Consumers’ Concerns and Perceptions of Farm Animal Welfare
Animal Production Department, Veterinary Faculty, University of León, Campus de Vegazana, 24071 León, Spain
Medicine, Surgery and Anatomy Veterinary Department, Veterinary Faculty, University of León, Campus de Vegazana, 24071 León, Spain
Production and Health Animal, Public Health Veterinary and Science and Technology of Food Department, Veterinary Faculty, Cardenal Herrera-CEU University, C/Tirant lo Blanc, 7, 46115 Alfara del Patriarca, Valencia, Spain
Author to whom correspondence should be addressed.
Received: 31 January 2020
Revised: 17 February 2020
Accepted: 25 February 2020
Published: 27 February 2020
In the current socioeconomic situation, consumers’ concerns about farm animal welfare can prevent them from buying some products, and this influences the sustainability of intensive systems. Consumers perceive the need to increase the level of welfare in farm animals, despite the fact that their level of knowledge about farming and animal welfare issues is relatively low. Consumers concerns are not equally distributed among the different farm species, nor is there consistency in the willingness to pay to enhance animal welfare. Therefore, farmers, businesses, and members of the food chain need to be informed of the evolution of public perceptions and consumer concerns to make informed decisions that help them improve their sustainability, social responsibility, and public credibility, which will allow them to maintain their social license through social ethical approval.