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Proceedings, 2023, DTB 2022

International Scientific Conference on Digital Transformation in Business: Challenges and New Opportunities

West Mishref, Kuwait | 17 November 2022

Volume Editors:
Farid Abdallah, Australian University, Kuwait
Vladimir Simovic, Australian University, Kuwait
Marcelle de la Roche, Australian University, Kuwait

Number of Papers: 39

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Cover Story (view full-size image): Under the patronage of His Excellency Dr. Khaled Mahdi, Secretary General of the General Secretariat of the Supreme Council for Planning and Development, Australian University (College of Business) [...] Read more.
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1 pages, 157 KiB  
Editorial
Statement of Peer Review
by Farid Abdallah, Vladimir Simovic and Marcelle de la Roche
Proceedings 2023, 85(1), 39; https://doi.org/10.3390/proceedings2023085039 - 08 May 2023
Viewed by 877
Abstract
In submitting conference proceedings to Proceedings, the volume editors of the proceedings certify to the publisher that all papers published in this volume have been subjected to peer review administered by the volume editors [...] Full article

Research

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2 pages, 157 KiB  
Abstract
Innovation Performances of Entrepreneurial Firms in Serbia
by Mihailo Paunović and Marija Lazarević-Moravčević
Proceedings 2023, 85(1), 30; https://doi.org/10.3390/proceedings2023085030 - 23 Mar 2023
Viewed by 652
Abstract
This paper explores what innovative Serbian entrepreneurial firms are and what types of business process innovations they have introduced [...] Full article

Other

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3 pages, 473 KiB  
Proceeding Paper
The Use of Disruptive Technologies in the Construction Industry: A Case Study to Compare 2D and VR Methods of Concrete Design Interpretation
by Mohamad Iyad Al-Khiami, Martin Jaeger and Sayed Mohamad Soleimani
Proceedings 2023, 85(1), 1; https://doi.org/10.3390/proceedings2023085001 - 01 Mar 2023
Cited by 2 | Viewed by 1029
Abstract
The laggard integration of digital technologies in the construction industry has seen to delay the sector in realizing its potential advantages. Using Virtual reality (VR) in the construction has the capacity to augment the interpretation of structural drawings. Comparing VR using head mounted [...] Read more.
The laggard integration of digital technologies in the construction industry has seen to delay the sector in realizing its potential advantages. Using Virtual reality (VR) in the construction has the capacity to augment the interpretation of structural drawings. Comparing VR using head mounted display (HMD) devices with traditional 2D drawings in identifying structural mistakes in construction drawings has been conducted with engineering students enrolled in a concrete structures course. The findings show that the HMD VR group was able to identify 40% more mistakes in comparison to the traditional group in addition to the increase in efficiency and speed of detection of five minutes. The use of VR within engineering education can potentially increase the pace of digital technology’s adaption in the construction sector. Full article
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2 pages, 147 KiB  
Proceeding Paper
The Effects of Mobile Marketing on Purchasing Decisions in Serbia
by Miloš Kolavčić
Proceedings 2023, 85(1), 2; https://doi.org/10.3390/proceedings2023085002 - 01 Mar 2023
Viewed by 779
Abstract
Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices. Mobile marketing has great potential due to the large number of users that can be covered. The subject of this article is the analysis of the [...] Read more.
Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices. Mobile marketing has great potential due to the large number of users that can be covered. The subject of this article is the analysis of the influence that mobile marketing has on the purchasing decisions of consumers in Serbia. Research was conducted in order to examine general opinion of respondents about mobile marketing and to examine the influence of the way of using the phone and the importance of permission on the attitude towards mobile marketing. Full article
2 pages, 171 KiB  
Proceeding Paper
Digital Learning Environment—A Roadmap for the School of Business
by Anthony Weber
Proceedings 2023, 85(1), 3; https://doi.org/10.3390/proceedings2023085003 - 02 Mar 2023
Viewed by 678
Abstract
This paper discusses the process of developing a new Digital Learning Environment (DLE) roadmap for CQUniversity’s School of Business and Law. The roadmap was developed through several iterations of data collection, sector analysis, and stakeholder engagement, resulting in the identification of 15 themes [...] Read more.
This paper discusses the process of developing a new Digital Learning Environment (DLE) roadmap for CQUniversity’s School of Business and Law. The roadmap was developed through several iterations of data collection, sector analysis, and stakeholder engagement, resulting in the identification of 15 themes mapped against the university’s strategic plan, five macro-level trends, and six microtrends. The focus of the roadmap is on enhancing the learning experience of students, engaging them in the process, and raising the visibility of the product functionalities to support academic scholarships. The roadmap also addresses the immediate concerns of transitioning out of the effects of COVID-19 and known issues across the higher education sector while leaving space for exploring innovations in education. Full article
3 pages, 191 KiB  
Proceeding Paper
The Link between the English Language and Digital Competences
by Jelena Rajović and Nebojša Denić
Proceedings 2023, 85(1), 4; https://doi.org/10.3390/proceedings2023085004 - 02 Mar 2023
Viewed by 772
Abstract
In this digital era, students are required to understand and apply the basic knowledge of digital media because of the transformation in the learning environment. This paper investigates the impact of the English language on the students’ achievements in regard to their digital [...] Read more.
