Next Article in Journal
The Identification of Values in Business Models of Tourism Enterprises in the Context of the Phenomenon of Overtourism
Previous Article in Journal
The Potential and Trend of End-Of-Life Passenger Vehicles Recycling in China
Previous Article in Special Issue
Perception of Sustainability of Spanish National Parks: Public Use, Tourism and Rural Development
Open AccessArticle

Evaluating the Impact of Air Pollution on China’s Inbound Tourism: A Gravity Model Approach

School of Business Administration, Southwestern University of Finance and Economics, Chengdu 611130, China
Author to whom correspondence should be addressed.
Sustainability 2020, 12(4), 1456; (registering DOI)
Received: 9 January 2020 / Revised: 6 February 2020 / Accepted: 11 February 2020 / Published: 15 February 2020
(This article belongs to the Special Issue Optimal Tourism Development)
China’s inbound tourism grew very slowly in recent years. This study modelled China’s inbound tourism based on a gravity model with province-level inbound tourist arrivals data from 13 countries of origin between 2010 and 2016. It was found that air pollution in tourist destinations and origin regions both had significant negative impacts on China’s inbound tourism. On average, if the concentration of particulate matter with a diameter of 2.5 micrometers or less (PM 2.5 ) in China and foreign countries increased by 1 μ g/m 3 , inbound tourist arrivals would decline by approximately 1.7% and 3.8%, respectively. The effect of pollution in destination regions is explained by the importance of clean air as a favored characteristic of tourist attractions. The effect of pollution in tourist origin countries is explained by more awareness of and concern about air pollution by potential tourists if they live in more polluted countries. Further analysis showed that the impact of air pollution in destination regions was larger for tourists coming from more polluted and Asian countries, and visiting less polluted and more popular destinations. This study has a clear policy implication: improving air quality can be considered as a straightforward and effective way to promote inbound tourism in China. If air quality in China can be substantially improved in the future, inbound tourist arrivals have the potential to rise by at least tens of millions of person-times. View Full-Text
Keywords: inbound tourism; China; air pollution; PM2.5; gravity model inbound tourism; China; air pollution; PM2.5; gravity model
Show Figures

Figure 1

MDPI and ACS Style

Xu, B.; Dong, D. Evaluating the Impact of Air Pollution on China’s Inbound Tourism: A Gravity Model Approach. Sustainability 2020, 12, 1456.

Show more citation formats Show less citations formats
Note that from the first issue of 2016, MDPI journals use article numbers instead of page numbers. See further details here.

Article Access Map by Country/Region

Back to TopTop