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Open AccessArticle

Supply Chain Contracts under New Product Development Uncertainty

by Jihyun Hong 1 and Pyoungsoo Lee 2,*
1
Korea University Business School, Korea University, Anam 145, Seongbuk, Seoul 02841, Korea
2
Department of Business Administration, Kyonggi University, Gwanggyosan, Yeongtong, Suwon 16227, Korea
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(23), 6858; https://doi.org/10.3390/su11236858
Received: 12 October 2019 / Revised: 15 November 2019 / Accepted: 28 November 2019 / Published: 2 December 2019
(This article belongs to the Special Issue Collaborative Supply Chain Networks)
New product development has been serving as a growth engine for companies; given this background, the innovation of suppliers that possess new technologies for new products has been a significant subject for manufacturers, particularly in high-tech industries. However, the technology uncertainty associated with the supplier’s development capability may become a considerable obstacle to new product development projects. In this paper, we further develop an analytical model that has been widely applied in the economics literature and examine two representative supply chain contracts, a revenue-sharing contract and a cost-sharing contract, for new product development through upstream innovation under technology uncertainty. We confirm that the supplier’s development capability has a significant impact on contract feasibility. The revenue-sharing contract helps to attain a higher new product quality level and profit for the supply chain. Furthermore, we explore the relationship between a manufacturer and a supplier concerning the performance of the new product development project. Adopting a Nash bargaining model, we analyze the two supply chain contracts under a cooperative relationship in which the manufacturer and supplier cooperatively determine the sharing portion of the revenue or cost. For both contracts, compared with the unilateral relationship, the cooperative relationship leads to a lower manufacturer profit, but a higher new product quality and a higher supply chain profit. View Full-Text
Keywords: cooperative relationship; supply chain contracts; new product development; technology uncertainty; development capability cooperative relationship; supply chain contracts; new product development; technology uncertainty; development capability
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Hong, J.; Lee, P. Supply Chain Contracts under New Product Development Uncertainty. Sustainability 2019, 11, 6858.

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