In this digital era, students are required to understand and apply the basic knowledge of digital media because of the transformation in the learning environment. This paper investigates the impact of the English language on the students’ achievements in regard to their digital competencies, that is, to what extent university students whose mother tongue is not English feel confident in their ability to learn and practice new digital skills. The findings reveal that most students have positive attitudes towards technologies, however they find English language as a barrier in developing their digital competencies. Full article
2 pages, 179 KiB  
Proceeding Paper
The Impact of Socio-Demographic Characteristics on Students’ Perception of Identification of Opportunities: A Case Study from Kuwait and Serbia
by Đina Ivanović and Marija Antonijević
Proceedings 2023, 85(1), 5; https://doi.org/10.3390/proceedings2023085005 - 03 Mar 2023
Viewed by 681
Abstract
Digital transformation has increased the necessity of digital entrepreneurial competences (DEC). This paper investigates the impact of socio-demographic characteristics on the student’s perception as one of the DEC components, named Identification of opportunities. The authors collected the data with the online survey and [...] Read more.
Digital transformation has increased the necessity of digital entrepreneurial competences (DEC). This paper investigates the impact of socio-demographic characteristics on the student’s perception as one of the DEC components, named Identification of opportunities. The authors collected the data with the online survey and distributed it in Kuwait and Serbia in the 2021/2022 academic year. The tests used were T-test, F-test, and factor analysis. The T-test results showed that gender was statistically insignificant in most questions, but employment showed as opposite. The F-test showed that degree level and field of study were statistically significant. With factor analysis, four factors were identified. Paper’s results highlight the significance of measuring the DEC and the impact of socio-demographics on them. Despite that, it serves as an excellent base for further research. Full article
3 pages, 158 KiB  
Proceeding Paper
Social Media Effects on E-Commerce Activities: The Case of Kuwait during and following the COVID-19 Pandemic
by Hamad AlWazzan
Proceedings 2023, 85(1), 6; https://doi.org/10.3390/proceedings2023085006 - 03 Mar 2023
Viewed by 1001
Abstract
This paper discusses the impact of social media on the e-commerce industry in Kuwait. The paper highlights the slow growth of e-commerce in the region due to traditional shopping practices and lack of knowledge about e-commerce instruments. The paper explores the potential of [...] Read more.
This paper discusses the impact of social media on the e-commerce industry in Kuwait. The paper highlights the slow growth of e-commerce in the region due to traditional shopping practices and lack of knowledge about e-commerce instruments. The paper explores the potential of e-commerce in Kuwait and how social media platforms like Facebook and Instagram are contributing to its growth. The paper also highlights the efforts of the Kuwaiti government in enhancing its e-Government potential and adopting laws in line with international regulations to make e-commerce more efficient and secure. Finally, the paper discusses the growth of regional-wide platforms in Kuwait and the shift towards the integration of digital technologies into the national economy. Full article
3 pages, 183 KiB  
Proceeding Paper
The Impact of Social Media Marketing on Brand Community Membership: A Higher Education Perspective of University Students’ Experiences in Kuwait
by Doha Saleh Almutawaa, Alper Erturk, Vladimir Simovic, Fatima AlLougman and Hamad AlWazzan
Proceedings 2023, 85(1), 7; https://doi.org/10.3390/proceedings2023085007 - 03 Mar 2023
Viewed by 950
Abstract
Consumer identification with brands has received extensive attention in the fields of consumer behavior and psychology. Such consumer-brand identification is conceptualized through the term “brand community”. A brand community is formed when a group of consumers express their interest towards and communicate their [...] Read more.
Consumer identification with brands has received extensive attention in the fields of consumer behavior and psychology. Such consumer-brand identification is conceptualized through the term “brand community”. A brand community is formed when a group of consumers express their interest towards and communicate their identities through a specific brand. The current literature shows that existing research on brand communities appears to be dominantly oriented towards tangible products. Accordingly, this research aims to explore the impact of social media marketing on brand community membership related to an intangible aspect of the self. Contextually, the research seeks to examine the impact of social media marketing of higher education institutions in Kuwait on students’ relevant associations. Students are at the core of higher education institutions due to identifying as both consumers and creators of value. A mixed method approach to data collection and analysis will be employed in this research. The findings of this research are expected to provide important implications for theory and practice. Full article
3 pages, 183 KiB  
Proceeding Paper
Impact of the COVID-19 Crisis on the Demand for Digital Goods and Services in Serbia
by Hasan Hanic, Milica Bugarcic and Azra Suceska
Proceedings 2023, 85(1), 8; https://doi.org/10.3390/proceedings2023085008 - 06 Mar 2023
Viewed by 651
Abstract
The main goal of the paper is to examine whether the COVID-19 crisis has changed the “usual” pattern of consumer behavior. The analysis was conducted on the basis of samples of 6354 and 6108 Serbian households for 2019 and 2021. The results of [...] Read more.
The main goal of the paper is to examine whether the COVID-19 crisis has changed the “usual” pattern of consumer behavior. The analysis was conducted on the basis of samples of 6354 and 6108 Serbian households for 2019 and 2021. The results of the analysis showed that there have been changes in the behavior pattern of Serbian households when it comes to demand for digital goods and services. The obtained results have a special significance for producers, traders of digital goods and services in Serbia. This work has achieved both theoretical and empirical contribution in the field of microeconomic theory and analysis. Full article
3 pages, 180 KiB  
Proceeding Paper
Digitalization in the Industries of Fuels and Motor Oils
by Tatjana Cvetkov Čikošev
Proceedings 2023, 85(1), 9; https://doi.org/10.3390/proceedings2023085009 - 07 Mar 2023
Viewed by 737
Abstract
With the advent of new digital communication channels, the conventional industry also stepped into direct communication with users and has the opportunity to advance by knowing and responding to the rapidly changing and evolving needs of the digital consumer. One of the changes [...] Read more.
