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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 110

Article: Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors’ Appearance on Consumers’ Emotions and Purchase Intention
Authors: by Shizhen Bai, Luwen Cao and Jiamin Zhou
Link: https://www.mdpi.com/0718-1876/20/2/110

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