Consumer Perceived Corporate Social Responsibility Authenticity (CPCSRA) belongs to the field of micro Corporate Social Responsibility (CSR) research. In general, understanding the formation mechanism of CPCSRA could make it better able to play its r...
The fight against the environmental and social problems faced by humanity requires a change in the consumption system. A new consumer is required, who takes into consideration that their acts are part of the cause of these problems, but also part of...
Corporate social responsibility (CSR) has been receiving increasing attention in the international community since the Sustainable Development Goals (SDGs) emphasise effective corporate partnership. CSR is one of the most critical instruments linking...
It is evident that sustainable meat consumption and production require shared responsibility for actions and consequences by consumers and producers. Therefore, this study aimed to identify the relevant focus areas within the meat food value chain th...
The present study examined consumer responses to strategic corporate social responsibility (CSR) from the perspectives of consumer moral emotions (empathy) and cognition (moral identity), and investigated charitable activities conducted by convenienc...
The digital era has profoundly reshaped consumer behavior, with social media and e-commerce platforms revolutionizing shopping experiences. This study integrates interviews with questionnaire survey to investigate the nuanced differences in consumer...
As the public’s awareness of environmental protection and their concern for environmental issues increase, more and more companies are focusing on fulfilling their environmental responsibilities and meeting the green needs of consumers through...
Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and are expecting it from organizations. With the rise of social media, organizations have another chan...
Studies on emotions linked to sensory characteristics to understand consumers’ choice behaviour have grown in number rapidly. Internal consumer behaviour variables, namely mood, familiarity, acceptability, and attitude (MFAA), have been found t...
Responsible sustainable consumer behavior might serve as a complex pattern of social and environmental issues, consistent with the perspective of sustainability as a construct with both social and environmental pillars. Anchored on signaling theory a...
Consumer environmental responsibility has been commonly considered as an antecedent to green consumption intention and eco-design purchases. However, little research has investigated how environmental concern affects the relationship between design a...
This study examines the effect of consumers’ perceptions of corporate social responsibility (CSR) on their anti-consumer awareness. Specifically, this study aims to uncover the mechanisms through which the consumer’s CSR perception relate...
Companies expend significant financial resources on corporate social responsibility (CSR) activities to enhance their image. This study had two objectives. By drawing on three fundamental consumer values as moderators, the first aim was to discover h...
The aim of this paper is to explore the generation of consumers’ responses to sustainability design strategies by considering the principles of affective design. A conceptual model of consumers’ response, in which a distinction is made be...
This study investigates the impact of general consumers’ compulsive hoarding behavior (CHB) on future behavioral responses and examines the moderating roles of reward type, hoarding pattern, and self-monitoring. To achieve this, we conducted an...
Consumer behaviour in the energy field is playing a more important role in the new approach dominated by the proliferation of renewable energy sources. In this new context, the grid has to balance the intermittent and uncertain renewable energy gener...
Green advertising is one of the important tools for companies to carry out marketing activities, and it is especially important for green brand owners to improve the persuasive effect of green advertising. Existing studies focus on the effectiveness...
The intention-action gap stands out in research on sustainable consumption for decades. The current research explores the role of socially desirable responding (SDR) in the appearance of this gap by utilising an indirect questioning technique. Two on...
Fully understanding the local populace’s awareness and reactions to corporate social responsibility (CSR) with a strong emphasis on sustainability is crucial for multinational enterprises (MNEs) to design and implement effective localized CSR s...
Responding to the appeal for more research on the contingencies that shape the relationship between CSR and corporate performance, this paper incorporates environmental CSR, sets up an experimental survey and employs multiple mediation analysis with...
Apart from the broad oversight of a company’s supply chain practices, more businesses are recognizing the importance of corporate social responsibility (CSR) and its influence on societal well-being. In addition to their financial success, rati...
Aggregation of small size consumers and Distributed Generation (DG) units have a considerable impact to catch the full flexibility potential, in the context of Demand Response programs. New incentive mechanisms are needed to remunerate consumers adeq...
With the rise of consumer awareness in the increasingly competitive marketplace, attracting consumers’ attention to a successful product is an important issue. Regarding consumers’ purchasing decisions for bottled beverages, decision-maki...
Multinational retailers are now very powerful and their activities could influence whole economies. In this paper, we investigate why they engage in corporate social responsibility (CSR) practices towards consumers, how it fosters sustainable develop...
Due to the limited service life of new energy vehicle power batteries, a large number of waste power batteries are facing “retirement”, so it will soon be important to effectively improve the recycling and reprocessing of waste power batt...
Although European energy policy supports the reduction of energy consumption, the current economic and political situation in Poland and uncertainty related to the origin of energy sources do not support it. Therefore, the aim of this paper is to ide...
This study aims to reveal that different stakeholders have different environmental preferences by demonstrating the managers’ dilemma of selecting an appropriate environmental strategy to achieve firms’ corporate goals. It analyzes the effects of fir...
In recent years, climate change and global warming have been exacerbated by human over-development, and consumers are becoming increasingly aware of the importance of environmental protection. Therefore, many companies are now implementing green prod...
Purpose This paper aims to study the specifics of managing the risks of innovative activities during the implementation of the Sustainable Development Goals (SDGs) in entrepreneurship that is focused on the consumer market in countries with different...
In contemporary society, which is preoccupied with sustainability issues, green marketing highlights a new dimension of the economic, social, and environmental responsibilities of businesses. This article aims to provide an integrative vision on gree...
There is a pressing need for a transition toward more sustainable diets, which has become a shared priority for both consumers and businesses. Innovation is becoming increasingly widespread across all facets of the food supply chain. This innovation...
Looking at the impact of society on the environment or, as we write this manuscript in the midst of the COVID-19 crisis, the scenes of consumers hoarding products, we wonder if consumers really do exhibit socially responsible consumer behaviors (SRCB...
The marketing literature suggests that company-cause fit is of key importance to developing a successful socially responsible initiative. However, controversy exists regarding the level of this fit. While some studies report that high fit between a c...
4 September 2020
The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antec...
This study delves into Consumer Social Responsibility (CnSR) within the fashion industry, with the goal of understanding consumers’ sustainable and responsible behavior across three major consumption stages: acquisition, utilization, and dispos...
This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its impact on consumer satisfaction. The study follows a quantitative methodology, using the implementation of an online questionnaire di...
8 September 2025
This study investigates how AI-driven virtual anchors affect consumers’ purchase intentions by identifying their key attributes, underlying mechanisms, and configurational interplay. We integrate latent Dirichlet allocation (LDA), structural eq...
Matcha green tea powder (MGTP) is made with finely ground green tea leaves that are rich in phytochemicals, most particularly catechins. Shortbread biscuits were enriched with MGTP and evaluated for consumer acceptability and potential functional hea...
5 September 2025
This study investigates how different mobile advertising cues (WOM, product, and price cues) affect consumer responses in terms of advertisement clicks and purchases. A large-scale field experiment was conducted on a mobile online learning platform w...
Despite the urgency of protecting the environment, unsustainable apparel consumption continues to damage it. We identified some of the most important consumer concerns (i.e., affordability, social desirability, environment protection) from the litera...
As the electricity consumption and controllability of residential consumers are gradually increasing, demand response (DR) potentials of residential consumers are increasing among the demand side resources. Since the electricity consumption level of...
The increasingly serious destruction of the natural environment represents a great threat to the sustainable development of human beings and the earth. Under pressure from the government and public opinion, companies must assume environmental respons...
Companies nowadays strive to gain public recognition through corporate social responsibility (CSR) activities. However, what are consumers’ cognition and evaluations of these CSR efforts, and can they be explained by the concentric circle model...
The relationship between oral physiology (e.g., salivary protein content) and aroma perception over wine consumption was investigated in previous work. However, the relationship between oral physiology and the consumer’s response to wine is unknown....
Demand response plays a very important role in balancing the intermittent production of an increasing share of renewable energy sources on the energy market. This article analyses the importance of demand response and the role of aggregators for the...
Although a growing number of consumers acknowledge the importance of firms’ corporate social responsibility (CSR) activities, how companies can effectively communicate these initiatives to consumers is still a challenge. Although the rise of social m...
Demand side response is becoming an increasingly significant issue for reliable power systems’ operation. Therefore, it is desirable to ensure high effectiveness of such programs, including electricity tariffs. The purpose of the study is devel...
This paper investigates the effectiveness of demand response (DR) programs across various European residential contexts by examining the propensity of households to participate in energy management strategies. Utilizing a comprehensive, literature-dr...
This study examines consumers’ ethical and responsible food purchasing decisions in Istanbul Province, Türkiye. These decisions are crucial for sustainable food consumption and policies. The data for this study were collected through a survey of 616...
Responsible marketing (RM) helps companies make products that improve people’s lives and is in line with public policies that provide a positive impact on society; an example of this is traffic light nutritional labelling (TLNL). Ecuador was a...
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