With the advent of new digital communication channels, the conventional industry also stepped into direct communication with users and has the opportunity to advance by knowing and responding to the rapidly changing and evolving needs of the digital consumer. One of the changes is delivery platforms and the growth of e-commerce. Accordingly, this paper aims to identify how mobile applications as a new and modern solution can answer specific customers’ needs. In addition, it improves service performance, positive impacts on the users, their loyalty, and recommendations. Marketing campaigns also ask for a different approach to that type of sale channel. Full article
3 pages, 161 KiB  
Proceeding Paper
Measuring the Effect of Consumer Brand Engagement on Brand-Related Outcomes in Gamified Mobile Apps: A Solicitation of Technology Acceptance Model
by Mandakini Paruthi, Razia Nagina and Gaurav Gupta
Proceedings 2023, 85(1), 10; https://doi.org/10.3390/proceedings2023085010 - 07 Mar 2023
Viewed by 824
Abstract
The present study investigates the role of gamification in fostering consumer engagement wherein consumer brand engagement construct has been viewed as a multidimensional construct embracing conscious attention, affection, participation and social connection dimensions in mobile apps settings. Brand related outcome-brand loyalty was also [...] Read more.
The present study investigates the role of gamification in fostering consumer engagement wherein consumer brand engagement construct has been viewed as a multidimensional construct embracing conscious attention, affection, participation and social connection dimensions in mobile apps settings. Brand related outcome-brand loyalty was also proposed as an outcome variable. Built upon Technology Acceptance Model (TAM), a conceptual model has been proposed which has included perceived usefulness and perceived ease of use as antecedents of consumer brand engagement in gamified mobile applications settings. Furthermore, the study also explored how consumer brand engagement drives users’ behavioral intention to use gamified mobile apps. The results revealed that gamified marketing activities integrated on mobile apps drives consumer brand engagement which in turn found to be positively related with user’s behavioral intention to use gamified mobile apps. Full article
3 pages, 194 KiB  
Proceeding Paper
Is There a Relationship between Making Digital Payments and Internet Usage, Digital Skills, and Education Worldwide?
by Marija Antonijević, Đina Ivanović and Valentina Vukmirović
Proceedings 2023, 85(1), 11; https://doi.org/10.3390/proceedings2023085011 - 07 Mar 2023
Viewed by 856
Abstract
This paper examines whether there is a significant positive relationship between making digital payments and the following variables: 1. Internet usage, 2. digital skills, and 3. education. Data for 114 countries are gathered from the Global Findex database 2017, World Economic Forum—The Global [...] Read more.
This paper examines whether there is a significant positive relationship between making digital payments and the following variables: 1. Internet usage, 2. digital skills, and 3. education. Data for 114 countries are gathered from the Global Findex database 2017, World Economic Forum—The Global Competitiveness Report 2017–2018, and the World Bank database. The correlation analysis results show a statistically significant strong positive relationship between making digital payments and each of the variables, i.e., the level of Internet usage, digital skills, and education. The strongest relationship is identified between making digital payments and Internet usage, indicating the critical role of Internet infrastructure and affordability. Full article
3 pages, 388 KiB  
Proceeding Paper
Compulsive Buying and Beliefs about Digital Advertising
by Christos Livas, Alba Pajollari and Nansy Karali
Proceedings 2023, 85(1), 12; https://doi.org/10.3390/proceedings2023085012 - 09 Mar 2023
Viewed by 752
Abstract
In view of concerns about consumers’ vulnerability to contemporary marketing tactics, this study aims to examine the extent to which compulsive buying affects beliefs about digital advertising. The results of a survey of 117 consumers suggest that compulsive buying positively affects the enjoyment [...] Read more.
In view of concerns about consumers’ vulnerability to contemporary marketing tactics, this study aims to examine the extent to which compulsive buying affects beliefs about digital advertising. The results of a survey of 117 consumers suggest that compulsive buying positively affects the enjoyment of digital advertising. Subsequently, enjoyment positively affects the perceived appropriateness and behavioral impact of digital advertising. Overall, the findings indicate that a ‘shopaholic’ market segment appears to be more positively predisposed and therefore receptive to digital advertising. Thus, socially responsible businesses should take into account compulsive buyers’ vulnerability and protect them by adjusting their advertising actions accordingly. Full article
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4 pages, 196 KiB  
Proceeding Paper
Skills and Motivation Factors of Generation Z for Creating Successful Employer Branding Strategies
by Tanja Vujović and Anđelka Tripković
Proceedings 2023, 85(1), 13; https://doi.org/10.3390/proceedings2023085013 - 10 Mar 2023
Viewed by 1318
Abstract
The digitization in which the protagonists who are the subject of this paper’s research were born—the so-called Generation Z—has influenced everything aspects of life, including the attitude of new generations towards work. Working environment, expectations of jobs, working hours, motivation and loyalty of [...] Read more.
