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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 196

Article: Dual-Pathway Effects of Product and Technological Attributes on Consumer Engagement in Augmented Reality Advertising
Authors: by Peng He and Jing Zhang
Link: https://www.mdpi.com/0718-1876/20/3/196

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