Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study
Agri-Food Analytics Lab, Dalhousie University, Halifax, NS B3H 4R2, Canada
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Academic Editor: Lester Johnson
Businesses 2021, 1(2), 72-90; https://doi.org/10.3390/businesses1020006
Received: 30 May 2021
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Revised: 30 June 2021
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Accepted: 1 July 2021
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Published: 8 July 2021
The focus of this study looks at the motivations and rationale from a national survey of over 7200 Canadians in November 2020 into why they use online services to purchase food. As a result of the global COVID-19 pandemic, food supply chains have been significantly altered. Consumers are purchasing foods with different dynamics, including when they buy in-person at groceries, at restaurants or at food service establishments. Elements of the food supply chain will be permanently altered post-pandemic. The study looks at a specific set of factors, captured in the survey, namely, consumer price sensitivity to the costs of online food purchasing, growing sustainability-related concerns over food packaging and waste, and product sensory experience related to how online purchasing changes from in-person food selection. The end goal, emerging from a case study, is insight into the strategies and preparedness with which CPGs, food services, and retailers can better manage the supply chain in their food product offerings in the post-pandemic era.
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Keywords:
e-commerce; online food shopping; supply chains; grocery; food service; consumer responsiveness; price sensitivity; sustainability
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MDPI and ACS Style
Charlebois, S.; Juhasz, M.; Music, J. Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study. Businesses 2021, 1, 72-90. https://doi.org/10.3390/businesses1020006
AMA Style
Charlebois S, Juhasz M, Music J. Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study. Businesses. 2021; 1(2):72-90. https://doi.org/10.3390/businesses1020006
Chicago/Turabian StyleCharlebois, Sylvain, Mark Juhasz, and Janet Music. 2021. "Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study" Businesses 1, no. 2: 72-90. https://doi.org/10.3390/businesses1020006
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