Skills and Motivation Factors of Generation Z for Creating Successful Employer Branding Strategies †
Abstract
:1. Objectives
2. Methodology
- the first part of the questionnaire includes the socio-demographic characteristics of the respondents;
- the second part of the questionnaire includes the DNAS (Digital Natives Assessment Scale) [8];
- the third part of the questionnaire includes the Executive Skills Questionnaire scale [9];
- the fourth part of the questionnaire is devoted to the Scale Development in Employer Branding [10];
- the last part of the questionnaire includes Herzberg’s motivation scale [11].
3. Results
- Determine what level of digital skill members of Generation Z possess.
- Determine the level of executive skills of members of Generation Z, their mean values, and the correlation between them.
- Determine what members of Generation Z prefer in an employer, and then show the relationship between the skills they possess and job satisfaction.
- Determine the basic motivation factors of members of Generation Z at work, as well as whether they are more motivated by material or non-material factors.
- Determine the correlation between the level of digital and executive skills, as well as motivation factors, and expectations from the employer.
4. Implication
5. Originality Value
6. Contribution
Author Contributions
Funding
Informed Consent Statement
Data Availability Statement
Conflicts of Interest
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Vujović, T.; Tripković, A. Skills and Motivation Factors of Generation Z for Creating Successful Employer Branding Strategies. Proceedings 2023, 85, 13. https://doi.org/10.3390/proceedings2023085013
Vujović T, Tripković A. Skills and Motivation Factors of Generation Z for Creating Successful Employer Branding Strategies. Proceedings. 2023; 85(1):13. https://doi.org/10.3390/proceedings2023085013
Chicago/Turabian StyleVujović, Tanja, and Anđelka Tripković. 2023. "Skills and Motivation Factors of Generation Z for Creating Successful Employer Branding Strategies" Proceedings 85, no. 1: 13. https://doi.org/10.3390/proceedings2023085013