The digitization in which the protagonists who are the subject of this paper’s research were born—the so-called Generation Z—has influenced everything aspects of life, including the attitude of new generations towards work. Working environment, expectations of jobs, working hours, motivation and loyalty of workers change a lot from generation to generation. There changes greatly affect the entire labor market, as well as the preferences of members of this generation regarding the choice of employers. Full article
3 pages, 185 KiB  
Proceeding Paper
Priority Activities for Implementing Industry 4.0—The Case of Serbia
by Sonja Đuričin and Isidora Beraha
Proceedings 2023, 85(1), 14; https://doi.org/10.3390/proceedings2023085014 - 10 Mar 2023
Viewed by 775
Abstract
The industry 4.0 concept is essential to fostering innovation and promoting economic growth. Its successful implementation involves the entire innovation ecosystem, as defined by open approaches to innovation, which emphasize collaboration among various actors in the innovation system. The efficiency and intensity of [...] Read more.
The industry 4.0 concept is essential to fostering innovation and promoting economic growth. Its successful implementation involves the entire innovation ecosystem, as defined by open approaches to innovation, which emphasize collaboration among various actors in the innovation system. The efficiency and intensity of interactions between different actors determine the innovation activity needed for industry transformation. The integration of technologies is at the heart of Industry 4.0. By conducting a survey among the most important actors in the innovation ecosystem, this research identifies priority activities for implementing the concept in Serbia. Full article
3 pages, 188 KiB  
Proceeding Paper
Model Misspecification as the Causes of Flypaper Effect
by Siniša Mali
Proceedings 2023, 85(1), 15; https://doi.org/10.3390/proceedings2023085015 - 10 Mar 2023
Viewed by 918
Abstract
The aim of this paper is to investigate the relationship between the Fly-paper effect (FPE) and possible errors in the specification of econometric models used in the empirical analysis of FPE. Using desk research method to gathering and analyzing scientific papers considering different [...] Read more.
The aim of this paper is to investigate the relationship between the Fly-paper effect (FPE) and possible errors in the specification of econometric models used in the empirical analysis of FPE. Using desk research method to gathering and analyzing scientific papers considering different aspects of misspecification problem, it was executed classification of papers in three groups depending on the type of errors in the model specification: incorrect functional form, incorrect choice of explanatory variables and incorrect statements about stochastic error of model. Research results showed that the wrong specification of the model affects the presence or absence of FPE) and the size of the FPE. The originality of this paper is reflected in the original classification of scientific papers devoted to the problem of misspecification of regression models used for econometric modeling of FPE. The contribution of this work is reflected in the identification of possible errors in the specification of the model for the empirical analysis of FPE and their implications on the properties of the parameter estimates of the used model. Full article
3 pages, 171 KiB  
Proceeding Paper
The Role of Educational Technology and Open-Access Resources in Accessible Quality Learning and Teaching: An Exploratory Field Study on Academics, Students, and Administrators in Kuwait
by Stephen Colbran, Alper Erturk, Vladimir Simovic, Doha Saleh Almutawaa, Wael Dabboussi, Rola Mourdaa, Fatima Allougman and Khaled AbuJbara
Proceedings 2023, 85(1), 16; https://doi.org/10.3390/proceedings2023085016 - 13 Mar 2023
Viewed by 797
Abstract
This research is in response to a Kuwait Foundation for the Advancement of Sciences (KFAS) call for basic and applied research proposals in education for Kuwait. The Kuwait tertiary sector requires a better understanding of the role of educational technology and open access [...] Read more.
This research is in response to a Kuwait Foundation for the Advancement of Sciences (KFAS) call for basic and applied research proposals in education for Kuwait. The Kuwait tertiary sector requires a better understanding of the role of educational technology and open access resources. This research proposal outlines the systematic collection of data from academics, students and administrators to enable better decision making within tertiary institutions and across the tertiary sector. Full article
3 pages, 169 KiB  
Proceeding Paper
Digital Functions of Aircraft Engineering with Respect to Human Factor Principles: Challenges Ranging from Manufacturers to Payload
by Christoforos Ar. Pasialakos
Proceedings 2023, 85(1), 17; https://doi.org/10.3390/proceedings2023085017 - 13 Mar 2023
Viewed by 676
Abstract
Aircraft are considered to be today one of the most impressive engineering marvels of mankind ever made. While servicing commercial and/or private air transport, milestones of state-of art-technology are being achieved one after another, regularly, on all aspects of their engineering ranging from [...] Read more.
Aircraft are considered to be today one of the most impressive engineering marvels of mankind ever made. While servicing commercial and/or private air transport, milestones of state-of art-technology are being achieved one after another, regularly, on all aspects of their engineering ranging from design, manufacturing, production, till air operations, maintenance and technical training. On these engineering aspects, digitization plays a key role since nowadays, its absence would make rather impossible the safe flight of these marvels on air. This study demonstrates the impact of digitization on these aspects and the interaction of Artificial intelligence (AI) on digitized aircraft systems, aiming to the ultimate goal of systems’ operations being humanly governed, yet human error-free, under the Human Factors (HF) principles and methodology. Full article
2 pages, 180 KiB  
Proceeding Paper
How Competent Are Our Students in Digital Entrepreneurship?
by Vladimir Simovic, Mirna Safi, Aleksandra Bradić-Martinović, Hamsa Sarhan, Rupalli Bhagat and Djina Ivanovic
Proceedings 2023, 85(1), 18; https://doi.org/10.3390/proceedings2023085018 - 14 Mar 2023
Viewed by 663
Abstract
This paper provides insights into the research design and preliminary results of the research targeting digital entrepreneurial competence levels of the university students acquired during the course of formal university education. The preliminary insights represent the part of the research grant funded by [...] Read more.
