Advancing Energy Transition and Climate Accountability in Wisconsin Firms: A Content Analysis of Corporate Sustainability Reporting
Abstract
1. Introduction
- RQ1: To what extent do Wisconsin-based firms disclose information on energy consumption, renewable sourcing, and greenhouse gas emissions across Scopes 1–3?
- RQ2: How consistently do firms apply third-party verification and align their disclosures with recognized frameworks such as GRI 302 and GRI 305?
- RQ3: What impression management strategies (e.g., selective reporting, aspirational language) are employed in corporate sustainability reporting, and how do these practices influence perceived accountability and legitimacy?
- RQ4: How do variations in disclosure practices reflect alignment with Wisconsin’s Clean Energy Plan and its 2050 carbon-free target?
2. Theoretical Framework
3. Data and Methodology
3.1. Method
3.2. Data Sources
3.3. Indicator Classification, Coding, and Statistical Analysis
4. Results
4.1. Case Studies
4.2. Energy Indicator Disclosures
4.3. Climate Indicator Disclosures
4.4. The Relationship Between Energy and Climate Indicators with Annual Revenue
4.5. Third-Party Verification, Reporting Gaps, and Impression Management Strategies
- Narratives of Leadership and Differentiation: Firms in energy and industry often portray themselves as sectoral leaders, strategically emphasizing selective metrics or future achievements while omitting unresolved or underperforming areas (e.g., Scope 3).
- Future-Orientation and Goal Signaling: Cross-sector disclosures frequently invoke aspirational goals—such as carbon neutrality or alignment with science-based targets—without concurrent performance data or interim milestones. This allows companies to shift attention from current gaps to long-term ambition.
- Minimization Through Language Framing: Environmental impacts are frequently downplayed through terminologies such as “bridge fuel” or contextual comparisons suggesting that outcomes are consistent with industry norms. This tactic serves to normalize underperformance and mitigate reputational risk.
5. Discussion
- Disclosure Depth vs. GRI Standards- Even though most analyzed companies in Wisconsin disclosed at least some indicators—such as total energy consumption (GRI 302-1) or Scope 1 emissions (GRI 305-1)—many systematically omitted more complex metrics such as Scope 3 emissions, energy reductions (GRI 302-4), or disaggregated electricity sources. This finding is consistent with [15], who documented similar trends in the energy sector where reports emphasized more favorable, readable, and easily measurable indicators while omitting others that could expose inefficiencies or negative environmental impacts—a dynamic consistent with impression management and legitimacy theory. In contrast, case studies from European countries and the Baltic States [35] show more systematic alignment between corporate disclosures and national sustainability goals—often due to policy mandates and sectoral benchmarking. For example, Estonia and Lithuania demonstrated stronger corporate alignment with energy efficiency and decarbonization targets due to government-enforced CSR frameworks and regulatory pressure. These findings respond to RQ1 by demonstrating that Wisconsin firms disclose selectively, privileging easily quantifiable indicators (e.g., total energy, Scope 1) while omitting more complex or less favorable metrics, thereby prioritizing simplified accountability over comprehensive transparency.
- Verification and Report Credibility—Only a minority of Wisconsin companies subjected their reports to third-party assurance, despite the growing demand for credible, externally verified ESG data. This is a critical shortfall, as unverified reports risk serving as symbolic communication rather than substantive accountability mechanisms [12,15]. Comparative study indicates that companies with verified reports are more likely to disclose comprehensive energy and GHG data, including Scope 3 emissions, due to the assurance provider’s methodological rigor [15,16]. Legitimacy Theory. In Wisconsin’s context, this gap in verification weakens corporate contributions to the state’s Clean Energy Plan, which relies on measurable, verifiable commitments by both public and private entities to achieve a zero-carbon power sector by 2050 [12]. Without assured disclosures, it becomes difficult for regulators and stakeholders to track whether corporate practices align with statewide decarbonization trajectories and to legitimate their performance in climate and energy reporting [28]. This concern echoes the emphasis on verifiability in ISSB (IFRS S2) and TCFD frameworks, which explicitly require robust governance of climate-related reporting. These findings respond to RQ2 by showing that the lack of third-party verification undermines disclosure credibility, constrains comparability, and weakens alignment with policy goals.
