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Open AccessArticle

Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends

1
Department of Food and Biotechnology, College of Science and Technology, Korea University, Sejong 30019, Korea
2
Department of Food Science and Engineering, Ewha Womans University, Seoul 03760, Korea
3
Department of Biotechnology, College of Life Sciences and Biotechnology, Korea University, Seoul 02841, Korea
*
Author to whom correspondence should be addressed.
These authors contributed equally to this work.
Int. J. Environ. Res. Public Health 2020, 17(15), 5448; https://doi.org/10.3390/ijerph17155448
Received: 24 June 2020 / Revised: 23 July 2020 / Accepted: 23 July 2020 / Published: 29 July 2020
(This article belongs to the Special Issue Consumer Behaviors, Food, Nutrition, and Human Health)
Although consumers’ food purchase/transport have been reported as causes of food safety risks, there is a lack of empirical data that are feasible to identify persistent and emerging risky behaviors of consumers. This longitudinal trend study consists of individual consumer surveys in 2010 (n = 609) and 2019 (n = 605) to analyze changes in risky behaviors linked to food purchase/transport over a decade. Overall, the results identified purchase/transport time and purchase order as the emerging and unchanged risk factors, respectively. Consumers’ preferences into channels for purchase (large discount stores rather than small/traditional markets) and transport (using cars or delivery) implied the convenience as the noticeable trend. Whereas, unexpected increases in purchase/transport time highlighted the underestimated risks in long-term exposure of foods under inadequate temperature. Food should not be exposed to danger zones > 1–2 h, but consumers might be unaware of the risk especially for preferred channels (e.g., 77 and 36 min. are required for purchase and transport from large discount stores, respectively). In the case of unchanged risky behavior, more than half of consumers in both surveys did not follow proper purchasing orders. Our findings highlight the necessity for novel countermeasures and the improvement of current consumer guidelines against emerging and unchanged risky behaviors, respectively. View Full-Text
Keywords: consumer survey; food trend; food preparation behavior; food purchase/transport time; risk perception; healthy food consumption; cultural consumer context; food safety; convenience; microbiological risk consumer survey; food trend; food preparation behavior; food purchase/transport time; risk perception; healthy food consumption; cultural consumer context; food safety; convenience; microbiological risk
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MDPI and ACS Style

Cho, T.J.; Kim, S.A.; Kim, H.W.; Park, S.M.; Rhee, M.S. Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends. Int. J. Environ. Res. Public Health 2020, 17, 5448. https://doi.org/10.3390/ijerph17155448

AMA Style

Cho TJ, Kim SA, Kim HW, Park SM, Rhee MS. Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends. International Journal of Environmental Research and Public Health. 2020; 17(15):5448. https://doi.org/10.3390/ijerph17155448

Chicago/Turabian Style

Cho, Tae J.; Kim, Sun A.; Kim, Hye W.; Park, Sun M.; Rhee, Min S. 2020. "Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends" Int. J. Environ. Res. Public Health 17, no. 15: 5448. https://doi.org/10.3390/ijerph17155448

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