Duan, Y.;                     Hao, Z.;                     Liang, F.;                     Fan, M.;                     Zhang, W.;                     Wu, C.;                     He, X.    
        How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 305.
    https://doi.org/10.3390/jtaer20040305
    AMA Style
    
                                Duan Y,                                 Hao Z,                                 Liang F,                                 Fan M,                                 Zhang W,                                 Wu C,                                 He X.        
                How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(4):305.
        https://doi.org/10.3390/jtaer20040305
    
    Chicago/Turabian Style
    
                                Duan, Yan,                                 Zicheng Hao,                                 Fuqun Liang,                                 Mingxuan Fan,                                 Wei Zhang,                                 Chenjing Wu,                                 and Xianyou He.        
                2025. "How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 4: 305.
        https://doi.org/10.3390/jtaer20040305
    
    APA Style
    
                                Duan, Y.,                                 Hao, Z.,                                 Liang, F.,                                 Fan, M.,                                 Zhang, W.,                                 Wu, C.,                                 & He, X.        
        
        (2025). How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations. Journal of Theoretical and Applied Electronic Commerce Research, 20(4), 305.
        https://doi.org/10.3390/jtaer20040305