- Impression Management and Strategic Framing -A salient pattern observed across firms in multiple sectors—particularly those with heightened public visibility—was the strategic construction of performance narratives, indicative of impression management dynamics. While many firms articulated high-level sustainability aspirations (e.g., net-zero carbon by 2050 or zero waste to landfill), a substantial proportion failed to operationalize these goals through measurable indicators or verifiable baselines. Common discursive elements included vague commitments such as “we are committed to sustainability,” which were frequently presented without quantifiable targets, timelines, or integration into core business metrics. Furthermore, certain firms foregrounded marginal achievements while omitting material disclosures, such as emissions from energy-intensive subsidiaries or Scope 3 value chain activities—revealing that these firms fall short in offsetting commitments [8,9]. These patterns are consistent with prior research [36], which argues that much of corporate sustainability reporting reflects weak sustainability paradigms, emphasizing symbolic legitimacy over substantive ecological accountability. In Wisconsin context, this tendency may be armored through the non-mandatory nature of ESG disclosures and the lack of regulatory enforcement. These findings respond to RQ3 by illustrating how firms employ impression management strategies—such as selective framing and aspirational goal signaling—to maintain legitimacy while avoiding full accountability.
- Alignment with Wisconsin’s Clean Energy Plan Goals and Pace Toward Energy Transition- The findings from Wisconsin-based firms align with those of Landrum and Ohsowski [37], indicating that many firms adopt weak sustainability postures, emphasizing symbolic commitments while neglecting verifiable metrics. Sectoral distinction is evident—utilities show relatively stronger alignment with policy targets, while service-sector firms lag significantly—mirroring global patterns of uneven climate accountability [12,15]. However, the pace of progress remains slow and uneven, serious concerns about Wisconsin’s ability to meet its 2050 carbon-free goal. Incremental efficiency gains, incomplete Scope 3 coverage, and low uptake of third-party verification suggest that most firms are progressing at a pace insufficient to meet science-based decarbonization benchmarks. This observation is consistent with international evidence that, despite the availability of established disclosure frameworks, corporate reporting often lags behind policy timelines and net-zero imperatives [19,23]. Furthermore, the limited engagement with Wisconsin’s Green Tier Program—even among firms—underscores a disconnect between state-level initiatives and corporate incentives [38]. These findings respond to RQ4 by demonstrating partial alignment with Wisconsin’s Clean Energy Plan but also exposing insufficient speed and depth of corporate adaptation to achieve the 2050 target.
- Toward Stronger Sustainability Reporting- The findings reinforce the concern that financial scale, while often presumed to correlate with disclosure quality, is not a reliable predictor of ESG transparency [39,40]. A modest but statistically significant inverse relationship was observed between annual revenue and energy disclosure (ρ = –0.29, p = 0.039), and no statistically significant association was found for climate disclosures (ρ = 0.078, p = 0.587). These echo critiques emphasize the symbolic nature of many disclosures and suggest that deeper forms of accountability are not guaranteed by firm size or economic performance alone [12,15]. Rather, disclosure quality seems to be shaped more by internal governance norms, stakeholder engagement processes, and the degree to which sustainability is espoused within strategic decision-making [13,18,27,41]. To address these gaps, we suggest that future reforms move beyond calls for more data and toward integrated frameworks that connect sustainability with financial reporting and governance structures. The Integrated Reporting (<IR>) Framework offers one such approach. By focusing on the relationships between financial capital and other forms of values—such as natural, human, and social capital—this model supports a more systemic understanding of how climate and energy strategies affect long-term organizational resilience and risk exposure [21,24]. In the context of Wisconsin’s Clean Energy Plan and similar policy commitments, this framework proposes a way to strengthen the link between corporate reporting and public climate goals. These findings respond to RQ2 and RQ4 by underscoring that financial scale alone does not drive disclosure quality, and that stronger integrated reporting frameworks are necessary to ensure alignment with state climate objectives.
