36–40 years (23.0%), 46–50 years (21.3%), and 41–45 years (19.3%), while younger (<25 years) and older (>55 years) groups were less represented. This distribution suggests that digital loan adoption is most prevalent among individuals in their economically active years, when financial commitments are typically higher.

In terms of occupation, civil servants dominated the sample (68.3%), followed by private employees and entrepreneurs (31.8%). Regarding income, the majority of respondents (58.5%) reported monthly earnings between IDR 5,000,001 and IDR 10,000,000. Only 15.8% exceeded IDR 10,000,000. These figures indicate that fintech-based loans are particularly attractive to middle-income groups, who likely seek credit to support consumption or manage liquidity, rather than for large-scale investment. Overall, the respondent profile reflects that fintech loan users are predominantly middle-income, mid-career individuals with relatively stable occupations.

4.2. Measurement Model Evaluation

The measurement model was first assessed through indicator reliability, internal consistency, and convergent validity. As presented in

Table 3. Reliability and Validity of Measurement Model.

Variable	Item	Outer Loadings	CA	CR	AVE
Financial behavior biases	FBB1	0.759	0.860	0.900	0.643
	FBB2	0.831
	FBB3	0.717
	FBB4	0.853
	FBB5	0.840
Culture	C1	0.708	0.849	0.892	0.624
	C2	0.812
	C3	0.853
	C4	0.801
	C5	0.770
Emotions	E1	0.818	0.893	0.921	0.701
	E2	0.815
	E3	0.886
	E4	0.784
	E5	0.879
Materialism	M1	0.617	0.850	0.887	0.615
	M2	0.890
	M3	0.900
	M4	0.734
	M5	0.743
Financial literacy	FL1	0.832	0.881	0.910	0.628
	FL2	0.788
	FL3	0.747
	FL4	0.844
	FL5	0.801
	FL6	0.735
Job security	JS1	0.762	0.831	0.880	0.596
	JS2	0.836
	JS3	0.771
	JS4	0.713
	JS5	0.772
Religiosity	R1	0.878	0.920	0.940	0.758
	R2	0.901
	R3	0.887
	R4	0.834
	R5	0.851
Propensity toward indebtedness	PTI1	0.836	0.894	0.922	0.702
	PTI2	0.815
	PTI3	0.849
	PTI4	0.839
	PTI5	0.851

, all outer loadings largely exceeded the recommended threshold of 0.70, with only one item (M1 = 0.617) slightly below this threshold. This was deemed acceptable as the construct reliability values remained adequate [101]. Cronbach’s Alpha (CA) values ranged from 0.831 to 0.920, while Composite Reliability (CR) values ranged from 0.880 to 0.940, all above the minimum criterion of 0.70, indicating strong internal consistency. The Average Variance Extracted (AVE) values also exceeded the recommended 0.50 threshold, confirming convergent validity for all constructs.

Discriminant validity was examined using the Heterotrait-Monotrait Ratio (HTMT). As shown in

Table 4. Heterotrait–Monotrait Ratio (HTMT) of Constructs.

	1	2	3	4	5	6	7	8	9	10	11	12
1. C
2. E	0.049
3. FBB	0.357	0.260
4. FL	0.109	0.437	0.708
5. JS	0.892	0.131	0.385	0.171
6. M	0.678	0.378	0.209	0.138	0.899
7. PTI	0.306	0.359	0.899	0.822	0.310	0.113
8. R	0.182	0.270	0.567	0.517	0.137	0.077	0.757
9. FBB × FL	0.026	0.082	0.152	0.258	0.046	0.030	0.039	0.037
10. FBB × JS	0.039	0.033	0.186	0.046	0.046	0.046	0.020	0.017	0.022
11. E × R	0.048	0.052	0.074	0.146	0.018	0.081	0.225	0.187	0.204	0.073
12. M × R	0.018	0.063	0.065	0.061	0.078	0.037	0.024	0.034	0.119	0.462	0.240

, all HTMT values were below the conservative threshold of 0.90 [102], thereby supporting discriminant validity across constructs. Furthermore, the assessment confirmed that multicollinearity was not a concern, as all Variance Inflation Factor (VIF) values were within the acceptable range. Figure 2 illustrates the validated measurement model derived from the PLS-SEM analysis, confirming that the specified constructs and their indicators exhibit adequate reliability and validity. Collectively, these results provide a robust foundation for testing the structural relationships among the constructs.

