Annually, it is estimated that about 4 billion units of consumer electronics for mobile communications are produced worldwide. This could lead to various ecological imbalances unless the design and disposal of the products are handled optimally. To illustrate how industry looks at and responds to the increasing social awareness, this article describes how sustainability is successfully implemented in practice at a large Chinese company, developing and producing various kinds of electronic products used for communication. It also describes how a variety of eco-innovations and business models contribute to reducing the environmental impact; for example, through increased recovery and recycling. A new kind of eco-design procedure is presented along with a new methodology which shows how a mobile phone gradually becomes more sustainable from one generation to the next. The issues with and set-up of new eco-labeling schemes for mobile phones, eco-rating, is described in detail. The conclusion is that due to high competition between companies, the industry acts resourcefully and a lot is done to the save the ecological environment.
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