Duan, Y.; Hao, Z.; Liang, F.; Fan, M.; Zhang, W.; Wu, C.; He, X.
How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 305.
https://doi.org/10.3390/jtaer20040305
AMA Style
Duan Y, Hao Z, Liang F, Fan M, Zhang W, Wu C, He X.
How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(4):305.
https://doi.org/10.3390/jtaer20040305
Chicago/Turabian Style
Duan, Yan, Zicheng Hao, Fuqun Liang, Mingxuan Fan, Wei Zhang, Chenjing Wu, and Xianyou He.
2025. "How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 4: 305.
https://doi.org/10.3390/jtaer20040305
APA Style
Duan, Y., Hao, Z., Liang, F., Fan, M., Zhang, W., Wu, C., & He, X.
(2025). How Mind Perception Shapes Influencer–Product Fit: The Diverging Effects of Virtual Versus Human Influencers on Utilitarian and Hedonic Evaluations. Journal of Theoretical and Applied Electronic Commerce Research, 20(4), 305.
https://doi.org/10.3390/jtaer20040305
