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Journal: Adm. Sci., 2024
Volume: 14
Number: 112

Article: Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment
Authors: by Michaela Pöhlmann, Jürgen Seitz, Carmen Jambrino-Maldonado and Carlos de las Heras-Pedrosa
Link: https://www.mdpi.com/2076-3387/14/6/112

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