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Research on the General Algorithm and Benefit of Real-Time Positioning Advertising System—Based on the Use of 5G Base Station Data

1
Doctoral Program in Design, College of Design, National Taipei University of Technology, Taipei 10608, Taiwan
2
Department of Interaction Design, National Taipei University of Technology, Taipei 10608, Taiwan
*
Author to whom correspondence should be addressed.
Academic Editor: Gyu Myoung Lee
Future Internet 2021, 13(8), 187; https://doi.org/10.3390/fi13080187
Received: 20 June 2021 / Revised: 18 July 2021 / Accepted: 18 July 2021 / Published: 22 July 2021
(This article belongs to the Section Big Data and Augmented Intelligence)
Due to the limitations of mobile phone positioning technology in the past, it is difficult for an advertising system to obtain users’ locations. Although there are many advertising delivery ideas in the market, time and location-based advertising delivery system have not been able to meet the delivery needs of advertisers. This study investigates various time and location-based advertising needs in the market and finds a universal data processing model that can quickly organize user positioning data from telecom base stations into screening information. It helps us to find specific audiences and to deliver advertisements to target audiences quickly. This study evaluated various advertising scenarios’ effectiveness and explained why there is a performance gap usually between five to ten times worse compared to the past. This study discusses the problems encountered when implementing the advertising system and how to improve them. This study also examines advertising interaction methods based on 5G features, business cooperation and profit splitting with telecom operators, and more diversified data application orientations and possibilities such as market surveys, urban traffic, security issues, and epidemic prevention. The future challenge is to develop footprint tracking technologies based on 5G and provide smart cities with lives-protecting or cost-saving solutions. View Full-Text
Keywords: 5G advertising; base station data; advertising system; telecoms; artificial intelligence 5G advertising; base station data; advertising system; telecoms; artificial intelligence
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MDPI and ACS Style

Cheng, W.-M.; Wang, S.-M. Research on the General Algorithm and Benefit of Real-Time Positioning Advertising System—Based on the Use of 5G Base Station Data. Future Internet 2021, 13, 187. https://doi.org/10.3390/fi13080187

AMA Style

Cheng W-M, Wang S-M. Research on the General Algorithm and Benefit of Real-Time Positioning Advertising System—Based on the Use of 5G Base Station Data. Future Internet. 2021; 13(8):187. https://doi.org/10.3390/fi13080187

Chicago/Turabian Style

Cheng, Wei-Min, and Sheng-Ming Wang. 2021. "Research on the General Algorithm and Benefit of Real-Time Positioning Advertising System—Based on the Use of 5G Base Station Data" Future Internet 13, no. 8: 187. https://doi.org/10.3390/fi13080187

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