2.2. Subject of Research
The passenger vehicles used in this research were produced in 2024, belong to the market segment C (compact car segment) and represent different drive variants of the same model and brand V = {vi: i = 1, 2, …,5}, namely:
v1—a vehicles with an electric engine (BEV).
v2—a vehicle with a hybrid drive (MHEV).
v3—a vehicle with a plug-in hybrid drive (PHEV).
v4—a vehicle with a spark ignition engine (SI).
v5—a vehicle with a compression ignition engine (CI).
The author identified the vehicles for the study based on secondary research he conducted in 2025 among long-term rental operators operating in Poland. Based on this research, it was determined that in 2024, the number of vehicles offered as part of long-term rental services was over 270,000, the vast majority of which were passenger cars (
Figure 3), including Skoda, Toyota, Kia, and Hyundai vehicles.
The Polish long-term rental market was not chosen by chance. Its systematic development has been observed for many years. This is confirmed by data for the first quarter of 2025. Fleet operators purchased and registered 6.7% more new vehicles than a year earlier, and the number of cars they rented during the same period increased by 7.3% year-on-year [
93] (
Figure 4).
The analysis considered a set of criteria for evaluating the
v-th variant: economic, technical, environmental, and social, which are important from the perspective of vehicle fleet managers and customers. Based on this, a tool was proposed to support the selection of optimal vehicles, the structure of which is presented in
Figure 5.
The developed solution is comprehensive, reflecting various aspects related to vehicle selection. It is flexible, allowing it to be used for various vehicle classes, tailored to the specific needs of long-term rental companies. It is also simple and quick to implement. It can therefore serve as a practical tool for both current and future long-term vehicle rental service providers in optimizing and modernizing their fleets, as well as for end users, supporting them in selecting suppliers with vehicles that meet their preferences and expectations.
2.3. Selection of Criteria
In the process of multi-criteria evaluation of decision-making options, the proper selection of evaluation criteria for the established options is crucial, as they will enable a reliable and discriminating comparison of the analyzed alternatives. According to the Multi-Criteria Decision Analysis (MCDMA) approach, it is possible to take into account both quantitative and qualitative parameters, with the latter requiring prior quantification to ensure the comparability of criteria (assessments) [
94].
In this study, a set of seven evaluation criteria was adopted, G = {gk: k = 1, …, 7}, including six quantitative measures and one qualitative discrete criterion. These criteria represent the key factors influencing decision-making by fleet operators and long-term rental clients.
The selection of criteria was based on the literature [
95], supplemented by recommendations from a group of experts and the author’s arbitrary recommendations.
The expert team consisted of specialists representing long-term vehicle rental companies operating in the Polish market, including fleet managers, purchasing coordinators, and decision-makers responsible for vehicle selection and fleet policy. All experts had at least 8–12 years of professional experience in fleet management, operational planning, and purchasing decision-making in vehicle propulsion technologies. Their practical knowledge and direct involvement in long-term rental processes ensured that the evaluation criteria reflected actual market practices and operational requirements.
The experts assessed the decision-making criteria and options individually, which allowed them to avoid groupthink.
At the same time, the set of criteria (ratings) was ensured to meet the requirements of exhaustiveness, uniqueness of criteria, consistency of assessment, and minimizing the number of criteria to a level that would allow for differentiation between the evaluations of individual alternatives [
2,
3].
The selected criteria were divided into economic, environmental, technical, and social (
Figure 6) and described using data from industry reports, vehicle specifications published by manufacturers, and benchmarking analyses available in public sources such as automotive databases and expert publications.
The set of evaluations of decision options based on the established evaluation criteria is therefore as follows:
The selection of evaluation criteria reflects the specific decision-making process of fleet operators in the long-term rental sector and the variability of economic and technical parameters over time.
Economic criteria, including purchase and operating costs, are crucial because fleet profitability is directly determined by the TCO (Total Cost of Ownership). These parameters are characterized by high variability (e.g., fuel and electricity prices), which increases the importance of considering them in the variant evaluation process.
Technical criteria refer to the functional characteristics of vehicles, such as range and energy consumption. These determine the ability to perform specific transport tasks under predictable operating conditions. Their importance is particularly significant for corporate fleets, where route repeatability and reliability directly impact ongoing workflow and downtime costs.
The environmental criterion, although presented in a discrete form, reflects growing regulatory pressure and customer expectations regarding reduced emissions. Its role has steadily increased over time due to tightening EU standards, city policies, and ESG reporting requirements, which are gradually changing fleet operator preferences. Meanwhile, the social criterion has been defined as a set of “soft” benefits and conveniences offered to vehicle users under regulations and local policies (e.g., free parking in paid parking zones, access to bus lanes). In this study, this criterion was presented in a discrete form (0/1), where a value of 1 indicates that a given drive option benefits from specific privileges in the analyzed context, while a value of 0 indicates that such privileges do not exist. It should be emphasized that these privileges are strongly dependent on local and regulatory conditions and their validity over time (for example, access to bus lanes for BEVs is planned until 1 January 2026). Therefore, the social criterion serves as a contextual indicator in the model, influencing the practical attractiveness of the option in the short and medium term, but its importance may change significantly with changes in policies and regulations.
