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A Model of Perception of Privacy, Trust, and Self-Disclosure on Online Social Networks

Faculty of Electrical Engineering and Computer Science, University of Maribor, Koroška 46, 2000 Maribor, Slovenia
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Entropy 2019, 21(8), 772; https://doi.org/10.3390/e21080772
Received: 11 July 2019 / Revised: 30 July 2019 / Accepted: 5 August 2019 / Published: 7 August 2019
(This article belongs to the Section Information Theory, Probability and Statistics)
Online Social Networks are used widely, raising new issues in terms of privacy, trust, and self-disclosure. For a better understanding of these issues for Facebook users, a model was built that includes privacy value, privacy risk, trust, privacy control, privacy concerns, and self-disclosure. A total of 602 respondents participated in an online survey, and structural equation modeling was used to evaluate the model. The findings indicate significant relationships between the constructs in this study. The model from our study contributes new knowledge to privacy issues, trust and self-disclosure on Online Social Networks for other researchers or developers of online social networks. View Full-Text
Keywords: online social networks; Facebook; privacy; self-disclosure; trust; model online social networks; Facebook; privacy; self-disclosure; trust; model
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Nemec Zlatolas, L.; Welzer, T.; Hölbl, M.; Heričko, M.; Kamišalić, A. A Model of Perception of Privacy, Trust, and Self-Disclosure on Online Social Networks. Entropy 2019, 21, 772.

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