This paper provides insights into the research design and preliminary results of the research targeting digital entrepreneurial competence levels of the university students acquired during the course of formal university education. The preliminary insights represent the part of the research grant funded by Kuwait Foundation for Advancements in Sciences aiming to develop the tool for assessing the levels of students digital entrepreneurial competences. The preliminary results indicate that there are differences in digital entrepreneurial competence levels which can be attributed to different characteristics of university students. Full article
3 pages, 173 KiB  
Proceeding Paper
Applying Artificial Intelligence in the Digital Transformation of Banking Sector
by Sonja D. Radenković, Hasan Hanić and Milica Bugarčić
Proceedings 2023, 85(1), 19; https://doi.org/10.3390/proceedings2023085019 - 15 Mar 2023
Viewed by 1232
Abstract
This paper presents the process of digital transformation of banking sector aiming to emphasize the impact of applying artificial intelligence in order to enable chatbot customer service, robo advice, predictive analytics, cybersecurity, as well as credit scoring, and direct lending. The proposed framework [...] Read more.
This paper presents the process of digital transformation of banking sector aiming to emphasize the impact of applying artificial intelligence in order to enable chatbot customer service, robo advice, predictive analytics, cybersecurity, as well as credit scoring, and direct lending. The proposed framework is composed of three levels of application the artificial intelligence in digital banking. The application of artificial intelligence platforms in the banking sector is essential to meet the needs of today’s digital-first customers as well as to stay a step ahead of tomorrow’s digital banking challenges. Full article
3 pages, 179 KiB  
Proceeding Paper
Rapid Digitalization in Pandemic Times: Investigation of the Leadership Role in Managing Information and Communication Overload in Higher Education Institutions in Kuwait
by Mirna Safi, Oualid Abidi, Hamsa Sarhan and Rupali Bhagat
Proceedings 2023, 85(1), 20; https://doi.org/10.3390/proceedings2023085020 - 16 Mar 2023
Viewed by 844
Abstract
The advancement of technology paved the way for significant improvements in higher education institutions (HEIs) as much as it was associated with sizable pressures for individuals, implied by the challenging task of managing enormous volume of information from digital communication channels. This research [...] Read more.
The advancement of technology paved the way for significant improvements in higher education institutions (HEIs) as much as it was associated with sizable pressures for individuals, implied by the challenging task of managing enormous volume of information from digital communication channels. This research is addressing two main objectives. First, explore the extent of Information and Communication Overload (ICO) that accompanied the digital transformation in Kuwaiti HEIs and accelerated amidst the Covid19 pandemic. Second, assess the conditions that are/could be used in those organizations to mitigate ICO and any of its adverse effects. Full article
3 pages, 171 KiB  
Proceeding Paper
Analysis of Public Debt in Selected Western Balkan Countries
by Miloš Pjanić and Mirela Mitrašević
Proceedings 2023, 85(1), 21; https://doi.org/10.3390/proceedings2023085021 - 20 Mar 2023
Viewed by 1072
Abstract
The increase in public debt represents one of the most important problems faced by almost all economies in the world. Among them are the countries of the Western Balkans. Certain countries of the Western Balkans managed their public debt relatively well until the [...] Read more.
The increase in public debt represents one of the most important problems faced by almost all economies in the world. Among them are the countries of the Western Balkans. Certain countries of the Western Balkans managed their public debt relatively well until the start of the COVID 19 pandemic. After that, all countries face a significant increase in public debt and a drastic drop in GDP. For most of the countries of the Western Balkans, which are countries in transition, one of the big problems is also a significant drop in the inflow of foreign direct investments. Full article
3 pages, 176 KiB  
Proceeding Paper
Health Information Systems, the Use of Electronic Recipe and the Attitude of Healthcare Professionals
by Rana Özyurt Kaptanoğlu and Menekşe Kılıçarslan
Proceedings 2023, 85(1), 22; https://doi.org/10.3390/proceedings2023085022 - 20 Mar 2023
Viewed by 662
Abstract
Developments in information technology rapidly affect every sector, including the health sector. All of the technology-based applications that occur as a result of technological developments in the health sector are called e-health. E-prescription application is one of the important e-health applications. In the [...] Read more.
Developments in information technology rapidly affect every sector, including the health sector. All of the technology-based applications that occur as a result of technological developments in the health sector are called e-health. E-prescription application is one of the important e-health applications. In the study, the perspectives of health professionals against e-prescription application were examined. Full article
3 pages, 177 KiB  
Proceeding Paper
Digitalization and Creative Industries—Trends and Perspectives
by Milena Lazić
Proceedings 2023, 85(1), 23; https://doi.org/10.3390/proceedings2023085023 - 20 Mar 2023
Viewed by 1435
Abstract
Policymakers worldwide have been gradually acknowledging the value and enormous potential of the creative industries as a driving force and a catalyst for socio-economic progress. Before the COVID-19 pandemic, the sector was expanding at an unprecedented rate. However, because of their unique characteristics, [...] Read more.
