Next Article in Journal
Culture and Sustainable Tourism: Does the Pair Pay in Medium-Sized Cities?
Next Article in Special Issue
The Valuation of Ecosystem Services in the Venice Lagoon: A Multicriteria Approach
Previous Article in Journal
Phytosociological Data in Assessment of Anthropogenic Changes in Vegetation of Rzeszów Reservoir
Previous Article in Special Issue
Assessment of Landscape Co-Benefits in Natura 2000 Site Management Plans
Article

Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors

Department of Civil Engineering, University of Salerno, 84084 Fisciano, Italy
*
Author to whom correspondence should be addressed.
Academic Editor: Søren Askegaard
Sustainability 2021, 13(16), 9070; https://doi.org/10.3390/su13169070
Received: 18 April 2021 / Revised: 23 July 2021 / Accepted: 10 August 2021 / Published: 13 August 2021
The topic of the paper is sponsorship for the requalification/conservation of historical-architectural heritage. In the literature, there are many models for evaluating the financial efficiency of sponsorship from the point of view of the sponsor (mostly in the sports field), but none of these jointly support both the sponsor and the sponsee in the selection of financially sustainable cultural sponsorships. Trying to reduce this gap, an innovative model is proposed for estimating the profitability of cultural sponsorship. The model consists of three phases. In the first, which consists of the financial analysis of the investment for the sponsee, the minimum amount that the sponsee can request from the sponsor is established. The second phase analyzes the financial performance of potential sponsors, estimating the optimal sponsorship budget that maximizes profits. In the final phase, where the results of the two analyses are compared, the sponsee eventually reformulates his offer and decides which company to sign the contract with. The model is tested through a case study: the sponsorship of the restoration of the Don Tullio Fountain in Salerno (Italy). It is assumed that two companies are interested in sponsorship. The results show that the investment is financially sustainable for both companies. View Full-Text
Keywords: cultural sponsorship; PPP; architectural heritage; restoration; financial sustainability; sponsorship tariff; econometric model cultural sponsorship; PPP; architectural heritage; restoration; financial sustainability; sponsorship tariff; econometric model
Show Figures

Figure 1

MDPI and ACS Style

Dolores, L.; Macchiaroli, M.; De Mare, G. Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors. Sustainability 2021, 13, 9070. https://doi.org/10.3390/su13169070

AMA Style

Dolores L, Macchiaroli M, De Mare G. Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors. Sustainability. 2021; 13(16):9070. https://doi.org/10.3390/su13169070

Chicago/Turabian Style

Dolores, Luigi, Maria Macchiaroli, and Gianluigi De Mare. 2021. "Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors" Sustainability 13, no. 16: 9070. https://doi.org/10.3390/su13169070

Find Other Styles
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

1
Back to TopTop