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Journal: Adm. Sci., 2024
Volume: 14
Number: 112
Article:
Conceptualizing Agile Branding: Dimensions and Antecedents for Managing Brands in a Dynamic Environment
Authors:
by
Michaela Pöhlmann, Jürgen Seitz, Carmen Jambrino-Maldonado and Carlos de las Heras-Pedrosa
Link:
https://www.mdpi.com/2076-3387/14/6/112
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