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J. Theor. Appl. Electron. Commer. Res.2025, 20(2), 133;https://doi.org/10.3390/jtaer20020133

Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 133

Article: Transparency as a Trust Catalyst: How Self-Disclosure Strategies Reshape Consumer Perceptions of Unhealthy Food Brands on Digital Platforms

Authors:
Cong Sun¹,
Jinxi Ji¹ and
Xing Meng^2,*

Link: https://www.mdpi.com/0718-1876/20/2/133

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