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Open AccessArticle

Moving Towards Electrification of Workers’ Transportation: Identifying Key Motives for the Adoption of Electric Vans

NTNU Business School, Norwegian University of Science and Technology, 7491 Trondheim, Norway
Institute of Transport Economics, CICERO Centre for International Climate Research, 0349 Oslo, Norway
Author to whom correspondence should be addressed.
Sustainability 2019, 11(14), 3878;
Received: 27 May 2019 / Revised: 10 July 2019 / Accepted: 13 July 2019 / Published: 17 July 2019
(This article belongs to the Special Issue Sustainable Transportation for Sustainable Cities)
The large-scale diffusion of low-emission vehicles is required to increase the sustainability of the transport system. Statistics show strong and continued growth in the sales of electric and other low-emission vehicles in the passenger car market. The commercial market, however, has thus far been a different story, despite the fact that vans and other utility vehicles constitute an increasing share of total road traffic and emissions. The present study investigates the potential for increasing the adoption of electric vans (e-vans) among small- and medium-sized enterprises (SMEs). Data gathered in a web survey of 264 SME managers show that 25% of the managers expressed intentions to adopt e-vans within the next two years and another 27% within the next five years. Results from logistic regressions show that a combination of attributes related to the vehicle, the firm and the firm-environment relationships drives adoption intentions. Costs and vehicle reliability are typically important drivers of commercial vehicle purchases. E-vans, however, bring symbolic features into the decision process since they are seen as a measure to improve the green legitimacy of the enterprise. Various measures relevant to manufacturers/dealers and policy makers to stimulate the adoption of e-vans are discussed. View Full-Text
Keywords: electric vans; technology adoption; SME; green transportation electric vans; technology adoption; SME; green transportation
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Denstadli, J.M.; Julsrud, T.E. Moving Towards Electrification of Workers’ Transportation: Identifying Key Motives for the Adoption of Electric Vans. Sustainability 2019, 11, 3878.

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