6. Limitations and Future Research
7. Policy and Practice Implications
8. Conclusions
Supplementary Materials
Funding
Institutional Review Board Statement
Informed Consent Statement
Data Availability Statement
Acknowledgments
Conflicts of Interest
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Company | Sector | Headquarters (WI) | Sustainability Vision & Goals | ESG Frameworks | Main Products/Services |
---|---|---|---|---|---|
Alliant Energy | Energy | Madison, WI, USA | Net-zero carbon by 2050 | GRI, SASB, TCFD | Electricity and gas utility |
DairyLand Power Cooperative | Energy | La Crosse, WI, USA | Reduce GHG emissions 50% by 2030 | GRI, SASB | Electricity cooperative utility |
PCA | Manufacture | Tomahawk, WI, USA | Minimize waste and increase recycling | GRI | Paper packaging and pulp |
Harley Davidson | Manufacture | Milwaukee, WI, USA | Carbon neutrality goal by 2050 | SASB | Motorcycles and apparel |
Johnson Control | Manufacture | Milwaukee, WI, USA | Sustainable buildings and energy systems | GRI, SASB, TCFD | Building automation and HVAC systems |
Kohler | Manufacture | Kohler, WI, USA | Net positive by 2035 | GRI | Kitchen and bath products |
Michels | Manufacture | Brownsville, WI, USA | Environmental responsibility in infrastructure | GRI | Infrastructure & pipeline construction |
Molson | Food & Beverage | Milwaukee, WI, USA | Reduce emissions and water use | GRI, SASB | Beer and beverages |
Northwestern Mutual | Finance | Milwaukee, WI, USA | Responsible investing, sustainability reports | TCFD | Financial services & insurance |
Organic Valley | Food | La Farge, WI, USA | 100% renewable powered farms | GRI | Organic dairy and food products |
Oshkosh Coop | Manufacture | Oshkosh, WI, USA | Reduce environmental footprint | GRI, SASB | Specialty trucks and defense vehicles |
Sargento | Food | Plymouth, WI | Zero waste goal | GRI | Cheese products |
Sc Jonhson | Manufacture | Racine, WI, USA | Sustainable products & supply chain | GRI | Cleaning products |
Sentry | Insurance | Stevens Point, WI, USA | Support green business practices | SASB | Insurance and financial services |
WEC Energy Group | Energy | Milwaukee, WI, USA | Carbon neutrality by 2050 | GRI, SASB, TCFD | Electric and gas utility |
Xcel Energy | Energy | Eau Claire, WI, USA | 80% carbon reduction by 2030 | GRI, SASB | Electric and gas utility |
Domtar-paper | Manufacture | Rothschild, WI, USA | Sustainable fiber sourcing | GRI | Paper and pulp |
Foremost | Food | Baraboo, WI, USA | Reduce GHG and increase member engagement | GRI | Dairy cooperative |
MGE-Madison | Energy | Madison, WI, USA | Carbon-free electricity by 2050 | GRI, TCFD | Electric utility and services |
Yunker Industries, Inc. | Visual communications & retail environments | Elkhorn, WI, USA | Zero landfill, LED conversion, increase recycling, cut emissions (>80% since 2006) | SGP Certified, WI Green Tier (Tier 1) | Design & prototyping, large-format printing, fabrication, fulfillment, installation/rollouts |
Sector | Energy Total | Energy Intensity | Renewable Source | Energy Reduction | Electricity Source |
---|---|---|---|---|---|
Energy | 1 | 0.25 | 1 | 1 | 0.25 |
Food | 0.5 | 0.25 | 0 | 0.5 | 0.5 |
Industries | 1 | 0.75 | 0.62 | 0.88 | 0.88 |
Service | 0.5 | 0 | 0.5 | 0.5 | 0 |
Sector | Scope 1 | Scope 2 | Scope 3 | GHG Intensity | GHG Reduction | Carbon Offsets | Climate Risk |
---|---|---|---|---|---|---|---|
Energy | 1 | 1 | 1 | 0.5 | 1 | 0.25 | 0.25 |
Food | 0.5 | 0.5 | 0 | 0 | 0.5 | 0 | 0 |
Industries | 0.88 | 0.88 | 0.5 | 0.62 | 0.25 | 0 | 0 |
Service | 0.5 | 0.5 | 0.5 | 0.5 | 0 | 0 | 0 |
Sector | Avg. Revenue ($B) | Avg. Energy Score | Avg. Climate Score |
---|---|---|---|
Energy | 7.09 | 0.62 | 0.66 |
Industries | 690.00–1156.01 | 0.40–0.79 | 0.50–0.66 |
Food | 4200.40 | 0.32 | Outlier (data error) |
Service | 4.29 | 0.30 | 0.50 |
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Veisi, H. Advancing Energy Transition and Climate Accountability in Wisconsin Firms: A Content Analysis of Corporate Sustainability Reporting. Sustainability 2025, 17, 8935. https://doi.org/10.3390/su17198935
Veisi H. Advancing Energy Transition and Climate Accountability in Wisconsin Firms: A Content Analysis of Corporate Sustainability Reporting. Sustainability. 2025; 17(19):8935. https://doi.org/10.3390/su17198935
Chicago/Turabian StyleVeisi, Hadi. 2025. "Advancing Energy Transition and Climate Accountability in Wisconsin Firms: A Content Analysis of Corporate Sustainability Reporting" Sustainability 17, no. 19: 8935. https://doi.org/10.3390/su17198935
APA StyleVeisi, H. (2025). Advancing Energy Transition and Climate Accountability in Wisconsin Firms: A Content Analysis of Corporate Sustainability Reporting. Sustainability, 17(19), 8935. https://doi.org/10.3390/su17198935