Policymakers worldwide have been gradually acknowledging the value and enormous potential of the creative industries as a driving force and a catalyst for socio-economic progress. Before the COVID-19 pandemic, the sector was expanding at an unprecedented rate. However, because of their unique characteristics, the creative industries were among the industries most heavily affected by the pandemic. The pandemic has also accelerated the sector’s digital transformation by inventing different ways of consuming cultural and creative content. Virtual engagement is expected to level up and become even more realistic in the years to come through the increased usage of advanced digital tools such as augmented reality (AR), virtual reality (VR), and 3D gaming. Full article
3 pages, 177 KiB  
Proceeding Paper
Future Kuwait: Prosperity, Stagnation, or Decline?
by Andri Ottesen, Dieter Thom, Rola Mourdaa and Rupali Bhagat
Proceedings 2023, 85(1), 24; https://doi.org/10.3390/proceedings2023085024 - 20 Mar 2023
Viewed by 1065
Abstract
This study is a qualitative meta-analysis employing a critical interpretive synthesis to describe three equally probable future social and economic growth scenarios for the State of Kuwait over the next 15 years. The first scenario adheres to what we refer to as the [...] Read more.
This study is a qualitative meta-analysis employing a critical interpretive synthesis to describe three equally probable future social and economic growth scenarios for the State of Kuwait over the next 15 years. The first scenario adheres to what we refer to as the “Sustainable Growth” Model, as stated by the United Nations Development Goals and the Kuwait Vision 2035 presented by His Majesty the Amir Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah. As the polar opposite of the worst-case scenario, the next scenario is the ‘Mismanaged Resource-Based Autocracy’ Model, which reflects the negative. The third scenario, which we refer to as the ‘Equality of Result amongst Social Groups’ Model, falls between the first two. In order to avoid assigning blame for past deeds or pointing fingers, which could be unhelpful to a consensus-building process for necessary actions, we chose to use the pasts of other nations to forecast the future of the State of Kuwait. Singapore was the best fit for the first scenario, Venezuela for the second, and Lebanon for the third, according to our examination of recent socioeconomic histories. All of these nations attained independence about the same period as the State of Kuwait and share numerous other commonalities. The three future projections served as input variables for a bottom-up and top-down consensus-building procedure regarding utilitarian action in Kuwait. Full article
2 pages, 156 KiB  
Proceeding Paper
Shortening Disrupted Supply Chains through the Use of 3D Printing Innovations
by Steve Hall
Proceedings 2023, 85(1), 25; https://doi.org/10.3390/proceedings2023085025 - 20 Mar 2023
Viewed by 701
Abstract
Additive manufacturing utilising 3D printing in an increasing range of materials (plastics, composites and metal alloys) is becoming an important technology for prototyping, critical componet replacement and production of innovative designs that cannot be relicated via reductionist processes (typically cassting and machining). In [...] Read more.
Additive manufacturing utilising 3D printing in an increasing range of materials (plastics, composites and metal alloys) is becoming an important technology for prototyping, critical componet replacement and production of innovative designs that cannot be relicated via reductionist processes (typically cassting and machining). In Australia, universites and industry are investing in these technologies to revitalise manufacturing industries and shorten supply chains. Full article
2 pages, 177 KiB  
Proceeding Paper
Digitalization in Healthcare: A Systematic Review of the Literature
by Elif Delice, Lütviye Özge Polatlı, Khaled Abu Jbara, Hakan Tozan and Alper Ertürk
Proceedings 2023, 85(1), 26; https://doi.org/10.3390/proceedings2023085026 - 20 Mar 2023
Viewed by 1418
Abstract
With agile changes in many sectors, technology comes to the focus of our lives and helps us to take more solid steps. Concepts such as e-commerce, e-health, and data mining have come to the fore. The effects of technological advances, which have begun [...] Read more.
With agile changes in many sectors, technology comes to the focus of our lives and helps us to take more solid steps. Concepts such as e-commerce, e-health, and data mining have come to the fore. The effects of technological advances, which have begun to integrate into health services, such as increasing work efficiency, service quality, and creating a safe service environment have been determined. In this review study, various digitalization studies carried out in the field of health between 2012–2022 were examined and summarized. Full article
3 pages, 182 KiB  
Proceeding Paper
Service Quality Indicators as a Key Factor of Voluntary Pension Fund Competitiveness
by Darko Marjanović and Irena Brajević
Proceedings 2023, 85(1), 27; https://doi.org/10.3390/proceedings2023085027 - 21 Mar 2023
Viewed by 687
Abstract
The role of the voluntary pension fund is to ensure the preservation and increase of their value by investing the collected payments and contributions, and thus the later amount of private pensions for payment. Savings for a private pension is a long-term investment [...] Read more.
The role of the voluntary pension fund is to ensure the preservation and increase of their value by investing the collected payments and contributions, and thus the later amount of private pensions for payment. Savings for a private pension is a long-term investment and aims to preserve a certain level of the investor's standard of living even in times when monthly incomes begin to fall due to retirement. The advantage of investing in a voluntary pension fund compared to individual investment is that it is possible to diversify the risk on a larger number of securities with larger funds invested. Full article
2 pages, 167 KiB  
Proceeding Paper
Impact of COVID-19 on Digital Consumer Behavior in the Western Balkans
by Vladimir Petkovski and Amina Mulic
Proceedings 2023, 85(1), 28; https://doi.org/10.3390/proceedings2023085028 - 22 Mar 2023
Viewed by 737
Abstract
COVID-19, caused health and economic problems in almost all countries. This crisis has caused unprecedented supply and demand shocks and led to significant changes in people’s behavior and spending. Demand depends on consumer behavior, which may have changed with the outbreak of the [...] Read more.
