Next Article in Journal
Preserving the Integrity of Social Impact Investing: Towards a Distinctive Implementation Strategy
Next Article in Special Issue
Digital Youth and Their Acquisition of Values When Using the Internet
Previous Article in Journal
A Case Study of Tomato (Solanum lycopersicon var. Legend) Production and Water Productivity in Agrivoltaic Systems
Previous Article in Special Issue
The Relationship of Chilean Minors with Brands and Influencers on Social Networks
Article

Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big Data

Department of Communication Sciences, School of Humanities and Social Sciences, Universitat Jaume I de Castelló, 12071 Castelló de la Plana, Spain
Academic Editor: Ignacio Aguaded
Sustainability 2021, 13(5), 2851; https://doi.org/10.3390/su13052851
Received: 15 February 2021 / Revised: 3 March 2021 / Accepted: 3 March 2021 / Published: 6 March 2021
(This article belongs to the Special Issue Influencers: Media Competence and Global Citizenship)
Interactivity is a defining characteristic of social media. Connections among users shape the network and have a direct impact on the political conversations that take place on digital platforms. In the hybrid media system, digital discussions can have an impact on both the agenda of mainstream media and the offline political life. In this context, determining who and how social influence is exercised is crucial. My objective is to identify the influencers with the greatest digital authority to guide and determine the political conversation on Twitter. For this, I have studied the process to form a Government in Spain. Machine learning techniques are used on a big data sample of 127.3 million tweets. The analysis is based on social network analysis and uses eigencentrality, a measure that determines the digital authority of users. This study focuses on the 250 accounts of the most prominent influencers. The results show that the political and media elites extend their leading roles as influencers in the digital environment. However, there is also evidence of the beginning of the breakdown of its monopoly on digital public debate and its opening to new social actors. Additionally, the data demonstrate the importance of the external socio-political context as a determining element of the exercise of social influence in the political conversation on Twitter. View Full-Text
Keywords: Twitter; social influence; digital authority; social media; political communication; political conversation; influencers Twitter; social influence; digital authority; social media; political communication; political conversation; influencers
Show Figures

Figure 1

MDPI and ACS Style

Casero-Ripollés, A. Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big Data. Sustainability 2021, 13, 2851. https://doi.org/10.3390/su13052851

AMA Style

Casero-Ripollés A. Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big Data. Sustainability. 2021; 13(5):2851. https://doi.org/10.3390/su13052851

Chicago/Turabian Style

Casero-Ripollés, Andreu. 2021. "Influencers in the Political Conversation on Twitter: Identifying Digital Authority with Big Data" Sustainability 13, no. 5: 2851. https://doi.org/10.3390/su13052851

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop