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Journal: Sustainability, 2025
Volume: 17
Number: 6187
Article:
Virtual Influencers and Sustainable Brand Relationships: Understanding Consumer Commitment and Behavioral Intentions in Digital Marketing for Environmental Stewardship
Authors:
by
Yu Diao, Meili Liang, ChangHyun Jin and HyunKyung Woo
Link:
https://www.mdpi.com/2071-1050/17/13/6187
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