4.3. Structural Model Results

The structural model assessment demonstrates substantial explanatory power. The detailed results for the structural model fit and predictive metrics are presented in

Table 5. Structural Model Fit and Predictive Metrics.

Metric	Construct	Value	Description
Coefficient of Determination	Propensity toward indebtedness	R2 = 0.831	Substantial explanatory power
Effect Size	Financial behavior biases	f2 = 0.421	Large effect
	Culture	f2 = 0.020	Small effect
	Emotions	f2 = 0.016	Small effect (below threshold)
	Materialism	f2 = 0.057	Small-to-medium effect
	Financial literacy	f2 = 0.324	Medium-to-large effect
	Job security	f2 = 0.005	Negligible effect
	Religiosity	f2 = 0.310	Medium-to-large effect
	Financial behavior biases ×financial literacy	f2 = 0.046	Small effect
	Financial behavior biases × job security	f2 = 0.017	Small effect (below threshold)
	Emotions × religiosity	f2 = 0.028	Small effect
	Materialism × religiosity	f2 = 0.036	Small effect
Predictive Relevance	Propensity toward indebtedness	Q2 = 0.568	Strong predictive relevance

. The coefficient of determination indicates that R² = 0.831 for propensity toward indebtedness, suggesting that the exogenous constructs collectively explain 83.1% of the variance in the dependent variable, which is classified as substantial [101]. Furthermore, the Stone–Geisser predictive relevance test reveals a value of Q² = 0.568, confirming that the model has strong predictive capability.

Regarding effect sizes, financial behavior biases (f² = 0.421), financial literacy (f² = 0.324), and religiosity (f² = 0.310) demonstrate large effects on propensity toward indebtedness, indicating their central roles in shaping debt tendencies. Materialism shows a small-to-medium effect (f² = 0.057), while culture (f² = 0.020) and emotions (f² = 0.016) exert small effects. The interaction effects generally fall within the small range, yet they remain statistically meaningful for understanding the nuanced pathways in the model.

The path coefficient results (

Table 6. Path Coefficient Estimates.

	Relationship	Path Coefficient	t-Value	p-Value	Result
H1	Financial behavior bias → Propensity toward indebtedness	0.401	8.862	0.000	Supported
H2	Culture → Propensity toward indebtedness	0.110	2.682	0.004	Supported
H3	Emotions → Propensity to indebtedness	0.063	2.273	0.012	Supported
H4	Materialism → Propensity to indebtedness	0.159	3.433	0.000	Supported
H5	Financial behavior biases ×financial literacy → Propensity to indebtedness	0.095	3.415	0.000	Supported
H6	Financial behavior biases × job security → Propensity to indebtedness	0.054	2.075	0.019	Supported
H7	Emotions × religiosity → Propensity to indebtedness	−0.076	1.859	0.032	Supported
H8	Materialism × religiosity → Propensity to indebtedness	−0.080	1.690	0.046	Supported

) provide empirical support for all eight proposed hypotheses. The outcomes of the hypotheses testing are visually summarized in Figure 3, which illustrates the structural model with the supported path coefficients. Financial behavior biases exert the strongest direct influence on propensity toward indebtedness (β = 0.401, p < 0.001), confirming their critical role in shaping borrowing tendencies. Culture (β = 0.110, p < 0.01), emotions (β = 0.063, p < 0.05), and materialism (β = 0.159, p < 0.001) also positively affect indebtedness, though with relatively smaller magnitudes compared to behavioral biases.

