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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 110
Article: Is the Anthropomorphic Virtual Anchor Its Optimal Form? An Exploration of the Impact of Virtual Anchors’ Appearance on Consumers’ Emotions and Purchase Intention
  • Authors:
  • Shizhen Bai,
  • Luwen Cao and
  • Jiamin Zhou*
Link: https://www.mdpi.com/0718-1876/20/2/110

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