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Open AccessArticle

Geoethics, a Branding for Sustainable Practices

by 1,2,* and 2,3
Ronin Institute for Independent Scholarship, Montclair, NJ 07043, USA
International Association for Promoting Geoethics (IAPG), 00143 Rome, Italy
Centre for Marine Studies, International Ocean Institute Training Center for Latin America and the Caribbean (IOITCLAC), Federal University of Paraná (CEM/UFPR), Pontal do Paraná 83255-976, Brazil
Author to whom correspondence should be addressed.
Sustainability 2021, 13(2), 895;
Received: 28 November 2020 / Revised: 24 December 2020 / Accepted: 13 January 2021 / Published: 17 January 2021
(This article belongs to the Special Issue New Advances on Geoethics and Sustainable Development)
In struggles for cultural leadership, advocating a paradigm helps to disseminate, for example, a style of life, thinking, or common practices. Promoting a practice, that is, branding it, includes the use of a simple name or symbol (semiotic sign). Within geosciences, the label “geoethics” refers to a school of thought that uses established philosophical concepts to promote responsible professional practices. The outcomes that are available aggregate to a more general paradigm that calls for geocentric human practices. The label geoethics also sounds like a brand for those practices. As analysis shows, the notion of geoethics is not univocal. At first sight, that feature hinders using it as a brand for geocentric practices. However, the successful branding of the concept of sustainability, as a scientific and public paradigm, indicates the opposite. Although the notion of sustainability aggregates various concepts and is not univocal, it illustrates what cultural leadership can be achieved when a concept, paradigm, and brand use the same semiotic sign (name). Therefore, it is suggested that the school of thought, Geoethics, with its dedicated reference to the specific societal use of geosciences, should also be used as a brand: geoethics, the general application of geoethical thinking to promote geocentric human practices. View Full-Text
Keywords: geoethics; geosciences; sustainability geoethics; geosciences; sustainability
MDPI and ACS Style

Bohle, M.; Marone, E. Geoethics, a Branding for Sustainable Practices. Sustainability 2021, 13, 895.

AMA Style

Bohle M, Marone E. Geoethics, a Branding for Sustainable Practices. Sustainability. 2021; 13(2):895.

Chicago/Turabian Style

Bohle, Martin; Marone, Eduardo. 2021. "Geoethics, a Branding for Sustainable Practices" Sustainability 13, no. 2: 895.

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