Digital, Volume 3, Issue 1

The social media application TikTok allows users to view and upload short-form videos. Recent evidence suggests it has significant potential for both industry and health promoters to influence public health behaviours. This protocol describes a stand...

This study offers a comprehensive examination of the literature surrounding technology and tools in the hospitality industry. A bibliometric analysis was performed on 709 Scopus-indexed publications from 2000 to January 2023, with a focus on identify...

Heralded by promises for the long-awaited economic empowerment of digital art and the paradigmatic shift of creative production, the art market’s fusion with blockchain technologies and the crypto economy has polarized opinions among artists, c...

Suboptimal performance of cross-lingual word embeddings for distant and low-resource languages calls into question the isomorphic assumption integral to the mapping-based methods of obtaining such embeddings. This paper investigates the comparative i...

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Today, augmented reality (AR) applications are being used in many fields, such as advertising, entertainment, tourism, and education. Location-based augmented reality (AR) is a technology where interactive digital content is associated with real-worl...

The rapid proliferation of social media has been redefining every facet of the old marketing and customer engagement tactics, not only for low-end and mass-market products but also for luxury brands. In this context, brands are dealing with the chall...