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Article

Influence of Social Distancing Behavior and Cross-Cultural Motivation on Consumers’ Attitude to Using M-Payment Services

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Department of Management Science and Engineering, School of Economics and Management, China University of Geosciences, Wuhan 430074, China
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Department of Accounting, Faculty of Business Studies, Mawlana Bhashani Science and Technology University, Tangail 1902, Bangladesh
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Department of Economics, Faculty of Social Science, Mawlana Bhashani Science and Technology University, Tangail 1902, Bangladesh
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Disaster Management Institute (DMI), School of Technology Management and Logistics, College of Business, Universiti Utara Malaysia, Sintok 06010, Malaysia
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Department of Accounting, Faculty of Business Administration, University of Chittagong, Chittagong 4331, Bangladesh
*
Author to whom correspondence should be addressed.
Academic Editor: Francisco José Liébana-Cabanillas
Sustainability 2021, 13(19), 10676; https://doi.org/10.3390/su131910676
Received: 30 July 2021 / Accepted: 29 August 2021 / Published: 26 September 2021
With the sustainable economy and the development of innovative technology, China is anticipated to have a large number of mobile payment (m-payment) users due to cultural influences and population size. This payment culture leads to a significant motivation to adopt m-payment services, which can stimulate new users from other groups. The role of cultural motivation is the most important factor in the m-payment context. This paper empirically examines the impact of cross-cultural motivation in the context of the practicing of social distancing behavior due to COVID-19 and the mobile payment (m-payment) context. We develop a conceptual model to validate user intention to use mobile payment systems during the COVID-19 crisis. Data were surveyed from 409 international students in China, and the model is validated using the AMOS structural equation modeling approach. Similar to the results of previous studies based on the adoption of mobile payment, this study also confirms the hypothesis testing. The key and robust result is that, due to cultural motivation and social distancing behavior, international students respond swiftly to the use of mobile payment services during COVID-19. Subsequently, perceived usefulness and awareness influence behavior intention to use mobile payment services. The findings of this study suggest that motivational characteristics, including the awareness of efficiency and the social distancing behavior due to COVID-19, play an important role in the adoption of mobile payment. As a result, the empirical results of this research provide useful information to stakeholders so that they can enhance m-payment services strategies and implement these successfully by considering various factors. View Full-Text
Keywords: mobile payment; social distancing behavior; cross-cultural motivation; international student; China; COVID-19 mobile payment; social distancing behavior; cross-cultural motivation; international student; China; COVID-19
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MDPI and ACS Style

Alam, M.Z.; Moudud-Ul-Huq, S.; Sadekin, M.N.; Hassan, M.G.; Rahman, M.M. Influence of Social Distancing Behavior and Cross-Cultural Motivation on Consumers’ Attitude to Using M-Payment Services. Sustainability 2021, 13, 10676. https://doi.org/10.3390/su131910676

AMA Style

Alam MZ, Moudud-Ul-Huq S, Sadekin MN, Hassan MG, Rahman MM. Influence of Social Distancing Behavior and Cross-Cultural Motivation on Consumers’ Attitude to Using M-Payment Services. Sustainability. 2021; 13(19):10676. https://doi.org/10.3390/su131910676

Chicago/Turabian Style

Alam, Md. Z., Syed Moudud-Ul-Huq, Md. N. Sadekin, Mohamad G. Hassan, and Mohammad M. Rahman 2021. "Influence of Social Distancing Behavior and Cross-Cultural Motivation on Consumers’ Attitude to Using M-Payment Services" Sustainability 13, no. 19: 10676. https://doi.org/10.3390/su131910676

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