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Open AccessArticle

Sustainability and Digitalization of Corporate Management Based on Augmented/Virtual Reality Tools Usage: China and Other World IT Companies’ Experience

1
College of Art, Guilin University of Technology, Guilin 541001, China
2
Art and Design College, Guilin University of Electronic Technology, Guilin 541001, China
3
Faculty of Economic and Management Sciences, North-West University, Vaal Triangle Campus, P.O. Box 1174, Vanderbijlpark 1900, South Africa
4
The Management Faculty, Czestochowa University of Technology, al. Armii Krajowej 19 B, 42-201 Czestochowa, Poland
*
Author to whom correspondence should be addressed.
Sustainability 2019, 11(17), 4717; https://doi.org/10.3390/su11174717
Received: 24 July 2019 / Revised: 22 August 2019 / Accepted: 23 August 2019 / Published: 29 August 2019
(This article belongs to the Special Issue Social and New Technology Challenges of Sustainable Business)
The article is tasked with studying the modern possibilities and effectiveness of the application of virtual and augmented reality technologies in the field of managing human recourses (HRs) and basic operational corporate business processes. Using examples of successful use of AR (augmented reality)/VR (virtual reality) in the labor market by the largest companies in the USA, China, and Europe, the most relevant areas and forms of using these technologies in the work of HR specialists were considered. The study examined issues related to improving the performance of the main modern vectors of corporate development in the field of operational technological improvements, and, as the main result, a model of the company (organization) development was proposed based on improved management of business and HR processes using VR and AR tools. The developed model demonstrates the advantages of using it, and presents the reasons for the economic expediency of using these technologies at all stages of personnel management, including recruiting, staff selection, demonstration of the employer’s brand, testing candidates’ skills, improving internal communications, creating a positive corporate culture for employees, imitating the workflow, VR and AR-simulations as a tool for passing the input testing for recruitment, selection and management of remote employees, training, assessment, and adaptation of staff. The possibilities of using VR/AR as tools for operational improvements (lean management), for example, for organizing virtual business meetings and meetings, creating virtual presentations, online controlling in the manufacturing sector, automating operational processes, and using VR technologies, are also separately disclosed in the management of logistics, distribution, marketing, and advertising. The results of the analysis of theoretical and statistical sources of information showed the promise of using the possibilities of virtual reality in corporate management, which shifts the emphasis from the traditional understanding and perception of these technologies exclusively in the entertainment field. The obtained developments within the framework of the conducted research are universal in nature and can be applicable both in the study of modern methods of personnel management and in corporate lean management of modern business companies at various levels. View Full-Text
Keywords: AR; VR; HR; corporate management; HR; lean; China AR; VR; HR; corporate management; HR; lean; China
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MDPI and ACS Style

Zhao, H.; Zhao, Q.H.; Ślusarczyk, B. Sustainability and Digitalization of Corporate Management Based on Augmented/Virtual Reality Tools Usage: China and Other World IT Companies’ Experience. Sustainability 2019, 11, 4717. https://doi.org/10.3390/su11174717

AMA Style

Zhao H, Zhao QH, Ślusarczyk B. Sustainability and Digitalization of Corporate Management Based on Augmented/Virtual Reality Tools Usage: China and Other World IT Companies’ Experience. Sustainability. 2019; 11(17):4717. https://doi.org/10.3390/su11174717

Chicago/Turabian Style

Zhao, He; Zhao, Qin H.; Ślusarczyk, Beata. 2019. "Sustainability and Digitalization of Corporate Management Based on Augmented/Virtual Reality Tools Usage: China and Other World IT Companies’ Experience" Sustainability 11, no. 17: 4717. https://doi.org/10.3390/su11174717

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