The moderating effects offer further insight into the boundary conditions of indebtedness behavior. Financial literacy strengthens the positive impact of financial behavior biases (β = 0.095, p < 0.001), underscoring its paradoxical role. This suggests that higher literacy may not reduce, but instead amplify the expression of existing biases, potentially through increased overconfidence. Similarly, job security significantly amplifies the influence of behavioral biases (β = 0.054, p < 0.05), indicating that individuals with stable employment may feel safer taking on debt despite bias-driven decisions. Conversely, Religiosity shows a protective and contrasting effect. It significantly weakens the impact of both Emotions (β = −0.076, p < 0.05) and Materialism (β = −0.080, p < 0.05) on indebtedness, confirming that religious values act as a restraint against behavior driven by affective impulses and material desires. In sum, the findings demonstrate that both cognitive biases and socio-cultural-emotional drivers significantly shape indebtedness, while complex moderating conditions further refine these relationships.

4.4. Importance–Performance Mapping Analysis (IPMA)

The IPMA results combine the analysis of total effects (Importance) with mean performance (Performance) [103], providing a strategic visualization of the constructs’ roles.

Table 7. Importance–Performance Mapping of Constructs.

Variable	Construct Importance	Construct Performances
Financial behavior biases	0.389	33.947
Culture	0.116	73.037
Emotions	0.065	76.129
Materialism	0.155	20.179
Financial literacy	0.360	33.420
Job security	0.050	48.064
Religiosity	0.278	81.915
Average	0.202	52.384

and Figure 4 display the IPMA results, which distribute variables into four strategic quadrants based on the calculated averages (importance 0.202; performance 52.384). religiosity is in the upper-right quadrant, showing high importance (0.278) and strong performance (81.915). This suggests that religiosity is a successful, high-performing safeguard against debt, making it a core element to maintain in policy interventions. Culture and emotions are in the upper-left quadrant, indicating below-average importance but above-average performance, suggesting these constructs should be reinforced to sustain their positive performance. In contrast, financial behavior biases and financial literacy are mapped into the lower-right quadrant, reflecting high importance (0.389 and 0.360) but weak performance (33.9 and 33.4). This represents a critical gap between the constructs’ significance and their current effectiveness, highlighting the urgency for intervention. Improving literacy programs and addressing behavioral distortions must therefore be prioritized. Finally, job security and materialism fall into the lower-left quadrant, with low importance and low performance, indicating they are not primary concerns for immediate intervention. In conclusion, the IPMA provides a clear strategic guide: the primary focus for mitigating indebtedness risks must be on improving financial literacy and reducing behavioral biases.

5. Discussion

The results of this study provide strong empirical support for the central role of psychological, cultural, and contextual factors in shaping individuals’ propensity toward incur debt through FinTech-based loans. The overall framework is supported, as visually summarized in Figure 3.

The strongest effect was observed for financial behavior biases (H1 supported), confirming that cognitive distortions remain pivotal in explaining debt-related decisions. Consistent with behavioral finance literature, biases such as overconfidence and herding behaviors can lead individuals to underestimate repayment risks or to emulate peers without adequate reflection [33,35]. In FinTech environments, these biases are magnified by the immediacy and accessibility of digital platforms, which encourage impulsive borrowing and reduce time for deliberation [11,28]. This finding corroborates prior evidence that the speed and personalization of digital lending can encourage risk-taking behaviors, particularly among individuals with limited self-regulation [10,86]. However, the role of overconfidence is context-dependent. While our findings align with studies such as Ayad et al. [33], which link overconfidence to non-optimal financing decisions, a contrasting view is presented by Hamid [34], which suggests that overconfidence may reduce overall over-indebtedness by promoting caution in financial management. Our results, derived from the highly accessible Indonesian FinTech environment, underscore the view that the convenience of digital credit may overpower cautious behavior, even if knowledge is present.

Culture also exhibited a significant relationship with indebtedness (H2 supported). The cultural measurement in this study, which included family traditions, shopping habits, social norms, and perceived peer pressure, offers a more relational perspective than traditional Hofstede-type frameworks. The results suggest that individuals who are strongly influenced by family shopping practices, societal expectations, or peer consumption patterns are more likely to take on debt, even in digital lending contexts. This aligns with earlier findings that collectivist orientations and social conformity pressures can increase financial vulnerability [39,41].

