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Open AccessArticle

Redefining the Supply Chain Model on the Milicz Carp Market

Faculty of Life Sciences and Technology, Institute of Economics Sciences, Wrocław University of Environmental and Life Sciences, 50-375 Wroclaw, Poland
Faculty of Law, Administration and Economics, Institute of Economics Sciences, University of Wrocław, 50-137 Wrocław, Poland
Author to whom correspondence should be addressed.
Sustainability 2020, 12(7), 2934;
Received: 9 February 2020 / Revised: 28 March 2020 / Accepted: 31 March 2020 / Published: 7 April 2020
(This article belongs to the Special Issue Agricultural Value Chains: Innovations and Sustainability)
The growing demand for cheap food is a key factor in maintaining long supply chains. Increasing the distance between the producer and the consumer results not only in certain problems in maintaining profitability by small, local producers, but also in a threat to food safety. One way to counteract these adverse effects is to sell food through short supply chains. They shape the market in the direction of maintaining care for the sustainable development of all food production, but above all, maintaining and strengthening the production capacity ensuring the transparency of the high-quality food production process from an identifiable source of origin. The purpose of this article is to indicate the conditions on the side of both carp producers and consumers, conducive to building short supply chains, and determine whether they can be an effective alternative sales model in Polish conditions. The article focuses on the possibilities of developing short supply chains on the carp market in the Barycz Valley, concentrating the largest area of carp ponds in Europe. The research (surveys) included the five largest fishing farms and, on the recipient side, individual consumers and restaurants located in the Barycz Valley and Wrocław, and agritourism facilities in the researched area. The obtained results confirmed that short supply chains in the area of Polish aquaculture are characterized by high implementation potential. However, it is necessary to modify the current sales model so that the producers’ expectations regarding the sales volume and the obtained price are balanced with the expectations of consumers articulating the will to buy fish at a given time, place, and price. This, in turn, will ensure the high economic efficiency of fishing farms, and consumers will have access to a high-quality product. View Full-Text
Keywords: short food supply chains; aquaculture; Milicz carp; supply chain model short food supply chains; aquaculture; Milicz carp; supply chain model
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MDPI and ACS Style

Raftowicz, M.; Kalisiak-Mędelska, M.; Struś, M. Redefining the Supply Chain Model on the Milicz Carp Market. Sustainability 2020, 12, 2934.

AMA Style

Raftowicz M, Kalisiak-Mędelska M, Struś M. Redefining the Supply Chain Model on the Milicz Carp Market. Sustainability. 2020; 12(7):2934.

Chicago/Turabian Style

Raftowicz, Magdalena; Kalisiak-Mędelska, Magdalena; Struś, Mirosław. 2020. "Redefining the Supply Chain Model on the Milicz Carp Market" Sustainability 12, no. 7: 2934.

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