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Article

The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China

School of Economics and Management, University of Electronic Science and Technology of China, Chengdu 611731, China
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Academic Editor: Jose Ramon Saura
Sustainability 2021, 13(7), 4034; https://doi.org/10.3390/su13074034
Received: 1 March 2021 / Revised: 27 March 2021 / Accepted: 2 April 2021 / Published: 5 April 2021
The sustainability of superior performance is a vital goal for complementor in mobile platform ecosystem, but it is becoming increasingly difficult to realize it. The previous literature about the sustainability of superior performance is insufficient and lacks deep research the mechanisms that affect the sustainability of superior performance. Based on user-oriented perspective, this study examines the direct and interactive effects of app’s iterative innovation and visibility on the sustainability of complementor’s superior performance. Using a two-way fixed effect model and monthly panel data, with the final dataset of 4596 observations from 384 apps of top-ranking positions by revenue available from December 2018 to December 2019 on the Apple iOS App Store in China, the results show that a) app’s iterative innovation and visibility (including platform recommendations and download rankings) promote the sustainability of app’s superior performance; b) platform recommendations and iterative innovation have a synergistic effect on the sustainability of app’s superior performance; and c) the download ranking has a substitution effect on iterative innovation to promote the sustainability of app’s superior performance. The findings of this study have theoretical and practical implications for improving the sustainability of app’s superior performance in the digital age. View Full-Text
Keywords: sustainability of superior performance; iterative innovation; platform recommendation; download ranking; user-oriented sustainability of superior performance; iterative innovation; platform recommendation; download ranking; user-oriented
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MDPI and ACS Style

Wang, N.; Chen, S.; Xiao, L.; Fu, F. The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China. Sustainability 2021, 13, 4034. https://doi.org/10.3390/su13074034

AMA Style

Wang N, Chen S, Xiao L, Fu F. The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China. Sustainability. 2021; 13(7):4034. https://doi.org/10.3390/su13074034

Chicago/Turabian Style

Wang, Na, Shuangying Chen, Lei Xiao, and Feng Fu. 2021. "The Sustainability of Superior Performance of Platform Complementor: Evidence from the Effects of Iterative Innovation and Visibility of App in iOS Platform in China" Sustainability 13, no. 7: 4034. https://doi.org/10.3390/su13074034

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