The emphasis on items such as “I feel pressure from society to buy certain goods” resonates with research demonstrating that debt often serves not only as a financial tool but also as a means of maintaining social belonging and status [40,43]. In FinTech contexts, where consumerism is reinforced by targeted digital advertising and peer sharing, the cultural drive to conform may be even stronger, reflecting how economic behavior is deeply embedded in relational and normative frameworks [11,37].

Emotions also played a role in increasing borrowing tendencies (H3 supported), though their effect was smaller compared to biases and culture. This result is consistent with studies showing that emotional states, including excitement, anxiety, or embarrassment, can influence credit uptake and repayment outcomes [13,46]. Particularly in FinTech-based loans, where decisions are often made rapidly and in private, emotions may bypass rational evaluation, leading individuals to borrow either as a coping mechanism or as a response to social comparison [9,47]. However, some literature presents a counter-intuitive link like Flores and Vieira [48] found an inverse relation, suggesting that people experiencing high negative emotions may reduce their debt to seek emotional well-being. Our finding that emotions increase indebtedness implies that in the immediate, low-friction FinTech context, emotions such as impulse or excitement drive the acquisition of debt, rather than the long-term emotional pain driving debt reduction. Furthermore, Zhou et al. [9] note that negative emotions like anger are useful for predicting future default, suggesting that the true impact of emotions might shift from the time of loan approval to the time of repayment.

Materialism (H4 supported) also demonstrated a positive and significant relationship with indebtedness, reaffirming prior evidence that individuals who place high value on possessions and social status are more inclined toward excessive consumption and higher debt levels [18,55]. These findings align with the Behavioral Life-Cycle Hypothesis [90], in which the “doer” driven by short-term gratification often overrides the “planner” that seeks long-term stability. It is crucial to note, however, that the predictive power of materialism may not be universal. Jacobs and Smit [87], studying low-income consumers, found that high materialism did not significantly predict indebtedness levels. The significance of materialism in our study, focusing on the middle-income group in Indonesia, suggests that materialistic aspirations become a powerful, debt-inducing driver primarily among those with stable incomes who are targeted by FinTech platforms.

The moderating variables provided further nuance to these relationships. The findings regarding financial literacy are particularly striking and warrant extensive discussion. Contrary to the conventional view that financial literacy reduces risky borrowing, this study found that it significantly strengthened the effect of financial behavior biases on indebtedness (H5 supported). This paradox may reflect the phenomenon where individuals with higher literacy develop overconfidence in their ability to manage debt, but instead use their knowledge to rationalize biased or impulsive borrowing choices. Such a finding is consistent with recent evidence that literacy does not always serve as a protective factor and may interact with overconfidence in unexpected ways [60,61]. This result is not isolated, because Azma et al. [13] and Rendall et al. [51] also found that financial literacy was either insignificant or ineffective in mitigating indebtedness risk. This collective body of evidence supports our finding, suggesting that for high-friction credit markets like FinTech lending in emerging economies, a basic understanding of financial concepts (literacy) is often insufficient to overcome behavioral biases and may even exacerbate them through overconfidence.

Job security similarly amplified the effect of behavioral biases on borrowing (H6 supported). This suggests that individuals with stable employment may perceive debt as more manageable and thus feel emboldened to take on credit, even when influenced by biases. This finding extends earlier work linking job security to increased borrowing confidence and reduced precautionary saving [3,77]. This phenomenon is further reinforced by Mutsonziwa and Fanta [36], who noted that increased income (which often correlates with job security) can paradoxically lead to increased over-indebtedness, suggesting that behavioral factors ultimately outweigh pure economic stability.

In contrast, religiosity demonstrated a mitigating effect, weakening the influence of both emotions and materialism on indebtedness (H7 and H8 supported). This result reinforces evidence that religious values often serve as a protective mechanism, discouraging impulsive consumption and framing debt as a moral burden [80,81]. By weakening emotional and materialistic drivers of debt, religiosity provides individuals with a value-based framework for resisting consumerist pressures and impulsive borrowing. This supports prior findings that religiosity can buffer the effect of materialism on debt propensity [64] and influence emotion regulation strategies in ways that promote greater financial restraint [82,83]. However, this effect is not always uniform, as some studies highlight contexts where religiosity may indirectly reinforce consumption through status signaling [84], pointing to the need for further investigation of contextual differences.