Incorporating these four groups of criteria allows for the capture of both current choice determinants and their potential evolution over time, ensuring consistency between industry practice and the theoretical foundations of multi-criteria decision support methods.
2.3.1. Economic Criteria
The purchase price of a vehicle is the highest unit cost throughout the entire ownership period. Regardless of list prices, buyers, especially institutional ones, can receive a number of additional discounts and bonuses, including those related to purchasing multiple vehicles at once or establishing a long-term relationship with a given supplier.
Due to the broad and difficult-to-standardize scope of such individual commercial arrangements, the purchase cost of the tested vehicles was determined solely based on official data provided by the manufacturer [
96].
Administrative costs, which include all expenses related to vehicle registration and branding, were omitted from the analysis because they do not differentiate between electric and combustion vehicles.
Vehicle depreciation is the difference between the vehicle’s initial value and its residual value after a specified period of use. It reflects the decline in the vehicle’s value over time, resulting from its physical and moral wear and tear, as well as market changes (e.g., demand, technological development, or legal regulations) [
97]. For the purposes of this study, the depreciation of the analyzed vehicles was determined for a 36-month period using the “INFO-PROGNOZA” computer program for estimating the residual value of vehicles on the Polish market [
98]. According to [
99], most long-term vehicle lease agreements are concluded for a period of 3 years.
In this analysis, the total operating costs of vehicle Cekspl incurred by the long-term rental operator in the year under review include the costs of vehicle insurance, periodic technical inspections, service packages, repairs, and tire costs.
The cost of fuel or energy consumption was identified as a separate evaluation criterion because it is borne by the end user, and therefore
where
t—year of operation.
—the annual cost of the insurance package for OC (Third Party Liability), AC/KR (Auto Casco and Theft) and NNW (Personal Accident Insurance) was adopted based on the offer of the car importer.
In Poland, the insurance rate for a given vehicle is determined based on many factors, including the vehicle’s value, engine power, vehicle model, and intended use. Third-party liability insurance (OC) is mandatory, but to ensure full coverage for damage resulting from collisions, natural disasters, vehicle theft, or vandalism, as well as to protect the life and health of the driver and passengers, comprehensive (AC) and personal accident (NNW) insurance premiums must also be paid. The analysis takes all of these components into account.
Currently, insurance premiums for electric vehicles are higher than for their conventional counterparts, primarily due to the vehicle’s higher initial value. The analysis used actual premiums for the vehicles studied, as reported in their insurance policies.
Another cost incurred by long-term rental operators is periodic technical inspections of vehicles
. According to applicable Polish regulations, a newly registered vehicle is subject to its first mandatory technical inspection within three years of its initial registration, another after two years, and then annually. Therefore, the analysis, covering 36 months of operation, included only one technical inspection—in the third year of use. The cost of the inspection was assumed at the currently applicable rate, i.e., PLN 99 (including the registration fee) [
100].
Service costs service related to operation depend on the type of vehicle, purpose, distance traveled annually and include all repairs and replacements of consumables in the vehicle, e.g., brake pads, throughout the entire period of use.
Service costs are lower for electric cars, which is due to the fact that electric vehicles have fewer moving parts, for example, there are no engine oil or fuel filters to replace (
Table 1). Brake disks and pads also wear much slower due to the significant braking potential of the electric machine [
101,
102].
This study assumes sample market rates for individual repairs and estimates the expected replacement frequency based on manufacturer data and service company recommendations (including the planned replacement of braking system components: front disks and pads at 30,000 km and rear disks at 60,000 km).
Among the recurring costs associated with vehicle use, it is also important to highlight expenses for ongoing vehicle maintenance. This is a specific amount allocated to keeping the vehicle clean and replenishing basic operating fluids (coolant, brake fluid, windshield washer fluid, and transmission oil). Such costs were not included in this study because they are borne by the person renting the vehicle.
The annual tire cost tires includes the purchase of a set of tires every 45,000 km and seasonal replacement twice a year. Unit tire prices and replacement costs were determined based on available market data.
