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Developing Mid-Tier Supply Chains (France) and Values-Based Food Supply Chains (USA): A Comparison of Motivations, Achievements, Barriers and Limitations
Open AccessArticle

Values-Based Supply Chains as a Strategy for Supporting Small and Mid-Scale Producers in the United States

1
Deputy Director at the Sustainable Agriculture Research and Education Program, University of California, Davis, CA 95616, USA
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Department of Agricultural and Resource Economics and UC Small Farm Progam, University of California, Davis, CA 95616, USA
1
(Veritable Vegetable, San Francisco, CA, USA)
*
Author to whom correspondence should be addressed.
Academic Editors: Giaime Berti, Moya Kneafsey, Larry Lev, Irene Monasterolo and Sergio Schneider
Agriculture 2016, 6(3), 39; https://doi.org/10.3390/agriculture6030039
Received: 12 June 2016 / Revised: 9 August 2016 / Accepted: 12 August 2016 / Published: 22 August 2016
Consumers are increasingly interested in the “values” associated with the food they eat and are often willing to pay more for food for which there is a “story” that links farm to fork. The “values” associated with these foods may be that they are locally produced, by small or mid-scale farms, or use production practices that enhance the environment. Wholesale channels that provide marketing options for small and mid-scale producers and support these values are referred to as “values-based supply chains” (VBSCs). Goals of VBSCs are to: (1) provide greater economic stability for producers and others along the supply chain; and (2) provide high quality, regional food to consumers. After a brief overview of VBSCs, we then describe three cases—a specialty food manufacturer, a natural food cooperative and a regional “food hub”—representing different entry points along the food supply chain. We analyze them regarding the common benefits of VBSCs: transparency, fair prices to farmers and ease of purchasing from small and mid-scale producers. We conclude with common themes that emerge for VBSCs of the future and what it will take to strengthen them within regional food systems. View Full-Text
Keywords: specialty foods; values-based supply chains; small scale farms; mid-scale farms; agriculture of the middle; values-based marketing; local foods specialty foods; values-based supply chains; small scale farms; mid-scale farms; agriculture of the middle; values-based marketing; local foods
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MDPI and ACS Style

Feenstra, G.; Hardesty, S. Values-Based Supply Chains as a Strategy for Supporting Small and Mid-Scale Producers in the United States. Agriculture 2016, 6, 39.

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