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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 116
Article: Enjoying the Festivalscape: The Effect of Festival Cues in Live-Streaming Studios on Consumers’ Intention to Stay
  • Authors:
  • Ruijuan Wu1 and
  • Huizhen Jin2,*
Link: https://www.mdpi.com/0718-1876/20/2/116

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