COVID-19, caused health and economic problems in almost all countries. This crisis has caused unprecedented supply and demand shocks and led to significant changes in people’s behavior and spending. Demand depends on consumer behavior, which may have changed with the outbreak of the pandemic. Consumer Behavior is a process of analyzing the causes and patterns of consumer behavior when purchasing products and services. The article analyzes the changes in consumer behavior during the COVID-19 pandemic in the Western Balkans. Full article
3 pages, 165 KiB  
Proceeding Paper
Digitalization of the Macedonian Economy in the Post-COVID-19 Pandemic
by Iskra Stancheva Gigov and Klimentina Poposka
Proceedings 2023, 85(1), 29; https://doi.org/10.3390/proceedings2023085029 - 22 Mar 2023
Viewed by 812
Abstract
Paper aims to elaborate the digitalization process in Macedonian Economy in the period after COVID-19 crisis, particularly aligned with the digitally skilled population and highly skilled digital professions, as well as the digital transformation of businesses. The methodological approach is quantitative and qualitative [...] Read more.
Paper aims to elaborate the digitalization process in Macedonian Economy in the period after COVID-19 crisis, particularly aligned with the digitally skilled population and highly skilled digital professions, as well as the digital transformation of businesses. The methodological approach is quantitative and qualitative resulting from the very nature of the research question. The results demonstrated low level of digitalization both with businesses and population in the Macedonian economy after the outbreak of the pandemic. Full article
4 pages, 498 KiB  
Proceeding Paper
Investigating the Factors Which Determine the Adoption of Mobile Banking Apps by Youth: The Case of Kuwait and Serbia
by Faidon Theofanidis and Massouma Rahat
Proceedings 2023, 85(1), 31; https://doi.org/10.3390/proceedings2023085031 - 23 Mar 2023
Viewed by 869
Abstract
The research objective of the study is to assess the impact of perceived ease of use, perceived usefulness, personal innovativeness, perceived risk, and social influence on the intention to use mobile banking applications by university students in Kuwait and Serbia. Preliminary (Kuwait sample [...] Read more.
The research objective of the study is to assess the impact of perceived ease of use, perceived usefulness, personal innovativeness, perceived risk, and social influence on the intention to use mobile banking applications by university students in Kuwait and Serbia. Preliminary (Kuwait sample size = 51, Serbia sample size = 31) descriptive statistics and comparisons of means between Kuwait and Serbia confirmed that Kuwaitis perceive mobile banking as related to higher risk compared to Serbians, explaining why Serbians have a more positive attitude towards mobile banking and higher intention to use it. Full article
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3 pages, 158 KiB  
Proceeding Paper
Business-To-Business Wasta Relations
by Omar AlHussainan
Proceedings 2023, 85(1), 32; https://doi.org/10.3390/proceedings2023085032 - 23 Mar 2023
Viewed by 651
Abstract
This study’s goal is to objectively look at the negative aspects of business-to-business (B2B) connections in established global business models that rely on robust networks. The partial least squares structural equation model is utilized for data analysis, and the design and technique employed [...] Read more.
This study’s goal is to objectively look at the negative aspects of business-to-business (B2B) connections in established global business models that rely on robust networks. The partial least squares structural equation model is utilized for data analysis, and the design and technique employed for this study apply a questionnaire survey to gather data from buyers in 224 Kuwaiti enterprises. The social exchange theory was the basis for the research, which examined the connections between B2B wasta, relationship satisfaction, creativity, and efficiency. The results demonstrate that, in spite of the notion that wasta, when used in B2B partnerships, delivers long-term advantages, it has a detrimental effect on the efficiency of the organization. By highlighting significant challenges connected to the complex nature of B2B interactions, the study adds to the body of knowledge already available on B2B relationships. The study extended our present understanding of the application of SET in B2B wasta partnerships by confirming the relevance of relational and innovative advantages above economic repercussions. Full article
3 pages, 171 KiB  
Proceeding Paper
Individuals’ Acceptance and Behavior towards Online Banking in Kuwait
by Nissi Yamen
Proceedings 2023, 85(1), 33; https://doi.org/10.3390/proceedings2023085033 - 27 Mar 2023
Viewed by 875
Abstract
This research aims to determine key drivers for intention to use digital banking services, i.e., e-banking, m-banking in Kuwait. Data was collected from 202 bank customers using a questionnaire. All items were measured by a 5-point Likert scale. Factor analysis was used, identified [...] Read more.
This research aims to determine key drivers for intention to use digital banking services, i.e., e-banking, m-banking in Kuwait. Data was collected from 202 bank customers using a questionnaire. All items were measured by a 5-point Likert scale. Factor analysis was used, identified the following variables: 1. Perceived usefulness, 2. Perceived ease of use, 3. Perceived risk, 4. Subjective norm, 5. Perceived behavioral control, 6. Trust, 7. Word-of-Mouth, 8. Attitude, and 9. Intention. Average scores concluded that respondents gave highest value for usefulness of digital banking services. Generally, respondents worry about their privacy, especially providing personal information, and fear of phishing. Full article
3 pages, 167 KiB  
Proceeding Paper
Prediction of the Factors Affecting the Permanence of Knowledge in Mathematics Using Soft Computing
by Snežana Gavrilović, Jelena Stojanović and Nebojša Denić
Proceedings 2023, 85(1), 34; https://doi.org/10.3390/proceedings2023085034 - 27 Mar 2023
Viewed by 754
Abstract
In this scientific research work, the possibilities of applying artificial intelligence of neural networks, i.e., Adaptive Neuro-Fuzzy Inference System (ANFIS) methodology will be presented and explored as a support in teaching mathematics in predicting the durability of knowledge. The results of the research [...] Read more.
