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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 116
Article:
Enjoying the Festivalscape: The Effect of Festival Cues in Live-Streaming Studios on Consumers’ Intention to Stay
Authors:
by
Ruijuan Wu and Huizhen Jin
Link:
https://www.mdpi.com/0718-1876/20/2/116
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