The Power of Anime: A New Driver of Volunteer Tourism
Abstract
:1. Introduction
2. Theoretical Backgrounds
2.1. Film-Induced Tourism
2.2. Volunteer Tourism
3. Film-Induced Voluntourism
3.1. Film-Induced Tourism and Volunteer Tourism
3.2. Film-Induced Voluntourism
3.3. Anime-Induced Tourism as Volunteer Tourism
4. Findings from Individual Locations
4.1. Method and Materials
4.2. Case 1: Please Teacher! and Please Twins!
Fans and residents collaborate to clean up [at the screened place]. […] Notwithstanding it has passed over 10 years since the release, the fans have been coming here. […] I would think that they have already become fans of our community as well as the anime.
4.3. Case 2: Yuki Yuna Is a Hero
4.4. Case 3: Love Live! Sunshine!!
5. Discussion and Conclusions
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
References
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Film-Induced Tourism (Purposeful Fan Tourists) | Volunteer Tourism (Volunteer-Minded Eco-Tourists) | |
---|---|---|
Motivations | Vacation-minded | Volunteer-minded |
Activities | Sightseeing with re-enacting film scenes and protagonists’ actions | Voluntary activities at destinations |
Host–guest interaction | Unlikely | Likely |
Positive outcomes on host community | Destination branding Economic development | Problem resolution and alleviation |
Negative outcomes on host community | Deterioration of destinations (e.g., privacy violation, traffic congestion, and environmental destruction) | Disempowerment of destinations (e.g., dependence on outside volunteers and colonialism) |
Strengths | Weaknesses | |
---|---|---|
Documentation |
|
|
Archival records |
|
|
Interviews |
|
|
Anime-Induced Volunteer Tourism | |
---|---|
Motivations | Vacation-minded and a feeling of gratitude for host communities |
Activities | Cleaning-up voluntary activities with sightseeing |
Host–guest interaction | Likely |
Positive outcomes on host community | Economic contribution and problem solutions |
Negative outcomes on host community | Unlikely |
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Mori, H. The Power of Anime: A New Driver of Volunteer Tourism. Tour. Hosp. 2022, 3, 330-344. https://doi.org/10.3390/tourhosp3020022
Mori H. The Power of Anime: A New Driver of Volunteer Tourism. Tourism and Hospitality. 2022; 3(2):330-344. https://doi.org/10.3390/tourhosp3020022
Chicago/Turabian StyleMori, Hiroaki. 2022. "The Power of Anime: A New Driver of Volunteer Tourism" Tourism and Hospitality 3, no. 2: 330-344. https://doi.org/10.3390/tourhosp3020022