Next Article in Journal
Corporate Governance, Shariah Governance, and Credit Rating: A Cross-Country Analysis from Asian Islamic Banks
Next Article in Special Issue
A Field Study on the Impacts of Implementing Concepts and Elements of Industry 4.0 in the Biopharmaceutical Sector
Previous Article in Journal
Navigating Innovation Success through Projects. Role of CEO Transformational Leadership, Project Management Best Practices, and Project Management Technology Quotient
Article

Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

1
Department of Theory and Economic History, University Malaga, 29013 Malaga, Spain
2
Department of Market Research and Quantitative Methods, ESIC, Business and Marketing School, 28223 Pozuelo de Alarcón (Madrid), Spain
3
Department of Communication, University of Vic, 08500 Vic, Spain
*
Author to whom correspondence should be addressed.
J. Open Innov. Technol. Mark. Complex. 2020, 6(4), 169; https://doi.org/10.3390/joitmc6040169
Received: 4 November 2020 / Revised: 26 November 2020 / Accepted: 27 November 2020 / Published: 29 November 2020
(This article belongs to the Special Issue Big Data Research for Open Innovation)
This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019. The used methodology was big-data analysis through the Union Metrics and Twlets tools, as well as content analysis of posts related to the fires written by seven relevant accounts on the days when the fires were active, which was between 17 August and 26 September, when 9636.40 hectares were burned. The accounts selected for analysis were the following: Ángel Víctor Torres, autonomous president; Canary Islands Government; Civil Protection of Las Palmas; Military Emergency Unit of the Spanish Army; Delegation of the Spanish Government in the Canary Islands; Citizen’s Service of the Canary Islands Government; and the information account of the Security and Emergency area of the Canary Islands Government. The study concludes that the Canary Islands authorities did not use social media as a preventive element, but almost exclusively as a live-information channel. Future recommendations are presented for the management of social media during natural disasters. View Full-Text
Keywords: natural disasters; big data; social media; Canary Island; forest fire natural disasters; big data; social media; Canary Island; forest fire
Show Figures

Figure 1

MDPI and ACS Style

Zamarreño-Aramendia, G.; Cristòfol, F.J.; de-San-Eugenio-Vela, J.; Ginesta, X. Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands. J. Open Innov. Technol. Mark. Complex. 2020, 6, 169. https://doi.org/10.3390/joitmc6040169

AMA Style

Zamarreño-Aramendia G, Cristòfol FJ, de-San-Eugenio-Vela J, Ginesta X. Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands. Journal of Open Innovation: Technology, Market, and Complexity. 2020; 6(4):169. https://doi.org/10.3390/joitmc6040169

Chicago/Turabian Style

Zamarreño-Aramendia, Gorka, F. J. Cristòfol, Jordi de-San-Eugenio-Vela, and Xavier Ginesta. 2020. "Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands" Journal of Open Innovation: Technology, Market, and Complexity 6, no. 4: 169. https://doi.org/10.3390/joitmc6040169

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop