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Article

Using Social Media to Detect Fake News Information Related to Product Marketing: The FakeAds Corpus

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Computer Science and Engineering Department, Yanbu University College, Royal Commission for Jubail and Yanbu, Yanbu Industrial City 41912, Saudi Arabia
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Computer Science Department, King Abdul Aziz University, Jeddah 21589, Saudi Arabia
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Data Management Specialist, Ministry of Interior, Public Security, Riyadh 12732, Saudi Arabia
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Data Analyst Specialist, Princess Norah University, Riyadh 11671, Saudi Arabia
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Author to whom correspondence should be addressed.
Academic Editors: Gianni Costa and Riccardo Ortale
Received: 25 February 2022 / Revised: 27 March 2022 / Accepted: 30 March 2022 / Published: 7 April 2022
(This article belongs to the Special Issue Automatic Disinformation Detection on Social Media Platforms)
Nowadays, an increasing portion of our lives is spent interacting online through social media platforms, thanks to the widespread adoption of the latest technology and the proliferation of smartphones. Obtaining news from social media platforms is fast, easy, and less expensive compared with other traditional media platforms, e.g., television and newspapers. Therefore, social media is now being exploited to disseminate fake news and false information. This research aims to build the FakeAds corpus, which consists of tweets for product advertisements. The aim of the FakeAds corpus is to study the impact of fake news and false information in advertising and marketing materials for specific products and which types of products (i.e., cosmetics, health, fashion, or electronics) are targeted most on Twitter to draw the attention of consumers. The corpus is unique and novel, in terms of the very specific topic (i.e., the role of Twitter in disseminating fake news related to production promotion and advertisement) and also in terms of its fine-grained annotations. The annotation guidelines were designed with guidance by a domain expert, and the annotation is performed by two domain experts, resulting in a high-quality annotation, with agreement rate F-scores as high as 0.815. View Full-Text
Keywords: social media; fake news; corpus construction; text mining social media; fake news; corpus construction; text mining
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MDPI and ACS Style

Alnazzawi, N.; Alsaedi, N.; Alharbi, F.; Alaswad, N. Using Social Media to Detect Fake News Information Related to Product Marketing: The FakeAds Corpus. Data 2022, 7, 44. https://doi.org/10.3390/data7040044

AMA Style

Alnazzawi N, Alsaedi N, Alharbi F, Alaswad N. Using Social Media to Detect Fake News Information Related to Product Marketing: The FakeAds Corpus. Data. 2022; 7(4):44. https://doi.org/10.3390/data7040044

Chicago/Turabian Style

Alnazzawi, Noha, Najlaa Alsaedi, Fahad Alharbi, and Najla Alaswad. 2022. "Using Social Media to Detect Fake News Information Related to Product Marketing: The FakeAds Corpus" Data 7, no. 4: 44. https://doi.org/10.3390/data7040044

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