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Article

Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences

1
School of Management, Shandong University, Jinan 250100, China
2
Shandong Key Laboratory of Social Supernetwork Computation and Decision Simulation, Shandong University, Jinan 250100, China
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Author to whom correspondence should be addressed.
Academic Editors: Zongguo Wen and Christian Doh Dinga
Sustainability 2021, 13(11), 6445; https://doi.org/10.3390/su13116445
Received: 17 May 2021 / Accepted: 3 June 2021 / Published: 6 June 2021
Due to growing concerns for environmental problems and food quality, consumers pay more attention to the carbon emission and freshness of fresh food. The booming e-commerce also accelerates the development of the dual-channel supply chain. In the dual-channel supply chain of fresh food, the carbon emission and freshness of fresh food are becoming important factors affecting consumers’ purchase demand. This paper focuses on the optimal decision of carbon emission reduction and pricing, which is investigated by a Stackelberg game-theoretic approach in three dual-channel supply chain sales models (retailer dual channel, producer dual channel, and mixed dual channel). A two-stage fresh food supply chain system composed of a producer and a retailer is explored. The sensitivity analysis and the comparison of three dual-channel models are carried out. The results show the following: (1) the sales price, carbon emission reduction, market demand, producer’s profit, retailer’s profit, and supply chain’s profit of fresh food under the three dual-channel supply chains show the same change on different levels of consumers’ low-carbon preference coefficient and freshness level, respectively; (2) the optimal decision of carbon emission reduction and pricing, demand, and profit of the three dual-channel models need to be determined according to the value of consumers’ purchasing preferences for the retailer’s offline channel. The paper gives some enlightenment to the decision-making members in the fresh dual-channel supply chain. View Full-Text
Keywords: fresh food; consumer preference; dual-channel supply chain; supply chain decision; Stackelberg game fresh food; consumer preference; dual-channel supply chain; supply chain decision; Stackelberg game
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MDPI and ACS Style

Xie, J.; Liu, J.; Huo, X.; Meng, Q.; Chu, M. Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences. Sustainability 2021, 13, 6445. https://doi.org/10.3390/su13116445

AMA Style

Xie J, Liu J, Huo X, Meng Q, Chu M. Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences. Sustainability. 2021; 13(11):6445. https://doi.org/10.3390/su13116445

Chicago/Turabian Style

Xie, Jingci, Jianjian Liu, Xin Huo, Qingchun Meng, and Mengyu Chu. 2021. "Fresh Food Dual-Channel Supply Chain Considering Consumers’ Low-Carbon and Freshness Preferences" Sustainability 13, no. 11: 6445. https://doi.org/10.3390/su13116445

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