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Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review

School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China
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Int. J. Environ. Res. Public Health 2020, 17(18), 6607; https://doi.org/10.3390/ijerph17186607
Received: 19 August 2020 / Revised: 5 September 2020 / Accepted: 8 September 2020 / Published: 11 September 2020
(This article belongs to the Section Environmental Science and Engineering)
In order to achieve sustainable development to protect the environment and society, an increasing number of scholars have conducted in-depth research on green marketing and green purchases. Although great achievements have been made in this field, there still is room for further progress. This study reviews 97 papers providing empirical research on green purchase behavior from 2015 to 2020. First, we review the widely used consumer theory and its extended application in recent years. Second, we divide the influencing factors of green purchase behavior into the following three categories and discuss them in detail: individual factors, product attributes and marketing, and social factors. Finally, we put forward the following possible directions for future research. (1) The authors can consider adjustment to the survey objects to weaken the subjectivity of the data. (2) Longitudinal research can be used to assess the impact of education and policies with a lagging effect on consumers. (3) The authors can broaden the research direction towards a cross-cultural background. (4) The behavior of various green products (such as recyclable tires, recycled glass containers, recycled paper) could be explored to enrich the research content. (5) It will be beneficial to combine a variety of consumer theories to explore the green purchase behavior of consumers and break through the existing linear hypothesis path to explore new research methods. View Full-Text
Keywords: green purchase; consumer theory; determinants of green purchase; literature review green purchase; consumer theory; determinants of green purchase; literature review
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MDPI and ACS Style

Zhang, X.; Dong, F. Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review. Int. J. Environ. Res. Public Health 2020, 17, 6607. https://doi.org/10.3390/ijerph17186607

AMA Style

Zhang X, Dong F. Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review. International Journal of Environmental Research and Public Health. 2020; 17(18):6607. https://doi.org/10.3390/ijerph17186607

Chicago/Turabian Style

Zhang, Xiaoyun, and Feng Dong. 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review" International Journal of Environmental Research and Public Health 17, no. 18: 6607. https://doi.org/10.3390/ijerph17186607

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