These findings also carry particular significance in the context of Indonesia as an emerging economy. Indonesian borrowers, especially civil servants and private employees/self-employed workers targeted in this study, often have fixed or predictable incomes. This makes them attractive clients for FinTech lenders but simultaneously exposes them to higher risks of debt accumulation if borrowing is influenced by biases, emotions, or cultural pressures. Previous studies indicate that digital credit in emerging markets often serves as a tool for short-term consumption smoothing rather than productive investment, increasing the risk of over-indebtedness [28,29].

In Indonesia, where digital financial literacy and consumer protection frameworks are still developing, these dynamics are particularly relevant. The combination of cultural conformity, strong materialistic aspirations, and widespread FinTech adoption among the middle-income population underscores the need for contextualized policies. At the same time, the moderating role of religiosity highlights the importance of integrating cultural and spiritual values into financial education and consumer awareness strategies.

Overall, the study demonstrates that indebtedness in FinTech contexts cannot be explained solely by access to digital credit but results from a complex interplay of psychological, cultural, and contextual factors. The full support for all hypotheses illustrates the robustness of the proposed framework, showing that theories such as TAM, TPB, and BLCH collectively explain how individuals navigate digital borrowing decisions [88,89,90]. Importantly, while FinTech adoption expands financial inclusion in Indonesia and other emerging economies, without careful attention to these behavioral and cultural determinants, it risks deepening consumer vulnerability and unsustainable debt accumulation.

6. Conclusions

This study demonstrates that the propensity toward indebtedness in FinTech-based loans among Indonesian borrowers is shaped not only by technological access but also by psychological, cultural, and spiritual factors. Financial behavior biases exert the strongest influence, followed by materialism, culture, and emotions, while moderating variables such as financial literacy and job security can paradoxically amplify bias-driven borrowing. Religiosity, on the other hand, plays a protective role by dampening the effects of materialism and emotions, confirming its function as a moral and behavioral regulator. These findings highlight that indebtedness in emerging economies such as Indonesia is best understood through a multidimensional lens that integrates behavioral finance with socio-cultural and contextual factors, thereby extending the explanatory power of TAM, TPB, and BLCH in digital lending settings.

Theoretically, this study enriches the behavioral finance literature by demonstrating that indebtedness in FinTech environments cannot be understood solely through access and technology adoption, but requires accounting for the interplay of biases, cultural norms, and emotional drivers. By testing moderating variables, it extends prior research, showing that financial literacy and job security may paradoxically amplify bias-driven borrowing, while religiosity serves as a buffer. These findings strengthen behavioral theories of debt and provide a culturally contextualized extension of the BLCH framework in emerging economies.

Practically, the findings carry significant implications for regulators, FinTech firms, and consumers in Indonesia and similar emerging markets. Strengthening financial literacy programs is essential, but such initiatives must go beyond technical knowledge by incorporating emotional regulation, cultural awareness, and critical thinking skills to reduce impulsive borrowing. Policies that enhance employment stability can indirectly reduce over-indebtedness by mitigating the perceived security that drives risk-taking under behavioral biases. The integration of religiosity into financial management programs, particularly in predominantly religious societies such as Indonesia, can further serve as a safeguard against excessive borrowing. Finally, the development of more responsible credit policies, such as adaptive credit scoring, transparent loan terms, and behavioral nudges, can promote healthier borrowing practices and protect vulnerable borrowers.

This study is not without limitations. The cross-sectional design restricts causal inference, and the sample, limited to civil servants and private/self-employed workers, may not fully capture the dynamics of informal workers or rural borrowers. Self-reported measures also pose risks of social desirability bias, particularly for sensitive items such as religiosity and debt behavior. Future research should adopt longitudinal or experimental approaches, extend the sample to include more diverse populations, and explore additional determinants such as digital trust, social media influence, and institutional regulations. Comparative studies across different emerging economies would also enrich the understanding of cultural and institutional differences in FinTech indebtedness, while qualitative approaches could provide deeper insights into borrowers’ lived experiences.