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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 342
Article: The Persuasive Power of AI Avatars Through Trust Transfer and the Elaboration Likelihood Model
  • Authors:
  • Ching-Jui Keng1,
  • Hsiao-Po Bao2,* and
  • Chia-Hung Lin2
Link: https://www.mdpi.com/0718-1876/20/4/342

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