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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 133

Article: Transparency as a Trust Catalyst: How Self-Disclosure Strategies Reshape Consumer Perceptions of Unhealthy Food Brands on Digital Platforms
Authors: by Cong Sun, Jinxi Ji and Xing Meng
Link: https://www.mdpi.com/0718-1876/20/2/133

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