The costs of a 100 km trip were determined based on the consumption of the energy carrier used to propel the vehicle, in accordance with the vehicle’s technical parameters [
104]. Long-term rental vehicles travel different routes with different driving dynamics, which results from factors such as the driver’s driving style and road conditions. To determine the costs of a 100 km trip, electricity consumption and fuel consumption were averaged to ensure a consistent value for the entire analysis period, i.e., 3 years. The costs of refueling combustion vehicles and charging electric vehicles were determined for mixed driving, based on market data applicable in Poland in 2025, taking into account retail prices for individual customers. The costs of charging electric vehicles were calculated assuming a typical charging cycle (from 20% to 80% battery capacity) at publicly available charging stations in Poland, while average energy consumption was based on data regarding battery capacity and the manufacturer’s declared average WLTP (Worldwide Harmonized Light-Duty Vehicles Test Procedure) range.
The model does not make any assumptions regarding a possible increase in vehicle operating costs.
2.3.2. Technical Criterion
Vehicle range is defined as the maximum distance a vehicle can travel on a single fuel tank or full battery charge. Data is based on manufacturer declarations and test standards (WLTP—Worldwide Harmonized Light Vehicles Test Procedure) [
96].
2.3.3. Social Criterion
Privileges are defined as additional facilities and amenities offered to vehicle users under applicable legal regulations and local transport policies, known as “soft” support mechanisms. This particularly applies to the benefits granted to BEV users resulting from activities promoting electromobility.
Section 1 of Article 39 of the Act on Electromobility and Alternative Fuels states that in a municipality with a population of over 100,000, for the downtown area or part thereof, constituting a cluster of intensive developments within the downtown area, as defined in the local spatial development plan, or in the absence thereof, in the municipality’s study of conditions and directions of spatial development, a clean transport zone may be established within the area encompassing roads managed by the municipality, restricting entry to vehicles other than electric, hydrogen-powered, or natural gas-powered vehicles (the combustion of which (residual amounts of sulfur compound pollution) reduces SOx emissions but also causes CO
2 emissions as a greenhouse gas).
Another benefit granted to BEV users is the ability to park free of charge in paid parking zones in cities [
105], without the need for any additional vehicle markings, such as stickers or license plates.
Another incentive to encourage drivers to use electric cars in Poland is the ability to drive such vehicles in bus lanes designated by the road authority until January 1, 2026 [
106].
Therefore, the analysis assumes
2.3.4. Environmental Criterion
CO
2 emissions were determined for the vehicle’s use phase. For electric vehicles, the emission value was estimated taking into account the Polish energy mix [
96,
107,
108,
109,
110,
111,
112,
113,
114,
115].
Table 2 presents the input data used to evaluate vehicles with different powertrain types in long-term rental systems.
2.4. Method Selection
Due to the huge variety of available multi-criteria decision support methods MCDA, including both classical pari-comparison techniques and modern reference methods, i.e., SPOTIS, COMET, RANCOM, SIMUS, each of which has specific advantages, disadvantages and limitations [
116,
117,
118,
119,
120,
121,
122], it is necessary to conduct a detailed qualitative analysis to select the appropriate tool for the decision-making problem under consideration. It has been observed that using the same input data, i.e., variant evaluations, criterion weights, and different MCDMA methods, different results can be obtained [
123,
124,
125,
126,
127,
128,
129,
130]. Consequently, the method selection itself can be treated as a multi-criteria problem [
13,
117].
For this reason, it is justified to use formal procedures supporting the selection of an appropriate multi-criteria evaluation method [
131,
132,
133,
134,
135,
136]. In this study, the Tecle model [
137] was used, based on which it was determined that the most appropriate multi-criteria method for the analyzed problem is the Analytic Hierarchy Process (AHP). A diagram of the selection of a multi-criteria optimization method depending on the conditions is presented in
Figure 7.
The AHP method was ultimately selected as the analytical tool due to the specific nature of the problem under consideration and the nature of the available data. First, AHP allows for the simultaneous consideration of quantitative, qualitative, and discrete criteria, which is particularly important given the heterogeneous data structure encompassing costs, technical parameters, and binary criteria. Second, the method provides a hierarchical model structure, facilitating the interpretation and transparency of results for fleet decision-makers. Third, AHP is one of the few MCDA methods that allows for the formal assessment of the consistency of expert assessments, which was crucial due to the use of individual, rather than group, expert opinions.
Modern MCDA methods, such as SPOTIS and COMET, while offering numerous advanced computational mechanisms (including resistance to ranking inversion and modeling of ideal reference profiles), require a clear definition of the ideal/anti-ideal for each criterion or characteristic object structure and extensive rule bases. In the case of seven mixed criteria and limited input data availability, this would lead to a significant increase in computational complexity, a loss of interpretability, and difficulties in practical application by fleet operators. Rule-based and optimization methods (e.g., SIMUS) are particularly effective in situations with extensive continuous data sets, which this decision-making problem does not address.
In light of the above conditions, AHP proved to be the most adequate, transparent, and operationally useful tool for evaluating drive variants in the context of long-term rentals.