In this scientific research work, the possibilities of applying artificial intelligence of neural networks, i.e., Adaptive Neuro-Fuzzy Inference System (ANFIS) methodology will be presented and explored as a support in teaching mathematics in predicting the durability of knowledge. The results of the research show that it is through the use of these sophisticated technologies that students’ achievements in mathematics can be improved, and that research in this direction is very much needed. Full article
3 pages, 182 KiB  
Proceeding Paper
Autonomous Vehicles: A Value Proposition for Emerging Markets—The Case of Kuwait
by Sam Toglaw, Andri Ottesen and Yamen Nissi
Proceedings 2023, 85(1), 35; https://doi.org/10.3390/proceedings2023085035 - 27 Mar 2023
Viewed by 1113
Abstract
The advancements in autonomous driving technology are triggering a worldwide disruption to the transportation industry. In the state of Kuwait where people enjoy high financial power, there is a market for introducing a wide range of high-tech vehicles with various levels of autonomous [...] Read more.
The advancements in autonomous driving technology are triggering a worldwide disruption to the transportation industry. In the state of Kuwait where people enjoy high financial power, there is a market for introducing a wide range of high-tech vehicles with various levels of autonomous driving. This study follows a qualitative approach based on focus groups and semi-structured interviews with individual and corporate customers, including mainly taxi, food, parcel and cargo companies. It explores the most appealing autonomous features to those segments based on Osterwalder’s Value Proposition Canvas. Results indicate that individual drivers, taxi companies and domestic cargo delivery companies perceive potential values in buying level-3 autonomous vehicles (AVs), which provide conditional automation that enables the vehicle to drive itself under the supervision of the human driver. On the other hand, respondents see appealing market opportunities for level-4 driverless vehicles in controlled areas belonging to the oil sector, as well as those at marine ports and airports. Full article
3 pages, 196 KiB  
Proceeding Paper
Customer Relationship Management: A Key Factor in Banks’ Competitiveness in Modern Business
by Ivana Domazet and Sladjana Neogradi
Proceedings 2023, 85(1), 36; https://doi.org/10.3390/proceedings2023085036 - 29 Mar 2023
Viewed by 1421
Abstract
This paper investigates the degree of implementation of the customer relationship management (CRM) concept in Serbian banks. The CRM strategy is extremely important in the financial services sector, given the number of clients and their rapidly changing and evolving needs. The applied research [...] Read more.
This paper investigates the degree of implementation of the customer relationship management (CRM) concept in Serbian banks. The CRM strategy is extremely important in the financial services sector, given the number of clients and their rapidly changing and evolving needs. The applied research method is an online survey of bank clients, i.e., the collection of descriptive data based on structured questionnaires. The research results showed the extent to which banks effectively use the CRM model. CRM is mostly used for personalized communication with clients, especially with VIP clients who have higher than average importance for banks’ operations. In addition, the research results showed that banks improve and integrate their communication and sales channels and train employees to use CRM tools that will enable them to cross-sell while retaining existing and attracting new customers. Full article
3 pages, 174 KiB  
Proceeding Paper
The Importance of Digital Skills in Implementing Tourism Public Policies in the Republic of Serbia
by Aleksandra Bradić-Martinović
Proceedings 2023, 85(1), 37; https://doi.org/10.3390/proceedings2023085037 - 03 Apr 2023
Viewed by 651
Abstract
Serbia has recognized the potential of the tourism sector, which is visible through the adopted public policies in this area. However, the question arises as to whether the conditions necessary for their fulfillment have been established. This pilot study aims to assess whether [...] Read more.
Serbia has recognized the potential of the tourism sector, which is visible through the adopted public policies in this area. However, the question arises as to whether the conditions necessary for their fulfillment have been established. This pilot study aims to assess whether the level of digital literacy of Serbian citizens is a barrier or an opportunity for the implementation of actions and initiatives recommended by the public sector as part of tourism-related public policies. The results indicate that the general level of digital skills of the population of Serbia is not a supporting factor for the implementation of measures foreseen by public policies in this area. Full article
2 pages, 164 KiB  
Proceeding Paper
Digital Skills among Women in Tourism in Serbia
by Jelena Banović
Proceedings 2023, 85(1), 38; https://doi.org/10.3390/proceedings2023085038 - 03 Apr 2023
Viewed by 694
Abstract
The introduction of digitization into the economy has significantly altered working methods. New technologies have a significant impact on labor market conditions, business dynamics, and the skills required to stay in the market. In order for an individual to maintain in the labor [...] Read more.
The introduction of digitization into the economy has significantly altered working methods. New technologies have a significant impact on labor market conditions, business dynamics, and the skills required to stay in the market. In order for an individual to maintain in the labor market, certain new skills are needed. All members of the labor market must adjust to the new situation. Otherwise, there is a chance of being unemployed. When it comes to digital skills in the labor market, vulnerable groups, including women, must be prioritized. It is necessary to assess their digital skills in order to verify their abilities and potentially work on improving them in order to stay at work or get a promotion on new projects. Full article
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